What Does Social Media Mean To You? is a continuing video series of Little Sound Bites of thoughts and insights. Perhaps you'll be on the little Flip video next time we meet!
Suzie Reider, Director Advertising and Sales at YouTube, was the guest speaker at this month's AiMA event. Suzie spoke to a packed house about the lessons she's learned at her time with one of the world's largest social - media communities. From YouTube's point of view .. it is a combination of "social" and "media." By the way, did you know if YouTube were a country it would rank #4 in population? #1- China, #2- India, #3- USA, #4-YouTube.
For marketers, Suzie's wrap up comment about social media said it all -
This is the world we are living in and this is where the people are. - Suzie Reider
A few lessons learned:
Viral videos need to be short
As a marketer you should have a strategy in-place if your video catches fire and goes viral.
What matters is not what the video does/is but what (other) people do with it .. or in response to it. Were other videos made based on yours?
Be aware of what is occurring so you can respond appropriately .. engaging with not on the defense.
For marketers .. a YouTube video should be creative advertising that works as "content."
It's all about the dialog
Ideas come from everywhere. "Consumers are creating your commercials. It's part of this brave new world we live in."
Have a thick skin ... be prepared for come back. When users take the content - or the concept - you never know what will happen.
Mobile is Massive.
Suzie Reider, Director Advertising and Sales at YouTube.
What Does Social Media Mean To You? is a continuing video series of Little Sound Bites of thoughts and insights. Perhaps you'll be on the little Flip video next time we meet!
Today's post of little Flip social media marketing moments are complements of three PR professionals: BL Ochman - whatsnextonline Founder, Duncan Wandle - Disney Sr. Vice President Global PR and Michale Pranikoff - PR Newswire Director of Emerging Media. Although their definitions differ they all come back to the Big C & P Words .. Communication and People.
Creating dialog with consumers. Not talking directly at consumers. Biggest future trend will be companies building platforms that allow (and encourage) consumers to talk with one another
What Does Social Media Mean To You? is a continuing video series of Little Sound Bites of thoughts and insights. Perhaps you'll be on the little Flip video next time we meet!
This post is in honor of Tim Jackson who is recouping from a very serious bicycle accident. Tim hope when you hop back into the virtual world this brings a smile. It with pleasure that I present to you the Masiguy's views on social media.
Tim Jackson, Masiguy, is the Brand Manager for Masi Bicycles
Sound Bite Social Media means to me .. All about the relationship Extending the brand forward Connecting with people
What Does Social Media Mean To You? is a continuing video series of Little Sound Bites of thoughts and insights. Perhaps you'll be on the little Flip video next time we meet!
Today's tapa-bits are complements of four people, from Texas, Belgium, Australia and Iowa, who came together to celebrate a global community of friendships with 80+ others at Blogger Social.
Sound Bite Social Media is ... The media is the tools and technology that allows everyone to be a publisher. The social part is it's all about the relationships.
Luc Debaisieux, Mind Blob, is Head of TV for JWT Group Belgium. Luc's finger puppet metaphor explanation of social media is a must see. Sorry for the lighting.
Sound Bite Social Media is .. Listening to each other where ever we are and connecting to each other. Just humans talking to each other.
Gavin Heaton, Servant of Chaos, came from down under, Australia, to see "the friends I never met." Gavin is the Education Business Development Manager at SAP America Inc.
Sound Bite Social Media is ..
Social media is all about people. I have a lot of friends who I never met. When we come together face-to-face we don't need to worry about if we're going to get along, we know we are and it's beautiful.
What Does Social Media Mean To You? is a continuing video series of Little Sound Bites of thought, insight and fun. Perhaps you'll be on the little Flip video next time we meet!
Thoughts from a few of the people who attended the American Marketing Association's Hot Topic Workshop on Social Media Marketing in Miami this month. For Dana and Jay, who have clocked several years in the space, it's an evolution of customer communication and an opportunity to have it your way. For Kasia and Scott who are taking their first entree into social media, it is a new environment where they can interact, sort of hang out with customers and prospects .
Sound Bite - Social Media Is .. The evolution of new ways to connect with people and really build relationships. The evolution from the old chat groups all the way through podcasts and videos. Im lovin' it!
Sound Bites - Social Media is .. We know we need to connect with our audience on a different level. We're looking to connect to them where theyre spending their time. Traditional media has rising costs and diminishing returns.
Sound Bites - Social Media is .. It's an evolution. It gives people flexibility on how they connect with their world. You can have your world, your content, your messages on your terms. Content, media and life on your terms only digitally.
What Does Social Media Mean To You? is a continuing video series of Little Sound Bites of thought, insight and fun. Perhaps you'll be on the little Flip video next time we meet! Update: Video removed by request of Dave.
Dave Williams, Chief Strategist/Co-founder 360i not only shared his thoughts about social media but provided insights into how Opera , the #1 night club and events venue in Atlanta, is leveraging social networking communities to reach the youth market. Well worth a listen.
Sound Bite - Social Media Is ..
It reminds me of the web back in 1997 .. the valuations, the interest in the space, investors that express a lot of interest in the space. It's still the wild west. I don't think anyone really knows what's next.
Facebook is the next generation of where the new consumer, the younger generation is. Also I see it as a rapidly developing market for the older generation.
(Facebook)Opportunities are very compelling from a marketing perspective: event postings, developing priority applications to distribute content and information.
Most of My Space pages are similar to website pages in 1998. Like having a flaming logo on a page.
(Our) Interns don't use My Space they only use Facebook.
Opera Promotional Strategies Results: Over 1200 customers on Friday and Saturday nights.
Developed proprietary widget that distributes content about new DJs
What Does Social Media Mean To You? is a continuing video series of Little Sound Bites of thought, insight and fun. Perhaps you'll be on the little Flip video next time we meet!
For Josh, Julie and Chris .. it's about people, it's a strategy and it's sharing ideas.
Sound Bite - Social Media Is .. A different channel of communication. People want to be treated like humans. It's just people talking to people ; and if you can't have a handle on that than you probably shouldn't be in business in the first place.
Sound Bite - Social Media Is .. As a marketer it meant total confusion. As a mother it meant how do I protect my children. But now because our public relations clients need it, it means a way to become more individual .. it has to be in-line with your strategic objective
Chris Thornton - Chief Marketing Officer Definition 6
Sound Bite - Social Media Is .. People willing to share ideas with each other that's more personal, more relevant and less planned. More open which makes it a lot more honest at the end of the day.
What Does Social Media Mean To You? is a continuing video series. Perhaps you'll be on the little Flip video next time we meet!
Question: What do a video guy, a researcher and a guy who works in the SEO biz have in common when in comes to their thoughts about social media? Connecting. Connecting. Connecting. It was the over riding concept in the following videos. Enjoy!
Sound Bite - Social Media Is .. A break down in geography and the ability to connect in a rich media with people of similar interests, values, beliefs and humor
The Back-story -- It's a dilemma. How does an organization keep employees up-to-date on changes occurring not day-by-day or minute-by-minute but nano second-by- nano second? Sending thousands of people to conferences takes more than a few $dollars. Dedicating people to read Tweets might be an idea; but then there is the challenge of distributing the information. Some companies are exploring internal conferences where they bring experts in-house.
A few weeks ago I had the pleasure to be part of Marketing On The Edge, an innovative internal 2-day event, sponsored by Cox Enterprises. (Thanks to Lee Blankenship) Heather Bryson deserves a toss of a
pink boa for developing and coordinating the first of what will be a series of internal programs. She brought in some of the rock stars of Interactive marketing from research to search to email marketing to social media marketing.
I just happened to have my new nifty video toy, Flip that I discovered at Blog World from Debbie Weil) with me and thought it would be fun to talk ask a few Cox employee and speakers "What does social media mean to you?" I think you'll enjoy their insights. Rather than post a 30-minute clip this will be the first post in an on-gong series called .. ta da .. What Does Social Media Mean To You?
First off please meet Debby Ruth, Vice President Corporate Marketing, Cox Enterprises. Debby's clip is interesting. I asked Debby the question twice - once before the program kicked into gear and then after she had heard a few speakers.
Sound bites:
Does not matter what the medium is .. it's people to people.
Tears down the facade of what a company is, what a brand is, what a media company is. It really gets down to the individual.
Anything Heart To Heart Is More Powerful.
Coming soon .. Peter Kim, Senior Analyst Forrester; Kevin
Nalty, YouTube Director & Producer; Tom Daly, Group Manager of
Strategy & Planning, Global Interactive Marketing, Coca-Cola; Del
Ross, Vice President of Global E-Commerce Services, Intercontinental
Hotels; Michael Donnelly, Director Worldwide Interactive Marketing,
Coca-Cola; Dave Williams, Chief Strategist & Co-Founder, 360i;
David Berkowitz, Director of Emerging Media, 360i; Chris Thornton,
Chief Marketing Officer, Definition 6 and more!
