Classic Black Dress Posts

06/25/2010

Last Sunday night I was chatting with a few hundred people about blogs on Mack Collier's popular Tweet Chat #blogchat. 

What's a tweet chat? Glad you asked. It's simply people tweeting on a designated topic, at a specific time, and using a unique identifier - called a hash tag (#blogchat) - so the conversation can be easily followed online.  

#blogchat is always fun with lots of ideas generously exchanged among colleagues from all over the world. @mattchevy offer a great suggestion that I found so simple but elegant .. like the classic black dress.  

Blogchat_june 20 classic black dress_2 

Some people might call Matt's idea an "evergreen post; this is Diva Marketing after all and I prefer  - "Classic Black Dress Post." Girlfriend, think Coco ChannelThe little balck dress never goes out of style.

LITTLE BLACK DRESS Please enjoy one of Diva Marketing's Classic Black Dress Posts - August 31, 2008

life just happens.  However, every once in awhile when you round a corner, when you least expect it, you bump into something  that causes you to pause. No where is that more magical than in New York City.

Peny_parkBig bronze pennies leading to whimsical art, created by local sculpture Tom Otterness, was one of the many little surprises that my friend Kate introduced me to during our walk along Rockefeller Park (Battery Park City) this weekend. I found it interesting that the name of this wee park is The Real World but the children call it Penny Park. I couldn't help but think .. what's real and what is play and how as adults we loose our sense of wonder and miss the moments of delight.

It's only a description of what I see in New York: the constant clash between people walking on the same street, living in the same world. I see small vignettes of meaning, but the connection between the events is beyond my understanding. Tom Otterness

Later that night Otterness' words would ring true for me. In a NYC taxi my aunt lost her purse. Panic set in as she was told by the 311 operator that due to the holiday weekend no one would be able to help her for 7 long days. Her lost money and cell phone were not so much a concern as her identification. How much of a hassle would it entail to get through TSA security? Life can be so complex.

The cabbie had found her purse. Taken the initiative to call several people from her phone list who in turn called family who was with my aunt. Happily ever after occurred when this good samaritan took time out from his job to return her pocket book.

I see small vignettes of meaning, but the connection between the events is beyond my understanding.

What might this have to do with marketing, or branding you may ask? In my way of thinking it is a reminder that be it taxi rides or art it's the people who we touch .. who we connect with who matter.  For me social media marketing is making that happen more so every day. Because business is personal.

Did You Give A Social Media Party & Forget To Invite The Guests?

05/09/2010

Congrats! you've launched your social media initiative and you did it the right way. Blogging-101  

7 Steps To Social Media Success

1. You aligned your organization's culture with the social culture

2. You understood the impact the social web will bring to your enterprise.

3. You created a strategy that includes objectives, goals, measurable results. You've integrated it into your overall plan. 

4. You listened to the social conversations and understood how your customers are engaging and the value you could contribute.

5. You built a content direction that could be maintained for the long-run and across multiple social platforms e.g., blogs, Facebook, Twitter, Foursquare and even the next shiny new toy. 

6. You have internal and external guidelines in place.

7. You've even identified a social media champion who is respected at a senior management level. 

You finally launched and took a celebration sip of a well deserved appletini or double espresso latte. You wait. You wait. You wait. So what happens now? Where are the comments? Where are the RT (retweets)? Where are the atta girl we love your ideas?

Ooops! You gave a social media party and forgot to invite the guests. If you build it they will not come .. unless you tell them.  Similar to your traditional website .. social media serves many masters. Not only can it support marketing, public relations, customer service or consumer insights but think of it as an asset unto itself.  

Shh .. don't tell .. here's the secret .. the missing piece to the social media puzzle that is frequently forgotten: a promotional strategy must be included with each and every one of your social initiatives.

Mitchell Gold + Bob Williams Social media twitter facebook adare beginning to get it with one of the first print ads I've seen that promotes its social media assets - Facebook and Twitter

However, for me, the customer experience stumbles with the goal of providing only the website url. It's not easy to go to what is promoted - Facebook or Twitter. Once at the site links to Facebook and Twitter are below the fold. Though I might not have found the sweet dedication to their dog Lulu and her pup friends. Max sends woofs!  

To help you ease on down the social road  ...

18 Easy Tips To Promote Your Social Media Initiatives

1. Add urls to your email signature

2. Add urls to your business card

3. Include in traditional marketing communication materials

4. Include links in all of your social media assets

5. Add links above the fold on your website 

6. Add links to the footer or site navigation bar that runs across the site

7. Include in ads - print,digital and broadcast

8. Create a special ad a la Mitchell Gold + Bob Williams

9. Include links in your eMail newsletters

10. Drop a Facebook status up date

11. Drop a LinkedIn update

12. Judiciously tweet it out

13. Engage with the social web communities where you 'live'  e.g., comment on blogs, @tweets, etc.

14. Include "share this" widget on posts

15. Optimize for key word search

16. Send email updates to your network

17. Add urls in media releases

18. Take online offline .. mention it to colleagues at networking events

Now .. take a sip of 'tini or vino or java and toast to your success!

Relationships Don't Matter

03/18/2010

Alone person  Relationships don't matter .. to some people. Bloggers like to build relationships with the people who pitch them stories; however, that is not always the case for content publishers like Jeffry Pilcher, of The Financial Brand. 

  • I'm a one-man show running two businesses. I don't have time for touchy-feely stuff. If I could spend my whole day "engaging with my readers," "joining the conversation" and doing phone interviews .. Sadly none of that puts food on my plate.

A few eMail exchanges and a comment on a Diva Marketing post might not a deep relationship make; but they opened a door that resulted in an interesting exchange and this blog post about how one publisher finds content for his online site. Perhaps you'll find a few ideas that will help you write your next blog post.

The Financial Brand_2  About The Financial Brand: The Financial Brand is a niched B2B online publication about banking and brand/marketing. The community has approximately 3,000 active subscribers who read about 50,000 articles every month. The site ranks about 135 on Ad Age's Power 150 list.

Monitoring The Internet & Social Media: Jeffry spends about 90 minutes daily reviewing about 50 Google Alerts, RSS feeds and Twitter searches that he's converted into RSS feeds. His search terms including: bank, credit unions, marketing, advertising, new logo, branding, promotion. He has invested many hours honing these key words. In addition, he also scans Twitter using the special columns in Tweetdeck. 

Organization: What interests Jeffry goes into folders. At the end of the week he reviews all and chooses the five he's going to write about. Although he posts five days a week (Monday through Friday) he usually sets aside time during the weekend to write.

Information relevant to his audience that isn't turned into posts are shared through Twitter @financialbrand. Jeffry has even posted his Twitter policy along with a few Tweet resources. Well worth a visit. 

Diva Marketing: What influences your decision to choose the stories for your publication?

Jeffry Pilcher: The #1 thing that will influence my decision to write a full article is the immediate availability of supporting images/artwork. As a publisher of a marketing/advertising website, it’s vital I have visual examples of what I’m writing about. Who wants to read about a TV campaign or billboard promotion if they can’t see what it looks like? Most press release fail miserably with this. I want your logo, pictures of the people quoted in the release, photos, illustrations, graphs, etc.

Diva Marketing: When you're working with bloggers do you do anything differently than when you work with agencies or brand managers? 

Jeffry Pilcher: I don't work with bloggers. In fact, I almost never work with anyone (for any reason). I don't usually do interviews for stories. I just don't have the time. It takes me an average of 4 hours to write an article already, without interviews.

Diva Marketing: When you find a lead from a blog do you do additional vetting to ensure credibility?

Jeffry Pilcher: I never rely on one source and I Google the heck out of everything. Of the four hours it takes me to create an article, easily one hour is spent researching. Also, remember: If I can't find artwork, photos or imagery, I won't run the story. But once I find the necessary graphics for my story, it's almost as if the sources become irrelevant. I can write my own review of what I see.

Diva Marketing: What advice can you give to bloggers, and other social media content creators, who want to gain exposure with online publications? 

Jeffry Pilcher

  • Make sure 100% of your content is 100% relevant to your audience 100% of the time. (I extend this rule to include ads.) If you do that, you can throw away all the other rules. 

There's a lot of noise out there about stuff like "engagement," "authenticity" and "transparency." I ignore all that crap. I'm running a B2B site. It's business, not casual, nor recreational. My readers want insights and information. Period. All I have to do is give it to them and stay out of the way.

If you feel that relationships are important in blogger relations take a look at this informal studyPulse of the Industry: Blogger Relations

Martha Stewart's Twitter Recipes

08/31/2009

This weekend I was writing a post about how people are using Twitter as a marketing tactic (coming soon). As often happens I got lost in the research. This time the sidetrack was on @marthastewart. Girlfriend, did you know she's posting 140 character recipes? Before I knew it I had copied most if not all of them.


For your cooking and dining pleasure a tweet merged blog cooking post!

Sidebar: Martha Stewart Living Omnimedia Marketing VP feel free to "steal this idea" and post on marthastewart.com. If I were the social media diva at Martha Stewart Living Omnimedia a cute twitter recipe book would be in the works complete with tweet recipes from our followers. Perhaps I'd turn it into a video cook-off contest. What a great idea Toby ;-)

Martha stewart twitter avatar

 Martha Stewart's 140 Character Tweet Recipes

Soups. Appetizers. Others

Soup appetizers other  

 Salads

Salads  

Entrees

 Entrees

Veggies

 Veggies

Desserts

 Dessert_1a 

Dessert.jpg_1b

Beverages

Beverages_3

Social Media Makes The Customer Experience Personal

07/07/2009

LavenderThe recent rains awaken the heady scent of the lavender bush at the front of my house. I pass by it every day. I planted it several years ago but today the scent was exceptionally strong .. almost intoxicating. I had to stop what I was doing for an extra moment or two. Sometimes what we see all the time, what is in front of us can be overlooked.

This afternoon an email popped into my in-box from a favorite dessert company - Dancing Deer - from Boston. I send Dancing Deer gifts all the time. Somehow I feel connected to the company for a number or reasons: Boston, my friends love their presents, the site is graphically whimsical, frequent coupons, they have "heart" in giving back to the community.

The subject line "Sweet deals and ice cream cookie sandwiches" caught my eye (it's summer and I'm making ice cream .. there goes the diet again!) and I opened and clicked into the site to find out more. The click took me to a blog. Way cool! I had no idea. Dancing Deer and I had yet something else in common - social media. Must be new I thought. Nope .. it's been around for several months.

I went back to the home page - no mention or link. I went back to the blog and searched a round some more. Oh my .. the owner, Tish Karter, was in Atlanta in April for the start of a 1500 bike ride "..to engage the public in a conversation about how to end homelessness." She blogged and vlogged her journey.

Awesome but why did I not know about this? I guess I missed the email? Surely I would have noticed that email. I mean come on .. Atlanta, social media, a bike ride from-to the 2 cities I've lived in. They reached out to bloggers - some of whom are friends. They never talked to me.

Now I'll tell you something that you might think is rather silly .. I felt a little sad. Isn't that odd? I've never met Tish, homeless is not my "cause" but If Dancing Deer had reached out to its customer base, If they had told me about their blog or that they were tweeting I might have been able to help. Not only that there would Dancing deerhave been a significant brand experience creating not just a fan but a raving fan.

Adding social media to your communication strategy you give your customers more than an email, or a press release or even a free cookie. You are inviting them into your world beyond the spin of advertising or PR.  Odd as it may sound - when you talk to your customers it becomes personal for them. 

Sometimes, like with my lavender bush, what we see all the time, what is in front of us maybe overlooked. Developing All of your strategies with your customers in mind becomes increasingly critical if you step into the world of blogs, vlogs, twitter, Facebook, podcasts .. social media marketing.

Friday Fun: #Bring Back The Blog

06/12/2009

Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly.

 In the world of social media Facebook, Twitter and other social networks have taken center stage. Our old friend .. the Dandelion_seeds_being_blownblog .. seems to be relegated to a role in the chorus. Of course social networks can play an important part in social media marketing, however, the platform is not Yours. It will never be Yours. LinkedIn, Facebook, Twitter and every community on Ning could go away tomorrow. All of your contacts, all of your content could blow away like dandelion seeds in the wind.

Blogs, (that you serve yourself) are always Yours (at least until the server crashes or a hacker blows up your site). #BringBackTheBlog is an occasional series on Diva Marketing that highlights some of the great work in the blogosphere.

Blogs do take more time and care than a 140 character tweet or a Facebook wall post. The challenge becomes updating with relevant, interesting content. According to Nettie Harsock, "Conversational content is the base ingredient to any blog truly thriving and engaging a community long-term." Nettie offers 5 Tips For Conversational Content.

Fard Johnmar HealthCareVox has been writing smart posts about healthcare in social media  since 2006. His recent post is a great example of building content from other sources, In his post about media consumption habits of e-patients he incorporates findings from the Pew Social Life of Health Information study. By the way did you know that although people are looking for medical information online, including peer reviews, less than 40% use social networks like Facebook and only only 12% are currently taking advantage of Twitter?

Unlike an article written in main stream media, social media provides an opportunity to tell your stories when you want, how you want, without the filter of a reporter or editor. While business story telling follows a similar format to those you read as a kid, there are a few differences. Katya Andresen Getting To The Point, provides us how-to direction including a story telling check list.

When it comes to story telling blog posts that end in marketing lessons no one does it better than Ann Handley - Annarchy. Ann's talent for creating stories about simple every day happenings in her life not only engages us but endears us to her. Word of caution .. don't enter the world of Annarchy unless you have a few spare moments.

When we think of blog posts we usually think of T-E-X-T. However, since blogs are websites and anything you can include in a website you can incorporate into a blog post think photos and videos. Paul Chaney's, The Social Media Handyman, use of video interviews is an excellent example of the versatility of blog content. Paul does one - two minute interviews at the 140 Twitter Conference.

Read more in the all tweet book - Social Media Marketing GPS #smgps - Chapter 6 Tactics Second interviews with Yvonne DiVita and Julie Squires about blogs

Great Social Media Marketing

06/08/2009

"We are moving from technology-centric applications to people-centric applications that conform to our relationships and identities. The social graph is enabling a new Web experience that will transform the way we work, learn, and interact across every aspect of our lives." Clara Shih, the Facebook Era

I agree with Clara Shih, and think that the Facebook Era is one of the smartest books about social networks. However, although it is technology that proples the experience the reason social media works is actually very simple. At its heart it's people connecting with each other, telling their stories, sharing their lives. What you share depends on your comfort level of giving pieces of yourself to your digital network.

When those stories and experiences involve brands, organizations, service then it becomes part of  "social media marketing."  The stories that are tweeted or blogged or put on a Facebook page are exposed to your expanded network. Through digital word-of-mouth your opinions may influence the purchase behavior of people you don't even know. 

Sooo .. let me tell you a story. - Today I arrived in a small town in Pennsylvania - Johnstown to speak about social mLori holiday inn johnstown pa_webedia at PA Development Center's Annual Conference (waves to Elyse Harvey who was wonderful to work with on this project!). I dropped Max off at the vets (with instructions for extra walks and doggie ice cream treats) at 10a and after a long day of travel from ATL to IAD to JST I walked into the Holiday Inn at 6:30p .. famished. 

Now I must admit my expectations of Harrigan's Restaurant at the Holiday Inn was .. well .. not very high. In fact, I tried to find another place to eat. Went so far as to do a few Urban Spoon shakes which turned up pretty much only fast food. Sometimes you turn a corner and are delightfully surprised. The venue itself was inviting,  Lori, my waitress or is the pc term 'server?' was awesome and most importantly the food was excellent.

To help demonstrate social media and stories for the workshop Lori graciously agreed to have her photo posted, with the amazing dessert tray, on Twitter, Facebook and Diva Marketing. Next time you're in Johnstown, PA head to the Harrigans and ask for Lori .. I promise you won't be disappointed.Johnstown pa

Where will this go? Who in my social media network will see a post, tweet or Facebook page? Will the post or tweet make its way into someone's search for Johnstown restaurants or Harrigans? Will Lori make a few extra tips?

So what is great social media marketing? It's all about the stories and the people and the beat goes on and on and on and on ....

Atlanta Women In Social Media Marketing_2

06/02/2009

Part 2 of Where Are the Atlanta Women in Social Media Marketing?
Part 1

For me, the secret sauce of social media marketing is in how the tech tools with odd sounding names like blogs and wikis and Twitter can build and nurture old fashion corner grocer store relationships. While my travels in social media extended my network across the States and several oceans a few weeks ago I realized I knew few women in social media marketing in my own home town - Atlanta.

To borrow a phrase from my friends at BlogHer I wondered, "Where are the Atlanta women working in social media marketing?" I'm on the search find the talented Hot'lanta social media divas and in doing so create a resource list that will shine a light on them.

Criteria: using social media as a marketing strategy for your business ventures or helping clients use social media as a marketing strategy. Look for the Atlanta Women in Social Media Marketing posts over the next couple of weeks.

Atlanta Women In Social Media Marketing

Jacki Schklar Jacki Schklar Funny Not Slutty @JackiSchklar

1. What does social media marketing mean to you? - It means having a forum to become friends with comedy producers in the UK and Tel Aviv and working together with them remotely. It means introducing a talented Australian artist to new fans in the US.

2. My favorite social media tactic is bonding with humor.

3. In 140 characters what is Atlanta's greatest challenge in becoming a social media hub?- I think of a social media hub in terms of industry or interest, not geographical location. I get emails from people who think I’m in NYC or LA on a regular basis because of my affiliation with those cities.

4. 2 sentences about your company. – Funny not Slutty features comedy for women created by female producers, writers, humorists and comedians. Our content may be a little smarter and a little deeper than your average web humor (sometimes).  Focus is on B2B and B2C.

5. Began in social media marketing - With the promotion of my animation project, How to Live and Eat like a Southern Jewish Princess, in 2008. I had previous interactive and journalism experience so it was an easy transition.

Laura nolte Laura Nolte Green Theory Interactive @Laura_nolte

1. What does social media marketing mean to you? -Social Media marketing is a very accessible and cost effective way to learn about and engage my client’s customers and prospects. This medium is unmatched in terms of the breadth and depth of targeting that it offers.

2. My favorite social media tactic is contributing to the content and community in highly specialized LinkedIn groups to generate B2B leads. This is particularly effective when targeting C-level executives.

3. In 140 characters - What is Atlanta's greatest challenge in becoming a social media hub? As a city with a big media presence including TBS, Atlanta is poised for social media growth. The key will be getting  Atlanta’s big brands to support this medium.

4. 2 sentences about your company. - Green Theory is a marketing consultancy that works primarily with venture backed startup companies. We develop marketing plans, install marketing technologies and hire marketing teams. 60% of my focus is on B2B marketing and the other 40% is on B2C marketing. 

5. Began in social media marketing - I started using social media in 2001 by interacting with food blogs and I started using social media as a marketing tool for clients in 2004 by testing content and advertising on blogs.

Barb giamanco Barbara Giamanco Talent Builders Barbara Giamanco @barbaragiamanco

1. What does social media marketing mean to you? - For me, social media marketing is the opportunity to create community, conversation and connection with people anywhere in the world. Used effectively, you can build brand awareness, demonstrate credibility and capability, and create relationships with potential buyers long before you meet them.

 2. My favorite social media tactic is sharing valuable content. I use a variety of social media tools like LinkedIn, Facebook, Twitter, BlogTalkRadio, Delicious, Blogs and more to keep abreast of information that I then can share with potential clients, current clients or colleagues that I know will find value in the information. I’m all about “give to receive”.

3. In 140 characters - What is Atlanta's greatest challenge in becoming a social media hub? - Atlanta’s current challenge is the “flash in the pan – look at me I’m an expert” types claiming to understand social media.  They don't.  **Add this if you want too…I wanted to stay within the 140 character request. And a hub implies interconnectedness, but I notice more individual focus versus a willingness to team up with others to create something powerful. Ironic given the nature of what “social” media is all about.

4. 2 sentences about your company – About Talent Builders: We help business owners and sales teams accelerate the sales cycle by better qualifying sales opportunities on the front end. The result is faster close rates and a reduction in wasted money and time. Our talented team of professionals brings to the table an impressive array of experience, skills and abilities to assist you in achieving your sales goals. My primary focus is B2B.

5.  Began in social media marketing - Since 1997 while still at Microsoft, I began working with the early tools. I headed up Microsoft’s first sales team to support Internet retailers like Amazon.com and Barnes & Noble. My corporate career was in technology, so I’ve always been an early adopter and a closet “tech geek”. I have been proactively using LinkedIn, email marketing and internet radio since about 2004. As other tools came out like Delicious, Ning, Twitter, etc. I jumped on early and learned how to integrate them into my sales/marketing strategies. Blogging took me some time to get in a groove with, but now I’m a very active blogger.


Sue rodman_2 Sue Rodman Field Trips With Sue @suerodman

1. Social media marketing offers people and brands the opportunity to find, build and nurture relationships online, making offline activities more meaningful. If I follow someone on twitter or see their status or photos on Facebook, I have some reference for discussion the next time (or the first time) we meet in person.

2. My favorite social media tactic is my blog fieldtripswithsue.com. It gives me an excuse to do fun things with my kids, has become a conversation piece with friends old and new and opened up doors professionally. It's also been a great learning tool.

3. In 140 characters - What is Atlanta's greatest challenge in becoming a social media hub? - Time. Everyone wants results tomorrow. Social media is about building relationships, it doesn't happen overnight. But when it does, it's extremely powerful.

4. 2 sentences about your company. - Fieldtripswithsue.com is about inexpensive things to do in and around metro Atlanta with children. It's been nominated as best local blog in the Nickelodeon Parents' Pick Awards (vote early and often, each day until July 15). The blog also serves as a testing/ proving ground to
learn more about social media and how to use it for marketing and public relations.

5. Began in social media marketing - February 08  - I attended SoCon. The big takeaway was that you have to jump in and do something. Field Trips with Sue was started in Nov. 08 so I could do something and learn. (It took a while to determine what that something would be.)  

Sherry heyl Sherry Heyl Concept Hub, Inc @sherryheyl

1. What does social media marketing mean to you? - Social Media gives everyone a voice. It is as important as the printing press was and has disrupted every business model that exist today and is challenging every assumption we have held about what we are capable of.

2. My favorite social media tactic is status updates throughout my various networks which helps me to share information and stay top of mind.

3. In 140 characters - What is Atlanta's greatest challenge in becoming a social media hub? Learning to work together as a community.

4. 2 sentences about your company - Launched in 2005, Concept Hub, Inc is a full service social media agency.  Services include; Social Media Business Plans, Customized Training, and Campaign Management.
I primarily focus on: B2B, B2C, Nonprofit, Education

5. I began in social media marketing Oct 2005

Nadia bilchik Nadia Bilchik Nadia Speaks Nadia Bilchik @nadiabilchik

1. What does social media marketing mean to you? - Social Media Marketing is a way for me to communicate my expertise with many people in a new way.

2. My favorite social media tactic is using Twitter to tell people about my experiences.

3. In 140 characters - What is Atlanta's greatest challenge in becoming a social media hub? - Atlanta’s biggest challenge is not embracing social media more!

4. 2 sentences about your company. - Greater Impact Communucation is a Media and Presentation Skills training company. We focus on getting individuals to leverage their Personal Presence and to Elevate sales and the trajectory of their careers. Focus is b2b, particularly broadcasting. PR, and pharma.

5. First began offering social media in networking for success workshops for Coke in 2007. Brought in a Linked In Guru to give webinars for my clients. Now its a big part of Virtual Presence in Professional Presenceseminars.

Atlanta Women in Social Media

Donna Lynes-Miller GourmetStation
Grayson Daughters WaySouth Media
Lya Sorano Lya Sorano.com
Melissa Galt Today By Design
Jeaneane Sessum allied
Melissa Libby MelissaLibbyPR
Amber Rhea Being Amber Rhea
Jacki Schklar Funny Not Slutty
Laura Nolte Green Theory Interactive
Barbara Giamanco Talent Builders
Sue Rodman Field Trips With Sue
Sherry Heyl oncept Hub, Inc
Nadia Bilchik Nadia Speaks
and me! Toby Bloomberg Diva Marketing

Girlfriends, I ask you .. Where are the Atlanta women in social media marketing? Where are the women on the client/brand side? If you want to be included or know of anyone who meets the criteria please leave a comment or shoot me an email.

Butterfly Moment

05/31/2009

Butterfly with purple flowers Walking Max yesterday and saw a beautiful butterfly on a flower. We stopped. We watched. We were quiet for a moment.

I wondered how many times we miss butterfly moments with our customers? Social media listening gives us the opportunity to do just that: to stop, to watch/listen, to be quiet for a moment.

Enjoy my white paper - Two Sides of Consumer Generated Media: Listening & Participating

Thanks to Timothy Hamilton on Flickr

Atlanta Women In Social Media Marketing_1

05/26/2009

A couple of weeks ago Mashable held a smashing mash in Atlanta for over 400 of its closest friends .. who signed up before the fire marshalls could call Stop! no more people. I shared a glass of vino or two with friends, got to hug a live pink boa, complements of Jungle Disk, Live pink boa and met new people. However it became crystal clear that although Diva Marketing celebrated its 5th blog-birthday my social media network is more global than local.

I found myself asking, "Who are these people and what do they do? What is happening in Atlanta social media marketing? To para phrase from my friends at BlogHer ..Where are the Atlanta women in social media marketing?"

A few months back BBF Dan Greenfield suggested that I interview the women in Atlanta who are involved in social media marketing. Last week ideas synergized .. why not create a resource list that highlights the women in Atlanta who are working in social media marketing? But not just a boring list .. a series of mini interviews where we can get to know these women better. Along the way perhaps new friendships will take online offline.

Criteria: using social media as a marketing strategy for your business ventures or helping clients use social media as a marketing strategy. Look for the Atlanta Women in Social Media Marketing posts over the next couple of weeks.

Atlanta Women In Social Media Marketing

Donna Lynes-Miller Donna Lynes-Miller - GourmetStation Delicious Destinations Blog
@gourmetstation


1. What does social media marketing mean to you? Social media marketing provides GourmetStation with non-conforming, non-traditional, casual and comfortable ways of communicating with our customers outside of our website. All social media tactics provide our brand with a means for different aspects of our brand personality to shine through.

2. My favorite social media tactic is our travel and culture blog, Delicious Destinations which include guest writers from around the world.

3. In 140 characters - What is Atlanta's greatest challenge in becoming a social media hub? With Internet driven social media tactics, I believe it will be difficult for any city to be a hub. The Internet is the great equalizer giving all regions the chance to participate.

4. 2 sentences about your company. - GourmetStation is a national food gifting company specializing in 3 & 4 course gourmet dinners, steak & seafood dinners, soup samples and dessert gifts. GourmetStation products also include dining certificates and monthly dinner clubs used by both consumers and businesses. I primarily focus on: B2C and B2B

5. Began in social media marketing: 2005

(Bloggy disclosure GourmetStation was one of my first social media marketing clients .. and proof that clients can be dear friends.)

Grayson daughters Grayson Daughters - MediaConnection.tv WaySouth Media, Inc

@SpacyG

1. What does social media marketing mean to you? Social media means staying relevant and informed in very turbulent times. Without social media, there's not much I could offer clients, or show potential ones, that could possibly set me apart from the pack. 

2. My favorite social media tactic is is the distribution of a video, or other original media I've created for myself or for a client, via Twitter. So easy. So fun. Such immediate feedback.

3. In 140 characters - What is Atlanta's greatest challenge in becoming a social media hub? In the corporate arena, Atlanta's greatest challenge is getting over the tendency to do things the way they've always been done. For decades. Right now is just the crazy time to try something oh-so-bleeding edge. In an economy like this, what could it possibly hurt?!

4. 2 sentences about your company. - Grayson Daughters is the founder of WaySouth Media, Inc. - producing and promoting new media. She blogs at Mostly Media, and you can follow her on Twitter as SpaceyG. Her very latest online venture is MediaConnection.tv. 

5. Began in social media marketing - I started using social media in 1995! (I think that's when I got my first dial-up/AOL account.) I started the first AOL Melrose Place chatroom on AOL, jointly with some dude from LA named J.T. Bug. I'll never forget that name, nor that first live chatroom experience. I published a southern culture webzine called WaySouth from '98-2000. I've been blogging since May of 2005, and was an early adopter of Twitter and Facebook (when it went beyond colleges). 

Lya Sorano 1008 headshot - small Lya Sorano LyaSorano.com Great Southern Speakers Georgia Gardener
No Twitter – I’m too exhausted!

1. What does social media marketing mean to you? Social media marketing opens up channels of communication and potential sales that did not exist before. Opportunities pop up that twentieth century marketing did not provide.

2.
My favorite social media tactic is to provoke discussions.
 
3. In 140 characters - What is Atlanta's greatest challenge in becoming a social media hub?
Traffic! People sit in commuter traffic all day and are too exhausted to peep – much less care about social media.

4. 2 sentences about your company. - The Oliver/Sorano Group, Inc. provides marketing and PR support, including social media strategies, to clients in a variety of industries. I primarily focus on: B2B.

5. Began in social media marketing around 2006-07.

Melissa Galt Melissa Galt -Today By Design Melissa Galt.com
@prosperbydesign

1. What does social media marketing mean to you? Social marketing is about the ability to connect to your target market cost effectively, frequently, and succinctly with value content.  It is about using multiple channels and layering communications for ultimate effectiveness.

2. My favorite social media tactic is the variety of tools and applications available on Twitter, acebook, and LinkedIN that add fun, convenience, and facilitate the sharing of information. Strategically I am a fan of Tweetlater as it allows me maximum control of my time while still maintaining by exposure and my reach.

3. In 140 characters - What is Atlanta's greatest challenge in becoming a social media hub? Atlanta has a golden opportunity to truly land on the map of social media, but to do so will require more leaders to step forward and claim their place.  The city is home to many great entrepreneurs and creatives, yet still the value of social media is not always understood.

4. 2 sentences about your company. - I speak, consult, train and mentor small businesses who think BIG and want to harness the power of social media and new marketing taking their business to the next level, and unleashing unlimited success.

5. Began in social media marketing - I have been using social media since 2008, and have been offering to clients this year.  I primarily focus on: B2B, B2C, Nonprofit, Education.  I believe it is the single factor that can keep many businesses afloat in tough economic times as it provides simple, effective tools to reach targeted buyers and decision makers whether business to business or business to consumer.  Social media is the cornerstone of relationship marketing and with women becoming an increasingly significant force in both consumer and business goods, new marketing as social media is considered, is essential.

Jeneane sessum Jeneane Sessum allied  Jeneane.net
@jeneane

1. What does social media marketing mean to you? Social Media Marketing means reaching customers and communities on behalf of my clients using social spaces on the Internet, where people come together to do/discuss/create/laugh/complain about what interests them.

2. My favorite social media tactic is monitoring and participating in the range of social media discussions to identify what Really Urgent Community Need a client can help solve to make something better for an existing or potential customer.

3. In 140 characters - What is Atlanta's greatest challenge in becoming a social media hub? To replace the “broadcast and sales pitch” mindset with genuine listening and understanding. To talk with not at.

4. 2 sentences about your company: Sessum Creative is an Atlanta-based marketing and public relations consultancy focused on helping clients talk with their markets using the power of social media and the Internet. Working with clients at home and internationally since 1998, we help clients with strategy, messaging, content development and media relations. I primarily focus on: B2B, B2C, Internet startups

5. Began in social media marketing - I entered social media as a blogger myself in 2001 with my personal blog allied). My first social media clients were Elimitaste Gum, Qumana, and Cox Communications. I helped these clients develop a blogging strategy and put in place processes to make sure that strategy worked. The primary goal was to use blogs as an effective way to talk to customers and build thought leadership.

Melissa libby Melissa Libby  MelissaLibbyPR Atlanta Dish blog

@melissal

1. What does social media marketing mean to you? Social media is public relations at its best. It is old fashioned communications with new technology. You must create relationships and spend quality time with people in order to have a genuine dialogue.

2.
My favorite social media tactic is Facebook status updates and photo postings.

3. In 140 characters - What is Atlanta's greatest challenge in becoming a social media hub?Too many advertising focused minds.

4. Include 2 sentences about your company. Melissa Libby & Associates was founded in 1992 and specializes in PR and social marketing for restaurants and anything edible or quaffable. I primarily focus on: B2B.

5. Began social media marketing - I attended a social media seminar at the University of Georgia in October of 2007 and it changed my business model immediately. On the way home I spoke to a client, Fifth Group Restaurants, and the owner agreed for his restaurants to be our guinea pigs as we figured everything out. We dove in. By December 2007 I had restructured my company to accommodate the social media function and now have two full-time employees who do nothing but SM.

Amber rhea Amber Rhea Being Amber Rhea Georgia Podcast Network Sex 2.0 Conference
@amberlrhea  - To keep us honest Amber provides us a "point counter point."

1. What does social media marketing mean to you? Honestly? Most of the time, when I hear phrases like “social media marketing,” the first assocation in my head is “obnoxious.” That might be unfair; but I guess I've just seen a lot of companies/individuals where I want to scream, “You're doing it wrong!”  I don't really use social media for marketing. It's an integral part of my life. I've been doing the social media thing since before anyone used the term “social media,” and it touches all areas of my life. I don't want to get ranty but I have to say one thing I've been disappointed with in the “social media scene” (such as it is) in Atlanta is how there is so much focus on business, marketing, PR to the exclusion of anything else.

If that's not your primary focus with social media, you're really looked down upon by a lot of people; some of them can't even conceive of someone not using social media purely as a marketing tool. It's frustrating because the people who are busy building their “personal brand” and establishing themselves as “thought leaders” wouldn't be doing what they're doing if it weren't for those of us who got into blogging, etc. years ago, back when the business world as a whole scoffed at us.

Example: At SoCon07, a fellow attendee argued with me when I talked about (how) transparency and being real are important things online. He was actually very condescending and was stuck on the idea of, your life will be ruined if someone sees you doing something dumb on YouTube. But funny thing, at SoCon08, he was back, and this time he was a social media consultant.

2. My favorite social media tactic is being accountable to myself and others.

3. In 140 characters - What is Atlanta's greatest challenge in becoming a social media hub? Entrepreneurs in Atlanta need to think outside the box for real and be proactive, not reactive.

4. Include 2 sentences about your company. The Georgia Podcast Network isn't really a company, except for tax purposes! It's portal site for Georgia-based podcasts. If you live in Georgia and want to start a podcast, you can host it on the Georgia Podcast Network for free. It also includes a directory of podcasts based in Georgia that are hosted on other sites. The show Rusty and I cohost, Mostly ITP, was voted Best of Atlanta 2006 by Creative Loafing, and Best of Atlanta 2008 by Atlanta Magazine.

I primarily focus on:  Life, friends, activism, work, technology, sexuality, politics, learning, thinking... and whatever else happens to strike my fancy at a particular moment.

5. Began in social media - I started my blog in April 2002 - so I recently had my 7th blogiversary. I've had a web site since 1996, though (or a "home page" as we called them back then) and have been writing about my life online since then. I wrote a little bit about my history on the internet