Bloomberg Marketing/Diva Marketing Social Media and Blog Consulting Services
A successful blog/social media/blog strategy is more than a well-written post .
What Separates Bloomberg Marketing/Diva Marketing From Other Social Media and Blog Consultants?
Our approach to social media/blog strategy is slightly different than other blog consultants.
Yes, we believe that blogs can build stronger relationships, humanize your organization, extend brand awareness, lift search engine rankings and more.
Yes, we believe that social media/blogs can create community.
Yes, we believe in the Trinity of Blogs: Honesty. Transparency. Passion.
We also believe that to be effective business & marketing blogs/social media strategies must integrate into an organization’s marketing plan, support business objectives and support the brand.
We understand that business and marketing blogs are different from personal blogs. And we understand the risks corporations may want to take may not be the same as the risks that boutique companies are willing to assume.
The Challenge
Social media/blogs often change an organization's business paradigm. The challenge is to ensure the culture of an organization can accept an open communication model between internal staff and external stakeholders.
- That takes trust from management that allows employees an unfiltered voice in the conversation.
- That takes trust from employees that although they understand and buy-in to values and goals they can express themselves in an authentic voice.
- That takes trust from customers and stakeholders that their voices will be heard and listened to.
Experience Makes A Difference
With over 15-years of strategic marketing experience, including more than 8-years developing internet-based plans, and in the social media space since 2004, we bring important perspectives to the table. We know traditional and new world marketing. Yes, we've been around the block a few times so we can help you avoid stubbing your toes.
Social Media/Blog Strategy Process
The customized blog strategies that we create with you keep four elements top-of-mind:
- Your customers and stakeholders
- Your marketing goals
- Your business goals
- Your company culture
Planning: strategic development
- Develop goals and objectives based on your business challenge/s
- Identify target audience
- Determine what constitutes success
- Integrate into master marketing strategy
Blogger Relations Programs
Creating Wins For the Blogger. Her/his Community. The Brand.
Although no one can promise that bloggers will want to write about your product or service (run to the hills if they do!), our model is built on three elements that give us a running start to
success:
1. The Right People –
identify bloggers who have an interest in the product by understanding what they
write about and their relationship to the larger community. Build relationships. Each program is
customized. We do not purchase lists.
2. The Right Program -
create an offering that is of value to the blogger and his/her
community
3. The Right Attitude –
respect the blogger and the culture of social media
Our strong point of difference is that we approach bloggers from a peer-to-peer relationship as bloggers not as an agency. We establish credibility by always identifying ourselves with our blog and encouraging the bloggers to “check us out.”
Coaching/training
- Content
- Voice
- Conversation etiquette
- Building relationships and community
- Monitoring blogosphere
Launch Strategies
- Blog Specific
- Determine type of blog
- Identify blog author/s
- Develop content strategy
- Develop comment guidelines and blogger guidelines
- Work with graphic artist to ensure blog look and feel is consistent with: goals and objectives, branding, etc.
- Develop url, blog title, title tag
- Linking strategies that build community
- Optimize for blog search engines - tagging and pinging
- Submit to major directories
- Optimize for traditional webite search engines through organic search strategies
- Mitigating negative responses
- Traditional and interactive marketing tactics
- Internal organization communication campaign
Evaluating: results analysis
- Identify and tracking success metrics
- Identify analytic tools
- Monitoring social media pick-up
Managing The Feedback Loop
We realize that blogs change the culture of an organization and impact business processes. We help clients put systems into place that will support customers’ (and other stakeholders) expectations of an open conversation environment. For example developing communication flow to funnel information from comments and trackbacks into existing (or new) customer or tech support systems.
Note: Any of these components can be “unbundled.”
Other Social Media/Blog Consulting Services
- Customized professional development seminars and workshops
- Ideology sessions
- “Smash-up” campaigns that integrate Web 2.0 (or should it now be 3.0 ?) tools, word of mouth/viral and traditional strategies
- Social networking communities
- Blogger Relations Programs
Digital Nurturing Initiatives
Your website is an extension of your branding strategy. Fall short of visitors' expectations and you won't get a second chance to make that sale... competition is an easy click away.
Digital Nurturing is a unique, systematic approach to analyzing your website for tactical details, content relevancy and customer responsiveness.
Your Virtual Team
How do we work?
Bloomberg Marketing/Diva Marketing takes advantage of the power and flexibility of the Internet. Working with talented creative designers, public relations pros, video producers, blog copywriters, strategists and developers we build teams of people who have the right skills and a passion for each assignment. We can support your social media marketing and digital strategies from concept to launch and beyond. The win for you is senior marketers, who love what they do, working on your projects at below traditional agency costs.
A nice complement from one of our favorite clients, Ms. Donna Lynes-Miller, Founder and CEO, GourmetStation.
"Whether you're a large, medium or small business you will benefit from the services of Bloomberg Marketing. I know we have. All marketers must bow to the giant goals of developing fresh strategies, converting more prospects to customers, driving sales and increasing profits.
Toby Bloomberg can help you achieve these goals. She can help you hone in on a crystal vision - then develop strategies & tactics to make your vision come to life.
Toby is passionate about our recent blog project. She had developed a strategy that integrates blogging with brand building plus search engine visibility to drive more traffic to our site - that means more prospects and more sales." Donna Lynes-Miller,
Founder and CEO GourmetStation
And from a session on social media marketing presented to the Qwinnett Chamber of Commerce -
Your presentation was engaging, practical and useful. I was impressed with the creativity of your slides which were both informative and educational - a great combination. You were very approachable, knowledgeable and generous with sharing of your wisdom. You gave clear guidance that we could immediately use. Your presentation was more in depth than most I have heard which give very basic and superficial information that is obviously only a bait to entice you to buy their services. I will highly recommend you as a speaker. You model what you teach beautifully! - Jennifer Whittaker, Halogenex
Happy to talk blogs/social media with you. Catch you on the road!
Toby
Corporate website: Bloomberg Marketing
Blog: Diva Marketing Blog
Blog: Blogger Stories
Email: toby@bloombergmarketing.com
Follow Toby On Twitter
LinkedIn
Co author of Age of Conversation
Highlighted in a few books ..
Naked Conversations - Chapter Consultants Who Get It
Now Is Gone
Clear Blogging (Blogger Stories blog)
Blogging For Dummies
A few articles/interviews published in ..
Portland Business Journal. Impact (India publication). L’actualite Alimentaire (Canada publication). WEMagazine. RevenueToday. Atlanta Business-to-Business. Marketing News
Quoted in a few publications ..
INC Magazine. BusinessWeek. Wall Street Journal Online. Atlanta Journal-Constitution. Entrepreneur.com. MSNBC Atlanta Business Chronicle. Impact (India): The Social Media Journey and Social Media Where Are We I and Social Media Where Are We II ; Entrepreneur - Marketing In The Recommendation Age Creative Advertising Tips For web Start-ups
Want to know more ..
LexBlog Interview Series Part One. Part Two which tells the back-story of Diva Marketing and my talk on social media marketing. Net Concept Get Found Interview Series The Buzz Biz
Personal Branding Magazine Female Power Branding Issue
BlogTalkRadio podcast on Des Walsh & Friends. We discussed the challenges of aligning internal stakeholders with social media.
Formal Bio - Download Toby Bloomberg
To sum it all up .. Bloomberg Marketing develops integrated marketing programs with a focus on social media marketing strategies. Sometimes we even weave in traditional initiatives when appropriate because ... not all your customers are online all of the time.
Social media blogs top 200 list - Diva Marketing ranked 72
