Tagless Misunderstanding

Dec 12, 2005

Received a spam email today. Here's the subject line: Get Hanes (r) Tagless From MCR! It was a promotion for Hanes t-shirts.

My first thoughts: Happy Days! someone found away around Technorati Tags.

I think I need to get out more!

Technorati Tags:

Quick Thoughts: So many smart bloggers so little time

Jun 5, 2005

Came across another new blog - Fryer's Blog in The Mountains. David is one smart divo! I love this line from a recent post: Because if your market respects you, they will talk to you.

Sidebar: Are you providing sufficient opportunities for your customers to "talk" to you? As David says, be it blogs or trade shows or smoke signals or traditional research ....

Ah...so many smart bloggers. So little time. Any one want to pay me to just read blogs :-)

Quick Thoughts: Permalinks

May 31, 2005

Just found a great post I was about to send to a friend when I realized there wasn't a permalink. The page was long with posts so I didn't forward; seemed like too much trouble to copy and past the post or even the title and then explain to scroll the page to find the post.

Why oh why are some bloggers turning permalinks off their blog posts? We've been round the block about comments on and off but I just don't get the permalink thing.

-Permalink is a powerful viral marketing tactic.
-Permalink sets each post as a unique page with the opportunity for those creepy search spiders to index. More pages more search options. More visitors. Maybe more business.

Permalinks off seems like a missed opportunity. Am I missing something here?

Snippets From The Blogosphere

May 23, 2005

Great information and tips on the hows-whys-whats and where fors of blogging that Susan Getgood Marketing Roadmaps, developed for Camp WorldWIT.

Divas if blogging is becoming too time consuming and you're missing out on shoe sales (Memorial Day Sales are days away) and GNOs ... there's always Auto Blogger.  Check out the TV ads. Check out the entire site.  Proof that some people have way too much time on their hands - but are darn creative.

Jotspot - A New Wiki

May 8, 2005

Jotspot - a new wiki software program is about to make the scene. Seems pretty easy, even for a non geek Diva to get her hands around. Love that there is an email link on each page. 

What's a wiki you may ask? The word wiki is based on a Hawaiian word meaning super-fast. In diva terms, it's a blog for multiple authors where everyone gets to play at the same time. Watch carefully, as the technology becomes user friendly, companies will adopt the software for project management, meetings, call centers, report writing. Great for virtual teams. Great for complex marketing projects that include multiple vendors and departments.

Keep an eye on Jotspot. There are some pretty smart divo's behind the scenes including Ken Norton, formally of Yahoo! and the co-founders of Excite, Joe Kraus and Graham Spencer. 

Heard it from: Jeremy Zawadny

Blog Innovation From Politicians...Again

Apr 13, 2005

Sometimes marketers find innovation in the strangest places. For instance, local politics in Boston are like none. (If you grew up in the Boston area you know exactly what I mean.) Here's an example ....

Steve Garfield (Divine Diva Millie's son) is taking City Councilor John Tobin's blog to the next level. The Councilor is video blogging!  Once again those politicians are ahead of the curve when it comes to blog strategies.

Mister Scott when is Eden Prairie going to vlog?

Right Now - AU Free Online RSS Conference

Mar 29, 2005

If you're checking in to Diva Marketing Blog right now [2:45p] click over to the American University live Free conference on RSS. Thanks to Diva Kate.

Sidebar: Will not work on Firefox.

Quick Thoughts: Newsweek

Mar 8, 2005

Ten Points for Newsweek's new feature column - Blog Watch. Newsweek had RSS feeds too. But wait. There is no RSS feed associated with Blog Watch. Someone missed it. Minus Three Points.

Heard it from: Polli

The Blog Trinity

Feb 23, 2005

Honesty. Transparency. Passion.

ClickZ Today Needs A Blog

Dec 23, 2004

Been reading ClickZ Today for ages but a multi person blog a la Worthwhile would be pretty cool. Or at least an RSS feed. 

Think someone would take a look at parent company Jupiter's analysts' blogs for an ah ha moment.

Sidebar: Worthwhile is well worth a visit.

ABCs for the 21st Century

Dec 13, 2004

It's not your father's or mother's ABCs. Abc_book Internet kids have a new way to learn the alphabet - it's the Google Alphabet. Artist of the Blogosphere how about an ebook?

Divas, let's put a marketing spin on it. How about an ABC picture book developled by Google or a SEO/M company to use as a give away? Something to take back to the kiddies from the trade show. Bet this one would stick around...unless it found it's way to "E" is for ebay! 360i and Prominent Placement how about it?

Heard it from ResearchBuzz

How Bloggers Are Learning Blogging

Oct 29, 2004

Quick thoughts before I close shop for the night ('tis the life of a consultant to blog into the wee hours). Have been having an interesting email volley with Bill Flitter, Pheedo, about corporate blogs.

An ah ha moment! The first generation of bloggers (maybe 2nd and 3rd) are learning how to use blogs (as a business/markeitng tool) through global, peer-to-peer interaction via blogs! Quite amazing when you think of it. The learning process is as powerful as blogs themselves! Reinforces the concept of blogs as a relatioship.community media.

Next step - those bloggers are taking the information and turned it into traditional learning....books, workshops, papers, articles, etc.


Quick Thoughts: Blogs Coming of Age

Oct 21, 2004

Blogs...blogs...and more blogs. To continue the week's theme about blogs here are links to two more important ideas that are helping tip blogs as legit marketing strategies.

"The real promise of blogs, however, lies in their tremendous marketing power." CFO.com article The Marketing Power of Blogs. Apple Martinis or Poms for all...a c-level pub gets its it! Heard it from NevOn

Recently found Shel Israel's blog - ItSeemsToMe. Loved his concept about blogs and conversational marketing. It seems to me one of blogging’s many greatest promises is in “conversational marketing,” and its use will make advertising and public relations more effective. More important it will make us all happier prospects and customers.

Happy prospects and happy customers...isn't that what marketing is all about?

Designer Vote Ts

Sep 19, 2004

Diva Dahlings this is one is just for you - designer "vote" Ts by Issac Mizarhai, Richard Tyler and Todd Oldham. Slip on a pair of Jimmy Choos and you've a fashion statement to wear to the polls.

Thanks to Halley's Comment for the fashion tip.

What does this have to do with a marketing blog? Brand extension clothes? New category for designers? Target marketing strategy to Gen XYZ????

NYT Markets Manhattan

Aug 29, 2004

nyt_82904Special section in today's Sunday New York Times all about the Isle of Manhattan. Worth saving for your next trip to the Big Apple includes lots of tips, maps and articles written New York Style. Jimmy Breslin suggests looking for the real people by sitting on an stoop and walking through neighborhoods under the el train. You won't find that in most tour guides.

Visit the homes of your TV friends
-The Ricardos (623 E 68 St)
-Friends (90 Bedford Street in the Village),
-Seinfeld (129 W 81 St)
-The Bunkers (Cooper Ave in Glendale, Queens)
-The Cosbys (10 St. Luke's Place - yeah they were suppose to live in Brooklyn but the exterior was shot in the Village.)

Getting hungry? Stop at the favorite bakery of the ladies from Sex and the City - Magnolia Bakery 401 Bleecker St. - and eat a cupcake for me too!

And if you really want to know what New York is all about glance thru Gawker.

Quick Thoughts

Jul 12, 2004

Summer Fun Read For Divas. The Sunday NY Times, July 11th Business Best Seller List includes 10 hard cover non fiction books, 5 soft cover non fiction books and 1 soft cover novel. The novel, The Devil Wears Prada, happens to be the #1 this month and last month.

Local politicans still don't get it. It’s local election time. Why are local politicians not developing websites? Why are they not blogging? Why are they spending oodles of dollars on glossy, 4-color brochures? No matter if you agreed with the governor from Vermont or not, you had to admit Howard Dean's blog was cutting edge when it came to leveraging the Internet in his grass roots campaign. How can I trust you to look out for my best interests when you’re still in the mindset of the last millennium? Why am I surprised? Certainly some savvy marketer is offering Interactive marketing workshops for local/state politicians.

Some bizes do get it. If you haven’t found John Cass’s blog, PR Communication, go visit. John’s been interviewing people who have corporate blogs. Also his blog is developing into a great resource with lots of information about corporate blogging.

Think there’s nothing new in the blogsphere? re:invention launched a blog soap opera series: Chicago's Entrepreneurs: As The World Turns, The Sand, The Hourglass, Our Lives...." How cool is that? Tune in on Fridays for updates. While you're clicking, tap into Lip-Sticking. Yvonne DiVita is interviewing smart women and smart men. Yes, Virginia there are a few smart guys and if you find them send them my way (only kidding...maybe!) The Global PR Blog is running an online event about blogging and communications. The event is scheduled for July 12 - 16, 2004.

C2. Outdoor ads for Coca Cola’s new Cs …. ½ the Politics All The Party. The boards are running in Atlanta. I can’t quite figure out if the ads are a test for what will run during the elections or just a play on the “politics” of the non carb revolution.