Clever Avaya Podcasts

03/27/2006

Still think podcasts are just for bebop music downloads? Innovation is the word to use for how Avaya is putting business podcasts to use. Here's the secret .. their strategies were simple but elegant and ones that are easy for Fortune 100s, small businesses or non profits to put into play.

Avaya turned published books - Dummies Audio seriesAvaya_podcast - into podcasts. Clever.

Think: What content do you have that can be spun into a podcast *that would be of value* to your customers and prospects?
Think:
Speeches, presentations, roundtable discussions.

Avaya turned customer testimonials/cases studies into podcasts. [This is my favorite.] Very clever. Listening to the people who used the product/service tell their stories brings a dimension that simply reading the cases can not.
Think: You can do that too!

One more clever thing...the page of podcasts links to information about podcasts including how to download the feed. So often with new technology too many people assume that everyone knows as much as their geek pals. Keep in mind the web 1.0 rule: build to the lowest common denominator.

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Radio Disney Please Set The Podcast Ad Bar High

03/17/2006

Disney_radio I want! I want! I wants! Sprinkled with a few I need! I need! I needs! Any parent will tell you that is the mantra chant of children.

Marketing messages from broadcast media entice, persuade and encourage peer pressure for the newest, greatest most expensive Game-boy, Barbie or whatever. Parents beware. New media, Web 2.0 ... call is whatever you'd like, presents unexplored opportunities for advertisers. From ads in games to ads in podcasts to ads in online videos. Great for the marketers. Harder for the parents to monitor.

Please don't get me wrong. This is not an anti-marketing post. Rather a shout out to those in our industry who will innovate in this new space advertising to kids.

One of the first out of the box to put ads in children's podcasts is Radio Disney. Starting June 2006,  Radio Disney will begin inserting ads into its weekly podcasts. THQ, video-game maker, is among the first to sign on.

In an Ad Age article about Disney's latest strategy, Jeff Minsky, OMD Digital, was quoted: "Kids are more likely to download podcasts from well-known brands. And we know it probably won't be the kids who are doing the downloading. Parents are going to be gravitating toward safe brands,and ...advertisers will, too." Hello Mister Minsky! What planet are you living on?

First, most kids run circles around their parents when it comes to this stuff. Give a kid an iPod or any old MP3 player and watch what happens. I'm betting you an appletini Mister Minsky it won't be "Mommy dearest please download this awesome podcast for me."

Second, it's not so much "well-known" brands but cool brands where kids hang out.

Third, although I love our industry, there are a few shall we say, shysters. So while parents may well indeed "gravitate towards safe brands" this diva is not so sure about the other companies and advertisers who want to tap into 2.0 marketing.

Radio Disney please set the podcast-to-kids ad bar high! If we don't create our own standards I can promise you there will be some action group and government agency that will do it for us.

Sidebar:
Pheedo and BlogAds were ahead of the curve tapping into RSS feeds and ads on blogs. Who will be the firm - or shall I say firms plural - to jump into the ad network podcast and vlog ad games?

Traveling Blog Talk

02/09/2006

Earlier this week I had the pleasure of talking blogs to the savvy marketers of the Eugene OR AMA Chapter. I knew that Eugene, OR was a road less traveled from Hot'lanta when Janis Ross, the program chair and vp convention marketing for Lane County CVB, routed me via Salt Lake City. Thanks for your hospitality and the OR vino and chocolate..what a great combination. By the way the Eugene Airport has Free Wifi!

Atlantans are pretty snobbish when it comes to direct flights.  This one was totally sold out. In fact, Jon Huntsman, Jr. the Governor of Utah, was in the far back cabin with his wife and body guard. Or at least that's what the Delta pilot that I was seating next to told me.  Sidebar: I thought it was a rule that politicians had to fly first class.

The Delta pilot turned out to be a pretty cool guy 'cause we chatted about blogs .. of course..what else would you expect of me ;-)  Anyway, my pilot seatmate quickly got it and we began spinning ideas.

Did you know that it's a marketing tactic for Delta's pilots to stand at the door and wave bye-bye to passengers. Seems Delta's research found customer satisfaction increases 19% when passengers have direct contact with pilots. The pilot and I wondered how many percentage points customer sat would increase from a pilots' blog? Hell, Delta doesn't have a lot to loose. Traditional marketing doesn't seem to be working.  Why not begin a few Conversations from the Cockpit? And while you're walking on wild side Delta, might as well throw in some podcasts and a few vlogs too.

In the corner of the blogosphere, Airplane_divathere is of course, a village for pilots and folks who love aviation...read some pilot blogs and listen to a few podcasts at Thirty Thousand Feet.

[Update: The Pilot sent me a very cool podcast blog - Flying with Joe. Joe tells the stories about what goes on "behind the galley curtain."]

IBM Drafts Podcast Guidelines

12/07/2005

Like it or not ... corporate guidelines for blogging are becoming SOP (standard operating procedures).Mic Next up podcast guidelines?  Yup and IBM is the first company, I know of, to draft guidelines for podcasting. Can vlogging guidelines be far behind?

IBM's blogging guidelines were used as a basis and then a few extra podcast/medium specific guidelines were added.  Most are common sense and reflect a standard of professionalism that should not be a big deal within a business environment.

IBM's Podcasting Guidelines

-Do not podcast IBM Confidential material.
Currently there is no way to protect/encrypt audio files in a manner that meets IBM's security guidelines. Files can be easily shared outside of IBM. Don't disclose anything you wouldn't disclose outside the company.

-Be mindful not only of what you say, but how you say it.
Sometimes the way you say something -- the tone of your voice, such as a hint of sarcasm -- can be as revealing as what you say.

-Protect your privacy and the privacy of others.
Make sure you don't record any person without his or her consent and awareness. Surrepitiously recording and distributing conversations is a breach of other's privacy and can have severe consequences for you. Start each audio recording by identifying all the individuals participating.

-Set the bar as high as you can for audio production and content quality.
External podcasts that present topics or points of view relevant to IBM's business or broader corporate interests inevitably reflect on the company's brand. To put it bluntly, if it does not sound good, even the greatest ideas may not be enough to hold a listener's attention.
 
-There may be some invitations to participate in non-IBM podcasts that warrant IBM Communication's involvement.
You should treat these the same way you would treat an interview request from a reporter. If you're in doubt, be sure to talk to your local Communications people to discuss the opportunity before agreeing to participate.

 -Identify your podcast as the voice of an individual or small group within the company, not the "official" voice of the company.
This is similar to the standard disclaimer in IBM blogging guidelines -- but in the case of a podcast, it's necessary to make such a declaration verbally.

 -Before you initiate a podcast, ask yourself if it is the most appropriate method to communicate with your audience.
Before creating a podcast, listen to some. Experience what podcasting is like from the audience's perspective. Go out and listen to some podcasts. What do you think works well? What do you dislike? What is it that you have to say -- and is this the right medium in which to say it?

IBM also reminds its folks that MP3 files (like blog posts) can remain accessible for a very long time. Aint that the truth!

Read More: Corporate Blogging Guidelines

Heard it from: Christopher Hannegan's Blog Employee Engagement

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'60 Minutes' Goes Podcasting

09/24/2005

One more example that podcasting is entering the mainstream -  CBS To Podcast Segments Of '60 Minutes'

"I can assure you we wouldn't be doing this if we weren't seeing a strong demand for our existing podcasts," Betsy Morgan, senior vice president of CBS Digital Media and General Manager of CBSNews.com.

Read More on Online Media Daily

SFMOMA - Really Podcasting

09/22/2005

Moma_logoRecently Steve Rubel, MicroPersuasion, posted about MOMA offering podcasts ... which led to a comment from Shel Holtz, A Shel of My Former Self, that what makes a podcast a real podcast is the ability to subscribe. Looks like SFMOMA has a real podcast!

Subscribe to SFMOMA's podcast feed.
Simply copy and paste this URL into your aggregator:
               
                                                      


o

What Is a Podcast?

Podcasting is a hybrid of the terms broadcasting and iPod. It is a relatively new method for distributing audio, video, and other media files over the Internet. A true podcast is distinct from other types of online media delivery because of its subscription model. Just as a reader subscribes to a magazine, a podcast is fed through a subscription "feed" whereby subscribers receive regular updates on the media files available for download from selected Web pages.

Steve - guess SFMOMA agrees with Shel on this one ;-)

Heard it from: Zeke's Gallery

Podcasts Delivered To Your Inbox

09/14/2005

Tracy Swedlow, [itv} is combing new 'old media' - eMail - with new 'new media' - podcasts. Podcast_newsletterHaven't seen this done yet ... very cool. I love the way she's integrated the photo-click. Anyone doing something similar?

Of course, you can also download the 'old-fashioned' way via the [itv] website/blog.

Great way to add more value to your email newsletters and differentiate from the clutter...at least for now. If you want to see the newsletter let me know and I'll forward it to you.

Follow The Trail To A Podcast

08/17/2005

Here's another one for the blog networking books..posts...whatever.

Nicole Simon, Cruel to be Kind, a German podcaster and blogger, .... who I met when I did a podcast with Mick and Cameron, G'day World,  Aussie podcasters and bloggers, and she thought my response to their thinking I was a dude not a sheila was funny .... who found me when they were monitoring the blogosphere and I posted about their podcast with Robert Scoble who I met in Seattle when he spoke at the AMA workshop on blogs...introduced me to Chris Ritke, 49Media, who I met in person at BlogHer in Santa Clara California, who lives in a little town in CA San Geronimo (sounds like it should be a vineyard), because Elisa Cambert, Workers Bee Blog, who I met blogging because she had been following the GourmetStation character blog Delicious Destinations, asked me to be part of a panel discussion at BlogHer ... (deep breath) well...all that to say .......... thanks for the podcast on 49Media Chris! By the way, 49Media is a pretty cool blog that includes blogs and podcasts.

Sidebar: Networks are powerful marketing tools. Are you making the best use of yours?

<blush> misspelled Elisa's name should have been Elisa Camahort. Sorry Elisa!

Podcasting 101

08/08/2005

Still can't quite get the jist of podcasting? Girlfriend, you are in luck. The Hobson and Holz Report has generously made available a podcast, along with the PowerPoint presentation, that Nevile and Shel conducted for McGraw Hill.

By the way, if you haven't caught The Hobson and Holtz Report, it's well worth a download...one of the best biz podcasts around.


 

Playing With the Blog Pundits

05/15/2005

Dahlings, this Diva had the distinct pleasure of dishin' blogs with some of our industry's true blog pundits: Seth Godin, Robert Scoble, Doc Searls, Debbie Weil, Steve Rubel, Shel Israel and BL Ochman. The teleconference was sponsored by MarketingProfs and moderated by my pal Stephan Spencer, who kindly let play with the the big kids on the block.

The auto recording and transcript of Thought Leaders Summit on “Blogging for Marketing” will be available for 30-days before MarketingProfs hides it away all but its  Premium Plus subscribers.