Thank You Wayne Hurlbert

10/21/2013

Wayne hurlbertMy mind is still a jumble of thoughts. My heart wounded and broken. I've written this post a dozen times in my head but nothing seemed quite right.

So, I decided to go in a direction that he would have liked. To tell the story in a way that will help others understand what matters in this world we call social media. 

Last week when I was walking Max I popped into email and a message from Marianne Richmond almost caused me to drop my iphone (again!). The social web was a buzz with the passing of a dear and much admired gentle soul -- Wayne Hurlbert. Who was Wayne Hurlbert?

In my world ... Wayne and his mom were Max's orignial social fans. Wayne was one of my first BBFs (best blogging friend). I called Wayne (along with Paul Chaney) a true gentleman of the social web. 

Questions -- Can you call a person you never shared a meal, had coffee with or met face-to-face a "friend?" Perhaps there were phone calls, Skypes and emails. However, can you build a "real" relationship when a significant part of your exchanges are on the social web in blog comments, tweets, Facebook posts?

Many folks will remember Wayne for his innovative music tweets and and art posts.  Wayne Hurlbert_ Music Tweet

For me, Wayne and I shared another passion. We believed that blogs, and then social networks, could impact the way business could be conducted with honesty, openness, and transparency.

  • Did you notice those are the words (honesty, openness, transparency) used when describing the blogoshere? - Wayne Hurlbert

One of Wayne's core business beliefs was the importance of business ethics. Several times he graciously shared his views with me to include in Diva Marketing.

I had the honor of being Wayne's first guest on his acclaimed BlogTalkRadio show, Blog Business Success. It was Wayne who encouraged me to launch a BlogTalkRadio podcast. Wayne, along with Jeneane Sessum, were my first guests on Diva Talks with the show The Ethics of Social Media

  • Every action that you take and everything you do should be made with fair treatment helping others in mind. - Wayne Hurlbert

Wayne also kindly contributed his thoughts about ethics to Social Media GPS an eBook I wrote based on 40 Twitter interviews. In Chapter Four, Social Ethics, Wayne and Mack Collier answered this question: Ethics in business is the hot news topic. In SM we struggle with what is black, white and gray. Why is that? 

  • SM is about trust&trust must be earned. Once lost trust is hard to recover. In SM there is no second chance to recover it. - Wayne Hurlbert
  • Using tricks & tools to get more SM followes may add numbers but without engagment&trust, raw numbers mean nothing - Wayne Hurlbert

Ironically, the last question I asked Wayne on our BlogTalkRadio show was -- What do you want people to say about you after you write your last post or your last tweet? 

  • That I helped people as I set out to do when I orignally started my post. - Wayne Hurlbert

His response underscores what his friends know to be true. Thank you Wayne for the help you selfishly gave keeping true to your philosophy of putting others first.

And I suppose that brings us full circle to the question can you create "real" relationships in social media? The relationship I shared with Wayne touched my  heart and added value to my life. It doesn't get much more real than that girlfriend.

Note: 10/24 8p Eastern BlogTalkRadio will host a tribute to Wayne. 

Fourth of July @ Your Own Pace

07/04/2013

Fourth of July lady LibertyIn my adopted home town of Atlanta, Happy Fourth of July begins with people waking before dawn.

Well...not so much for me or Max but for many of my friends who run, jog, walk and sometimes skip (well someone must skip!) down Main Street in Atlanta to participate in the Peachtree Road Race. Betty Lindberg_Peachtree Road Race

For the awe inspiring 88 year old Betty Lindberg this year marks her 24th Peachtree Road Race. Toss of a pink boa to you Betty!

People find their own pace. 

Thousands line the sidewalks along Peachtree and cheer the runners on making this very much a community event. 

People find their own pace. 

What often begin as a rite of passage turns into a must do July 4th tradition for runners, volunteers and cheerer-ons. However, this year threat of thunder storms had people thinking twice and three times before making their way to the starting line. 

Perhaps it was the influence of Atalanta, the Greek goddess of running, but few rain drops fell during most of the Peachtree Road Race. The weather for the 44th AJC Peachtree Road Race was cooler than usual Atlanta July temperatures. The drizzle of rain made the race as my friend Bobbi told me more enjoyable and an easier run. 

People find their own pace. 

Celebrating Happy Birthday America, running or watching the Peachtree Road Race or even stepping into a social media world the most successful find their own pace and rewards.

Tips To Find Your Social Media Pace

After your topic direction and goals are established here are a couple of next steps.

1. Determine which social platform you're most comfortable working in. Is it a longer format like blogs, are you a 140 character diva or perhaps your world is visual? You'll find more satisfaction and way less stress (!) if you choose fewer networks and commit to doing them well. 

2. Determne which media you enjoy most when it comes to producing content. Do you love to write, create videos, shoot photos? How about social radio a la podcasts? How do they integrate and support the social platform/s you  chose?

3. If you're beginning a new social platform it's important to give yourself the time and resouces needed to find your voice keeping in mind that it must always be authentic for the culture of the network. For example will your current tonality on Twitter work in MySpace? How can you "fit" in multiple communities while retaining your brand's values?

The reward of running the Peachtree .. coveted 2013 Peachtree Road Race T-shirt -  2013 Peachtree t shirt

This posted is dedicated to my friend Paula whose broken arm prevented her from running in what would have been her 11th Peachtree. Here's to 2014 Paula!

Diva Marketing Collection of Fourth of July Posts Lessons From The Peachtree Road Race - 2009 Twisted Recipes - 2010  Live The Life of Your Choice - 2011


Stories From Smaller Nonprofits: VolunteenNation

12/31/2012

StarsTraditionally, December has been Diva Marketing's Holiday For Small Nonprofits Series.

It's a time when people who work in smaller nonprofts are welcome to tell their stories. It's a way of giving back through shining a light on lesser known organizations through the voices of the those who are passionate about their cause.

It's a hope that perhaps before the year ends you'll reach into the your heart for one last 2012 donation. Or as 2013 begins find a new organization to support.

This year life got in the way of life. As The Fates would have it, just as I was feeling sad that I didn't have a nonprofit to share with you, once again social media came to the rescue. This time it was a LinkedIn connect request from a young women .. Simon Bernstein.

Skipping around her profile and then her web presence I knew the story of VolunTEEN Nation would be the perfect way to close the year. I am humbled and honored to introduce you to Simon and her story.

The VolunTEEN Nation Story

Volunteening_Simone Bernstein_1 diva marketingThe story is told by Simone Bernstein who is a junior at St. Bonaventure University. After three years of success with her local organization, Simone and her brother launched VolunTEEN Nation in March 2012.

She has spoken at numerous conferences throughout the nation, has a column at the Huffington Post, was honored in 2010 as a L’Oreal Paris Woman of Worth, and was recently listed on the 2012 Forbes 30 under 30 Social Entrepreneurship list.

An Inspiration to Volunteer

Engaging youth in volunteer service heals divisions within communities. As an avid volunteer in both my hometown and college community, with a passion for engaging youth in volunteer service, I took the initiative to launch a national website for youth to easily find and connect with volunteer opportunities and resources at volunTEENnation.org. Utilizing social media tools to promote the website over 8,500 youth have found volunteer opportunities through the website, organized volunteer events, and our annual volunteer fairs.

My initial spark to volunteer in my community was ignited when my dad was deployed in the military. My siblings and I were overwhelmed with the support our family received and the outpouring of volunteers: bringing meals, helping my mom with childcare and daily errands.I wanted to volunteer, too.

I was fortunate through word-of-mouth to find youth volunteer opportunities. During high school, I took the initiative to create a regional website stlouisvolunteen.com out of my own frustration and difficulty in finding volunteer opportunities for youth on-line. Due to safety, security and liability issues and concerns, many non-profit organizations and agencies limit the minimum age for an on-site volunteer to 18. I wanted to make it easier for area youth to find volunteer opportunities. Volunteering_2diva marketing

Interest in our regional website from schools, non-profit agencies and students around the nation drove my brother and I to create a national tool or resource for youth interested in volunteering.

Note It's A Family Affair! Photo of Simon's sister Sophie, brother/co-founder Jake, their Dad who is a captain in the Navy and Simon.

Meeting with local and national government officials, I advocate for service learning in our nation’s schools. The challenge facing our nation’s school’s is the crisis of high school dropouts due to lack of support both in the school and home. Engaging youth in service learning provides a valuable link back to the community with a strong connection to the classroom.

I organized and created the first St Louis Youth and Family Volunteer Fair. The Fair is now an annual event hosted at The St Louis Magic House, Children’s Museum with over 35 family-friendly non-profit organizations recruiting student and families to volunteer.

Wanting to engage more youth, I organize flexible volunteer projects for youth. I coordinated a September 11, 2011 tenth anniversary volunteer service project to engage youth and families “Serve to Remember” park clean-up. Combining sports and youth, my brother and I recruited 25 youth volunteers to instruct tennis lessons at “Aces for All” a weekly tennis clinic for youth on the autism spectrum “Soccer for All” and “B-ball for All”. I also helped start Making Music Matters, a successful organization where teens volunteer to teach music lessons in the inner-city schools.

My goal is to inspire others to find ways for all youth improve their communities.

  • It is well within the reach of any student to get involved and make a difference. 

Ideally, I would like to create an international volunteer site and combine my passion for volunteer service and my medical training to advocate for quality maternal.

More From VolunTeenNation

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Read more Diva Marketing Stories From Small NonProfits

Catching Up With You

12/24/2012

Dear Diva Marketing (Blog) and Community,

It's amazing how days turn to weeks and weeks turn to months. Life gets in the way of life and before you know it the best of intentions slip through the proverbial cracks.

In this case the best of intentions, are of course, to write and share learnings about marketing and social media with you. And so, I must apologize for the long lag in posting. Here's why ..    Toby cox tv radio biz card

I've often said that social media gives back more than it takes and this part of my story is another testimonial to that belief.

After 15-years of solopreneurship I was offered an exciting opportunity to join an organization that is focused on digital innovation. No, I'm not an on-air talent (at least not at the moment!). The work is to support almost 100 media properties and the enterprise at-large to more effectively incorporate the social web and leverage the social graphic. 

Not only exciting but the people are smart; and I'm able to maintain Diva Marketing, as well as, my other social properties LInkedIn Pinterest Twitter Google+ YouTube Diva Talks - BlogTalkRadio

Of course, all opinions are 100% mine and do not necessarily reflect that of anyone else, including my employer or even Max. I appreciate your understanding and ask for your patience as I adjust to the rythm of a full time corporate gig and ensuring that there is great content on Diva Marketing.

9-11 Remember The Stories

09/11/2012

Book mosaic9-11 .. eleven years ago our world came tumbling to a halt.

As people, from every country, watched in horror then, eleven years later we tell the stories again so our children and their children and their children will not forget.

Within the story of giant flames we also take time to remember that this was not One Big story. 9-11 is a mosaic of a multitude of smaller stories all important and impactful. 

Each story still burning brightly in some person's heart.

Stories From Smaller Nonprofits: Asylee Women Enterprise (AWE)

01/01/2012

StarsSome how it seems fitting that the last in Diva Marketing's 2011 Shining A Light on smaller nonprofits series should highlight an organization that helps courageous women find hope at the start of a new chapter in their lives. Somehow it seems fitting that this NPO goes by the name of AWE. 

Awe molly corbett
Molly Corbett
 is our story teller for this special post.

She is the founder and executive director of Asylee Women Enterprise (AWE). Molly has worked in the nonprofit sector for 20 years.  She started as a community organizer and has worked with various social service and social justice organizations. Prior to AWE she was the Director of Programs and Grants at the Ventura County Community Foundation prior to moving to Baltimore.  For the past ten years Molly has worked as a consultant to social justice organizations in the Baltimore area.

Molly Corbett - Most of us are very familiar with the Christmas story of Mary and Joseph. Mary was pregnant, they were far from home and no one would take them in. Well, last year I lived through a modern day Christmas story.

It was the week between Christmas and New Years, I received a call from the former board member of an organization that I was currently working with that serves people seeking asylum in the United States. She answered the Help Line at United Way and had received a call from a small nonprofit that was inquiring about homeless shelters.

A young, very pregnant, Afghani woman had appeared on their doorstep and they had no place for her to stay.  The former board member said she had called several other nonprofits and they were closed for the week or working with a very small staff and were unable to help her. 

She told me that Amina* had just arrived in the United States. She was forced to flee Afghanistan because she was a pregnant, unmarried woman and her life was in danger. We both knew that Amina would be re-traumatized by going to a shelter and that she was most likely very fearful of men. I said I would call the Benedictine Sisters of Baltimore, a small women’s religious community, which I had been working with for many years. 

Awe_little girl and women hand
The Sisters agreed to take Amina and give her shelter. Little did we know that six days later she would give birth to a beautiful baby boy. Amina and her son continue to live with the Sisters.

What I realized when I saw the connection between Amina and the Sisters was that what many asylee (A non-citizen of a country who has been granted asylum in that country.) women need is a sense of community – a family.  Mary had Joseph with her and now I saw how important it was for Amina to have a new family with her. 

Women and men who come here seeking asylum are here legally but do not receive any government benefits until their asylum has been decided. They are not even eligible for a work permit until at least 180 days after their first asylum hearing. The asylum process for most people takes 2 years. During this time they are vulnerable, lonely and destitute. They flee their homeland with little more than the clothes off their back. They were nurses, teachers, business women and community activists back home – now they have nothing. 

The Asylee Women Enterprise helps find safe and nurturing housing, provides a community of women to help them on their long journey to freedom here in the United States. They fled because they were persecuted back home for their religion, gender, ethnicity, political beliefs or sexual orientation. For Amina and for the thousands of other women like her, she did not come for a better life – she came to save her life.

My personal experience with Amina helped me to vision the possibility for AWE. We now house four women; there are 13 women currently on the waiting list for housing. In addition, we have 10-15 other women who join us regularly for a sense of community and family.

Social Media Lessons and Challenges

Since we are a new organization we are careful in planning our web presence and social media strategy.  We hope to use social media to educate and engage others.  Utilizing Facebook, VolunteerSpot and the website will allow me to maximize my time in spreading the word about Asylee women and AWE and attract others to our organization.

Backstory from Toby: When Molly and and I were planning this post I asked for a couple of photos. She was hesitant to show the women's faces. Not that it would necessarily intrude on Awe_hands holding handsprivacy, but that it might put the women in danger. We decided that photos of "hands" might be the way to go. 

Somehow it seems especially fitting that a photo of "hands holding hands" end our special holiday series that brought some wonderful smaller nonprofits to your attention.

Our hope is that one NPO may have touched your heart and that led to you opening your purse (or wallet) to help make other's 2012 travels just a little gentler.

AWE logo
More From Asylee Women Enterprise (AWE)

Website

Facebook

VolunteerSpot

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Stories from Smaller Nonprofits: National Coalition for a Civil Right to Counsel

12/13/2011

StarsAt this holiday season we are encouraged to look beyond face value to the heart of the people who may touch our lives .. directly or indirectly. "Looks" of nonprofits may also be deceiving at first glance.

For the first time we are opening Diva Marketing's Holiday For Small Nonprofits Series to a couple of special programs offered by larger nonprofits. These initiatives often have unique budgets and dedicated staff .. much the same as smaller nonprofits. 

John Pollock _Public Justice CenterThis story is told by John Pollock who manages this unique program. As Jennifer Pelton, Director of Development, proudly told me, "John brings strong leadership -- and helpful tools -- to the National Coalition for a Civil Right to Counsel (NCCRC.)"

John Pollock - This Coalition seeks to address a severe justice gap in this country. People who can afford private counsel will hire a lawyer when something critically important to them – such as their home or the custody of their children – is at stake. Too many people do not have that choice. In what is a surprise to many, the right to a lawyer (in civil cases) is not guaranteed. 

Private counsel is unaffordable and civil legal services (or other “free”) counsel meets only 20 percent of the need. Further compounding the problem, all too often,indigent litigants  face an opponent who does have a lawyer. This justice gap especially hurts families of color, families headed by women, children and the elderly.

In 2004, attorneys and advocates from around the nation created the NCCRC to expand recognition and implementation of a right to counsel in civil cases. The Coalition is led by the Public Justice Center, a legal advocacy organization based in Maryland. As the coordinator, I oversee services to coalition participants by providing advice, information, testimony and other support. I also managed a vast amount of information through a newly created wiki and bibliography.

Judge Annette Marie Rizzo talks about civil rights to counsel in foreclosure cases. 

One of the major problems faced by the Coalition was its lack of an easy way to share its massive research and case-related resources with all 200+ participants in an organized fashion, particularly given the wide levels of familiarity with technology within the Coalition.

Additionally, because of the lack of organization and the fact that few knew the full extent of documents in existence, key resources would go unutilized and reinvention of the wheel (with respect to repeating existing research) was not uncommon.

Social Media Lessons and Challenges

The Coalition chose a product called PBWorks which was obtained at a very steep discount thanks to the generosity of the PBWorks company. I established the wiki and stored the documents in an organized system, then used web-conferencing software to train coalition participants on how to access and navigate the wiki.

In addition to ensuring that Coalition participants could remain aware of all of the Coalition's resources, the wiki  has solved other problems as well.  In the past, when documents to be shared were emailed, Coalition participants that joined the Coalition later on would not have access to such documents without combing through the email archives.  

Now, both new and old participants need only visit the wiki to see a complete picture of the Coalition's resources.  Also, the wiki provides a weekly summary to all Coalition participants about all documents on the wiki that have changed, thus allowing them to know if Coalition staff upload newer versions of memos, case briefs, or other important documents.  Finally, the wiki provides one centralized location for the entire memory store of the Coalition.  For all of these reasons, the wiki has empowered advocates in the various states to benefit from the collective wisdom and work of the Coalition.

Public Justice Center logo
More From Public Justice Center

Facebook Twitter Website  Civil Right to Counsel

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Stories from Smaller Nonprofits: Testicular Cancer Society

12/07/2011

StarsWelcome to Diva Marketing's Holiday For Small Nonprofits Series. Seems we have a tradition going on. This is the third year that Diva Marketing has given the virtual stage to smaller nonprofits to tell their story .. their way. It's our way of giving back by honoring the people and the organizations who make a difference in the lives of so many others.

It is my special wish, through your kindness in passing along the posts to your networks, together we can give the present of increased awareness, a new volunteer and a extra donation or two. 

Throughout December you'll be meeting some amazing people and NPOs. 

The Testicular Cancer Society Story

Mike Craycraft Testicular Cancer SocietyStory told by Mike Craycraft who is a survivor and founder of the Testicular Cancer Society. He also has helped treat hospitalized patients for over 16 years as a clinical pharmacist.

The Testicular Cancer Society is a 501(c)3 non-profit organization to raise awareness about the most common form of cancer in men ages 15-35. We are dedicated to increasing awareness and education about testicular cancer and providing support to fighters, survivors and caregivers.

A little over five years ago I received a membership into a group that I never asked to join but I would now never trade for anything in the world. I was given a membership into the world of young adult cancer. Being young and feeling completely healthy, minus a small lump on my left testicle, I was diagnosed with testicular cancer.

I had spent the previous 7 months knowing that I had a lump, but not going to the doctor or telling a soul about it. Instead, I made peace with the fact that I was going to die young from cancer and went about enjoying what little time I “thought” I had left.

As a healthcare professional and now a cancer survivor, I felt I had the unique ability to help make the world of testicular cancer and young cancer in general a better place than it was when I joined it. I wanted to make sure that other guys didn’t make the same mistakes I did when I was diagnosed and delay going to the doctor.

During my ordeal, I also realized there weren’t many resources out there about testicular cancer and it took a long time to find the resources that were available. From the moment you tell your doctor about a lump, to having surgery and then facing decisions about further treatments it can be just a few days, so I wanted to make sure other guys had those resources quickly. Walk to remember Testicular Cancer Society

  • With the Testicular Cancer Society we focus on being the hub of a wheel that brings all the spokes together.

On our web site young men have access to a lot more than just information about the disease. We point them in the right directions to find one-on-one support, survivor forums, information on fertility issues,
tools for fundraising as well as their individual treatment options and access to expert physicians in the field.

Social Media

Early detection is key. With early detection, testicular cancer survival rates are close to 100%. Our message needs to reach young men all across the country so we use social media because of its reach and cost effectiveness.

However, our challenge remains getting the people we reach to become engaged in our cause. While our followers might be listening to the message they aren’t active in promoting it. Even when we do get social interactions we find that many times it is the same handful of people interacting and our message is not expanding past this small group.

Not just expanding the reach of our message, but making those reached engage is going to be our challenge in the upcoming year.

TCS needs your help to set a Guinness World Record™  ..  collecting the largest donation of sports Ball Call For Kidsballs in 24-hours! Decemeber 9th at 5p - December 10 5p, 2011. The balls will be given to the Marines Toys For Tots. Details are on the TCS site.

Logo Testicular Cancer Society (626x935)

More From Testicular Cancer Society

Wesbite Twitter TCS Facebook  Mike's Facebook YouTube Blog 

Read more small nonprofit stories.

In Between The Silence & Words 9-11

09/11/2011

9-11 In between the silence and words and tears are rememberances ..

That 9-11 is personal.

In between the silence and words and tears are rememberneces ..

That 9-11 is people. 

In between the silence and words and tears are rememberances ..

That 9-11 is fortitide of the human spirt. 

In between the silences and words and tears are rememberances ..

That 9-11 belongs to all the citizens of the world.

In between the silences and words and tears are rememberances .. 

That 9-11 is _________ what is in your  ♥.

In between the silences and words and tears are rememberance .. 

That 9-11 must be about our future. 

9/11 Memorial

All The Single Girlfriends Honors 9-11.

9-11 Belongs To ...

09/11/2010

9-11 does not belong to America alone.

9-11 belongs to the world's citizens who believe in freedom.

9-11 belongs to the world's citizens who cherish the dignity of humanity.

9-11 belongs not to the past but to the future. 

9 11 children picture
9-11 belongs to those who dare to make a child's world safe. 

Drawing From: Projects by Students for Students