Hot'Lanta Interactive Jobs


Looking for a job in interactive marketing and want to live in Hot'lanta? AiMA's (Atlanta Interactive Marketing) job board has a ton of listings from media planner to copy writer to national sales manager and more. Sure hope this is a sign that the economy is on the up swing.

Sidebar: Board is free with no registration required

Coast-to-Coast Blogging Workshops


On the road again talking about my favorite marketing strategy Roadtrip2- what else but blogs..bebe blogs!

AMA Blogs: Marketing Beyond the Website is coming to the City On the Bay - San Francisco on April 28th. Still time to get in on the action! We've listened and learned along the way (TDavid you'd be proud!). This new version (session on blogs and the law, a live case study and more) includes our favorite speakers -

-Ben McConnell
-Bill Flitter
-Wayne Pelletier
-Henry Copleland
-Dana VanDen Heuvel
and me - Toby Bloomberg!

and some new favs too!
-Shel Israel
-Sally Falkow
-Charles M. Smith

After the Workshop "Wonk" For Bay Area Bloggers
Ben started this at our first workshop in Settle. A "Wonk Happy Hour."

All blogers in the Bay Area - and people who want to see what bloggers actually look like - are invited to dish about blogs, or anything else, over a few - buy your own drinks.

Venue:The View
Time: 6p - ?

San Francisco Marriott Hotel
55 Fourth Street

Then it's a jump up the coast to Portland to talk blogs at the New Frontier Conference - an explanation of emerging tools and trends.

In June, AMA continues its coast-to-coast road trip bringing Blogs: Marketing Beyond the Web to Boston. My home town. Red Sox and lobsters and blogs...oh my!

When: June 24th
Where: Batterymarch Conference Center - near Quincy Market

Speakers include our favs -

-Ben McConnell
-Bill Flitter
-Wayne Pelletier
-Henry Copleland
-Dana VanDen Heuvel
-Charles M. Smith
and me - Toby Bloomberg!

and two very special new favs!
-Stowe Boyd
-John Cass
-Millie Garfield

I've had the opportunity to meet some of our industry's nicest and most talented bloggers during this project including Steve Rubel, Robert Scoble, Bob Bly, Rick Bruner. But Diva dahlings...I am so looking forward to meeting Thoroughly Modern Millie - an inspirational and a divine Diva!

The Boston Wonk is in the planning...with 5 speakers (Boyd, Millie, Wayne, John and Toby) from B'town this should be one of our most fun wonks!

Shattering The Glass Ceiling


Right from the Introduction I knew Jeanne Torrence Hauer’s Millionaire Women would be a different read than other success books about women. In non judgmental style, the author sets the stage of by explaining the complex choices women are faced with in today’s world.

Millionaire Women earns its success from Hauer's skill as a storyteller and her background as a marketer.  The book offers a unique look at how and why 16 women began and succeeded, beyond all dreams, in their kitchen table businesses.

Don’t let the words kitchen table fool you, these women entrepreneurs are no light weights when it comes to achieving financial and personal success. Lorraine Tribe, Quest Personnel, an international recruitment firm, had billings of $40 million what she sold her company for almost $5 million (stock and cash).

Did you know that the first self-made millionaire in the U.S.was an African American woman? Madam C.J. Walker, founder of C.J. Walker Manufacturing Company, made her fortune from hair care products. Some of the other women interviewed include: Doris Christopher, The Pampered Chef, Arlene Lenarz, Mary Kay Cosmestics, Lillian Vernon, Lillian Vernon Corporation, Rian Van Velzen-Bastaansen, Nature's Choice.

In addition to inspiring stories, the book provides specific strategies and tactics that any business person – diva or divor – can put into practice. Several important, common themes run through each woman's story.

1. Find and follow your passion

Not everything will be easy. There will be obstacles, but follow your passion. -  Doris Chistopher, The Pampered Chef

2. Take care of your customers

Treat your customers as though they were your grandparents. - Sally Degnan, Two Men and A Truck

3. Great people make a great company

Our success has been founded on our choice of great people to work with. - Pat Miller, Vera Bradley Designs

4.Build strong, authenic relationships

People-based relationships and performance will continue to be most important in the formula for success. Lorraine Tribe, Quest Personnel

5. Keep life and business in perspective

Don't take life too seriously and don't make everything personal. Cynthia R. Jones, Jones Worley Graphic Design Consultants

A must read for business owners, those thinking of entering the entrepreneurship world or when your world spins too fast and you need a tad of encouragement.

A few more Diva role models from the Wall Street Journal – The 50 Women To Watch. The report profiles 50 women who have broken through the glass ceiling.  Here are the top 3 from each category.

In Line to Lead

Karen Katen – President, Pfizer Global Pharmceuticals

Marjorie Magner – Chairman and CEO, Global Consumer Group, Citigroup

Indra Noovi – President and CFO, PepsiCo

The Inheritors 

Abigail P. Johnson – President, Fidelity Management & Research Co.

Ann Patricia Botin – Chairwoman, Banco Espanol de Credito


Redstone – President National Amusements

The Owners

Oprah Winfrey – Harpo.Inc.

Kim Sung Joo – Sungioo International, Sungioo Design Tech & Distribution

Fredy Bush – Xinhua Financial Network

The Grant Givers

Patty Stonesifer – President and Co-Chairman, Bill and Melinda Gates Foundation

(one mention)

The Watchdogs

Elizabeth Grossman – Action Attorney, EEO Commission

Amy Butte – Chief Financial Officer, NYSE

Linda Chatman Thomsen – Deputy Director of Enforcement, SEC

Running the Show

Carly Fiorina, CE Hewlett-Packard

Margaret C. Whitman, CE, eBay

Andrea Jung – Chairman, Avon Products

Career Corner: Director of Fund Development


safepathAn Atlanta-based Advocacy Center for children is looking for an experienced (4-6 years) fund raiser.
The successful candidate will have an exciting opportunity to manage all aspects of fund development including cultivating donor relationships, corporate partnerships and special events. Strong communications skills, computer proficiency and the ability to juggle multiple tasks is what it takes to join the dedicated team of this non profit organization. And of course the salary is competitive.

Please forward your resume to: Search Committee at 2211 Austell Road Suite B Marietta, GA 30008 or via eMail
Deadline is September 10, 2004

"A window of hope to a brighter tomorrow."

Career Corner: Marketing Manager Position


This looks like an exciting marketing manager opportunity with Spunlogic , a very cool Atlanta-based company, that is creating a reputation for innovation in the Interactive space.

Spunlogic Marketing Manager Job Description
We are currently seeking a Marketing Manager to help take Spunlogic to the next level. The successful candidate will work with our VP of Marketing to both spread awareness about Spunlogic as well as develop lead generation campaigns.

1.Generate and implement an annual strategic marketing plan
2.Coordination or implementation of the following possible activities (TBD):
a.Public Relations activities
i.Promotion of client success stories
ii.Contacting publications for story pitches
iii.Writing press releases both for external press and for the Spunlogic website
b.Awareness tactics/campaigns
c.Lead generation campaigns
d.Online marketing tactics
e.Events including webinars, seminars, roundtables and social events
f.Quarterly client newsletter
3.Identifying and securing local, regional and national speaking events for Spunlogic
4.Copywriting for various marketing communication initiatives
5.Management of the Spunlogic website
6.Sales support (as deemed necessary)
7.Ensure consistency of our brand positioning in all efforts

1.5-10 years of related marketing experience
2.Public Relations experience
3.Copywriting skills/experience
4.Experience developing and implementing marketing plans
5.Experience with some or all of the following activities:
a.Awareness generation
b.Lead generation
c.Marketing Communications

About Spunlogic
Spunlogic is an award-winning interactive marketing and technology company that uses an in-depth understanding of online behavior to help companies attract, convert and retain customers. We provide a full range of solutions including online behavior strategy, interactive design, web development, email marketing, online advertising and e-commerce applications. We’ve completed a wide range of projects for both local and national clients including the Atlanta Convention & Visitors’ Bureau, Dirt Devil, Georgia Pacific, The Honey Baked Ham Company, Penske Truck Rental, Porsche Cars, Simmons and The Weather Channel.

If you're interested contact:

Donovan Panone
VP of Marketing

Virtual Speaking Opportunity


Chris Davis, President of Mindforge ,is looking for a few good Guest Speaker Proposals for an interactive e-Seminar, Developing Successful Marketing Plans. And their creative team will even help you to put it together in a multimedia format!

How to Submit a Guest Speaker Proposal
In the e-mail Subject area include GUEST SPEAKER PROPOSAL. Send your proposal submissions to

Guest Speaker Proposal Format
1. Presentation Title - the title should be no more than 8 words. 2. Presentation Description - describe the issue or topic 3. Target Audience - Product marketing professionals in high-tech - software, computing, wireless products & services, etc.) 3. Presentation Objectives - list 4-6 objectives stating what the attendees will learn from your presentation. 4. Audience Level - Intermediate: should know or understand the basic information - looking for the next level. 5. Speaker Bio/Experience - Write up to 100 words describing your experience relevant to this industry, presentation. This description can include work experience, special projects, degrees, etc. 6. Organization Description - Write up to 100 words about your organization/ company.

Things to keep in mind when selecting your topic.
1. Make it real - Learners are looking for real examples to deal with real problems. A little theory is ok, but learners want something they can take away and apply. 2. Don't just talk about it show it - minimize endless bullet points, show charts, tables, graphic concepts 3. Case studies are great - if you want to present how something was applied at a customer site (with the customer's permission) 4. Don't market or sell - Overt marketing of your product or service is not allowed. Attendees want a balanced and informative presentation.

Criteria for Selection
1. Mindforge is looking for presentations to be unique to this session - you are expected to customize, as appropriate, the topic or content and title of your presentation to the Target audience. Presentations must offer unique value. 2. Presentations should be educational focusing on practical solutions for the issues confronting high-tech marketing professionals (i.e. pricing strategy, measuring communications impact, channel strategy and management, balancing short term objectives with long term initiatives, etc).

Career Corner


Short-term Marketing Opportunities - Immediate 2-week project

Two PR AEs or Account Sups, as well as 2 media director level people needed for 60 to 80 hours of work. Agency is looking for national account experience, consumer or pet (companion animal) category background. They'll make flight and hotel arrangements ... Kansas City is really pretty right now and these assignments could turn into full-time jobs.

Dan Barker
LandaJob Advertising Staffing Specialists
8117 Wornall Road
Kansas City, MO 64114
816-523-1881 1-800-931-8806
fax: 816-523-1876

Career Corner


Marketing opportunity

Senior Manager, Media Relations

Strategic Communications Group, Inc. (Strategic), a nationally recognized, award winning public relations firm, is looking to hire a Senior Manager, Media Relations. This position involves identifying and/or pitching market-relevant stories, writing, and delivering public relations counsel and results for multiple clients. 7-10 years experience and business to business, business to government, or technology/telecom experience required. Former reporting experience is referred. Strategic offers a competitive salary and benefits package, and is located in downtown Silver Spring, MD. Send resume to

Career Corner


The latest Manpower Employment Outlook Survey, conducted quarterly by Manpower Inc., indicates that the economy may be on an upswing. Of the 16,000 U.S. employers that were surveyed, 30% expect to add to their payrolls in the third quarter.

What do working women want? Boston Works reports that a study commissioned by the AFL-CIO revealed:

-Good paying jobs
-Equal pay
-Healthcare and sick pay benefits

Even in the best economic situations interesting marketing gigs are hard to find. Been there...done that. Leveraging what the Internet does best...provide information...information...information, Diva Marketing Blog will post marketing opportuniites as they come our way. If you have a job lead let us know and we'll pass the word.

1. Director of Internet Marketing and e-Retailing:
We are the Nation's leading consumer mail order and on-line marketer of foot and lower body health care products and comfort footwear. We are looking for a Director, of Internet Marketing and e-Retailing. We seek a veteran online direct marketer to lead and direct staff in the range of acquisition marketing efforts designed to drive site traffic and sales. These include paid and natural search, affiliate programs, partnership marketing/content integration programs,email marketing acquisition programs, product data feed driven programs such as Amazon, BizRate, etc. and other media based business building activities.

We offer a very competitive salary and bonus program as well as a strong benefits package.

Contact:Marie Powell
Managing Director
MJScott Search Partners

2. Online Media/Online Business Development Manager:
We are the Nation's leading consumer mail order and online marketer of foot and lower body health care products and comfort footwear. We are looking for an experienced Online Direct Marketer to (1) develop, negotiate, execute, analyze and optimize online media-based customer acquisition programs, and (2) develop and manage strategic partnership programs with portals (Yahoo, MSN, AOL, Amazon); comparison shopping sites; and targeted affinity sites-both directly and indirectly through interactive agency relationships, to drive traffic and customer acquisition, while meeting CPA targets. You must have extensive online media buying/media optimization experience under CPA, CPC and CPM buying structures with significant budgets. You must also have the ability to conceptualize, secure and execute online partnership/ content integration/rev share deals.

We offer a very competitive salary and bonus program as well as a strong benefits package.

Contact:Marie Powell
Managing Director
MJScott Search Partners

From our friend Mitch Arnowitz for AD-MARKETING /Netpreneur.

3. Erickson Barnett, one of the hottest creative agencies in the DC area, needs a Director of Business Development. This newly created position Involves selling our services to new clients, growing existing client sales, expanding our referral network, and diversifying our markets/service offerings. You must have 10+ years successful sales experience in the marketing/creative field and you have to be well-connected in the DC Area technology community. We're located in Reston Town Center and offer a generous salary/commission structure, quality health insurance, 3 weeks vacation, immediate vesting in our retirement plan, and an Exceptionally good work environment.

4. Start-up online communications firm in search of individual or small firm that can help with Search Engine Optimization opportunities. We are looking for someone that has experience with small/regional PPC campaigns, paid inclusion, and search engine registration programs. This same person also has a working knowledge of website optimization and can put the basics in place (title tags, keywords in meta tags & content, internal link analysis, etc).
Please send short note to:

A couple of resources that include good links:
-WSJ Career Journal
-Job Seekers Revenge (blog)
-BostonWorks - Job Blog

Your Name in Virtual Lights


The American Marketing Association is holding its own version of American Idol…sort of. AMA is searching for volunteers (read no compensation but nice PR) willing to be profiled on a new collegiate career section of the AMA website

Specifically they are looking for individuals involved in the following areas of SALES:

-Heavy equipment
-Industrial machinery
-Pharmaceutical sales
-Hospitality sales

If you’re interested contact Heather Jensen, Director AMA Chapters, at for more details. Oh and you don't have to be an AMA member.