Friday Fun is Diva Marketing's virtual happy hour from cosmos to
Jack to lemonade. A waiting for the weekend 'playground' time to be
sophisticated-silly. Or sometimes just plain silly.
A birthday toast
to my pal Bill Neal, the divo who taught me the virtures and vices of how to drink "southern!" Right in time for Bill's b'thday, Lewis Green posted Bill's story in the series To Those Who Serve.
Have some extra budget money to spend .. check out these coast-to-coast conferences about marketing and social media.
Event: New Communications Forum Conference & Expo 2007 Year 3 of the conference includes 4 tracks: Internal Communications, PR & External Communications, Advertising & Marketing, New Media & Journalism Date: March 7-9, 2007 Place: The Venetian Hotel Las Vegas, NV
Event: American Marketing Association Marketing Workshop Over twenty two- and four-hour presentations to choose from, including tracks in strategic marketing, CRM, branding, social media and customer satisfaction/value/loyalty. Blogger Sybil Stershic is conducting a workshop titled - Marketing from the Inside Out: Engaging Employees for Strategic
Advantage on 3/19
Happy Birthday Divo Bill Neal is teaching Introduction to Marketing Strategy on 3/19 Bloggy Disclosure: I'm facilitating a session called - The Good, The Blog and the Ugly! on 3/20 Dates: March 19-22, 2007 Place: Green Valley Ranch Las Vegas, NV
Event: Creating Great Customer Experiences with Lewis Green, L&G Business Solutions/Blog Lewis Green will lead this discussion and focus on creating great
customer experiences, building customer loyalty and differentiating our
businesses by being known for our customer and client experiences. Date: March 23rd, 2007 - Noon Place: Rebecca's Cafa, Burlington, MA
Event: Social Marketing University - Co-sponsored by Public Health Communication & Marketing Program, GWU School of Public Health and Health Services. Presented By Nedra Kline Weinreich, Weinreich Communications/Blog. Included for Social Marketing University attendees! - Next Generation Social Marketing Seminar. Learn about emerging marketing techniques. March 30, 2007, 8:30a - 12:00 p Dates: March 28-30, 2007 Place: Cafritz Conference Center, The George Washington University Washington, DC
Event: BlogHer Business - "How to Succeed in a Social Media World" The conference is designed for businesses at all levels of social media integration and includes case studies, roundtable discussions, ask-the-experts micro-consulting sessions and break-out tracks. Divos are welcome! Bloggy Disclosure: Diva Marianne Richmond & I are Mc'ing something called The Lab on 3/28. On 3/30 I'm leading an unconference panel about Should You Blog? Dates: March 22 and 23, 2007 Place: Hotel Affinia, 371 Seventh Avenue, New York, NY Special Discount: $100 off when you enter the code BHBAC-DSC on the registration page
Event: Healthcare Blogging Summit 2007 Spring Sponsored by Trusted.MD and Transmarx Healthcare. Emphasis is on the practical lessons that that can be applied by healthcare professionals and organizations regarding social media. Bloggy Disclosure: I'll be leading a panel discussion Creating a Presence – Plan and Develop Your Blog Strategy and Tactics on Establishing Your Social Media Presence Date: April 30, 2007 Place: Venetian Hotel & Resort Las Vegas, NV
Happy Friday Divas. With the Moon in Aquarius today and the New Moon in Aquarius tomorrow it is an excellent time to gather your friends together and exchange ideas and news.
Mercury is now retrograde; time to reconnect with people from the past and catch up on all your paperwork (as in all those receipts needed for you upcoming taxes).
The Sun enters Pisces on Sunday bringing forth ideas and opportunities to help others. Keep your eyes and ears open for a cause that your company can sponsor or support; it will be a win-win all around. Tuesday is Mardi Gras, the Moon in Aries bodes for last minute plans. Wednesday Venus moves into Aries, sparks can fly with those close to you as procrastination and indecision will get on your nerves.
Special Diva Welcome to the students from Alex Brown's University of Delaware's Information Technology Marketing class! This is the 3rd year that Prof Alex is teaching this innovative undergrad course that is required for marketing majors.
Students are required to maintain a blog, comment on classmates blogs and involve themselves in the world of social media. I'd suggest you drop in every now and again for some fresh ideas, interesting conversation and great resources that Alex posts.
The Medical Blog Network is conducting one of the first comprehensive surveys of healthcare bloggers. If healthcare is a componenet to your content please take a few seconds .. remember .. your opinon counts! Healthcare Blogging Survey.
Date: December 11, 2006 Place: Omni Shoreham Hotel in Washington, DC, co-located at Consumer Health World Why: Social media/blogging in healthcare is undergoing explosive growth
I am thrilled to be part of this innovative program. I'll be moderating a panel discussion - Mapping Out Your Game Plan: The Nuts-and-Bolts of Getting Started. The panelists are some of the most talented in this space.
Elisa Camahort: Co-founder and President of Events & Marketing, BlogHer LLC; Professional Blogger, with 9 Blogs Currently Active Enoch Choi, MD: Urgent Care Physician, Palo Alto Medical Foundation; Online Content & Community Expert, Consultant to Google Health and Healthline Craig Lefebvre, PhD: President, Lefebvre Consulting Group; Social Media, Social Marketing & Community-based Health Promotion Expert Shahid Shah: CEO, Netspective Communications LLC; Healthcare Enterprise / Product Architect & Blog Consultant
In addition the keynote speaker is Steve Rubel, VP Edelman. Other speakers include a few bloggy pals Fard Johnmar, Envision 2.0, Nick Jacobs, Windber Medical Center, (Nick was one of the .. if not THE first hospital President/CEO to blog), Patricia Goldman, March of Dimes, Carol Kirshner, Promedica Research Center (and my partner in crime in co writing the Medical Marketing (blog) column at the Medical Blog Network.)
ProBlogger is running a Blog 101 series. However, nothing beats in-person workshops. Here are a couple ...
Blogonomics Blog Cruise is scheduled to set sail on October 5th - 9th. This is one conference where procrastination is not a good thing. Early bird pricing ends March 15. No where else can you sip drinks poolside with cute umbrellas and live blog watching the ocean roll by.
Need to know about blogs sooner than later? New Communication Forum is next month. March 1-3 to be exact. Here's where you procrastinators luck out. New Comm is offering a Friend of the Speaker discount of $200. Discount code is NCFR200 with online registration. However, since the folks at New Comm value customer service, if you prefer to talk to a real person call: 650-331-0083. If you really, really want to attend let me know - I may be able to get one lucky person a special deal.
South By South West or known as SXSW is happening again in Austin. March 10-19th. This is a conference Texas Style ... big! SXSW brings all forms of media/communication together: music, films, interactive. You name .. it's there and of course blogs and bloggers. BlogHer is running a panel Blogging Naked At Work. To prepare for the discussion on a work blog/in a work setting, they're conducting a pulse survey of diva and divo bloggers about their attitudes towards mixing personal with professional blog posts. It's only a few minutes long ... would you help out? Please and thank you.
Sidebar: In full blog disclosure - I'm speaking at New Comm & Blogonomics Bog Cruise and altho I'm not going to be eating BBQ at SXSW, I am a BlogHer editor.
What can I tell you...my life's a blog! If you're in Atlanta Wednesday 3/22 catch me at the MIT Forum panel or if you're a student at the Art Institute of Atlanta maybe Prof Aaron Walter will let you sit in on his Findability 3/22 class where we will be talking..what else but blogs!
In 2004, the divo of blogs, predicted 2006 would be the year business/marketing blogs became accepted as a mainstream strategy. One sign that Robert might be on target is college profs are not only using blogs for class communications, but are teaching students how to use blogs as...hold on to your boas divas, legit marketing tactics. Sidebar: If you've read Diva Marketing for long, you know that I believe blogs will be an important piece of a marketing strategy.
Alex Brown, University of Delaware: Info Tech Applications In Marketing and Robert French Auburn University, Marketing Communications/Public Relations have been innovators in bringing blogs to college curriculum. Recently, Susan Dobscha, Bentley College, included a blog assignment in her Honors Seminar in Marketing.
This is the 4th (I think..Alex correct me if I'm off) class that Prof Brown has conducted where blogs were the heart of the course. Heart is a good word for the way Alex structures his classes. He uses the blog to not only communicate about the class but to post assignments, resources and of course, student blogs. Students are required to read blogs in a news aggregator, build their own blog, and in true blog fashion, comment on classmates' blogs.Curious about the "required blog list?"
By the way, Info Tech Applications In Marketing has a pretty good resource link list. Need a refresher on the impact of internet technologies on marketing strategies? The class notes are alone are worth a visit.
Prof Dobscha's students are required to analyze marketing blog posts. Although a bit unnerving, I'm honored that Diva Marketing is among the blogs that the students chose to follow. Thanks Caitlin and KarinaKarina3!Other blogs include:
Their critiques offer an interesting, objective perspective. For the
most part, they're looking for bloggers to provide more details and
examples. Taking my cue from the students of Honors Seminar in Marketing, I'd like to know how and why they chose their blogs.
Let's toss the caps high and twirl a tassle or two to the profs who are teaching the next generation of marketers about consumer generated marketing.
Recently it seems workshops are being cancelled for lack of money or lack of interest. Not so LexThink's BlawgThink. Last year's conference was so successful that Matt Homann is offering BlawkThink 2005 - November 11 and 12 in the Windy City. A smart conference developed for smart people who like to think way far out side the box! Wish I could be attend..perhaps next year.
Nope, it's not a new SciFi creature from the deep. It's a Full-time Earthlink postion based in Atlanta. Seems like you'll get to do lots of cool stuff. They're looking for a Geek-type person who really understands and participates in the blogosphere.
Tell em you heard it from Diva Marketing and if you get the gig let me know!
Sidebar: Wonder how many other companies will add a blog master position type within the next few months. Is there any doubt that blogs are here to stay?
Looking for a job in interactive marketing and want to live in Hot'lanta? AiMA's (Atlanta Interactive Marketing) job board has a ton of listings from media planner to copy writer to national sales manager and more. Sure hope this is a sign that the economy is on the up swing.
Sidebar: Board is free with no registration required
On the road again talking about my favorite marketing strategy - what else but blogs..bebe blogs!
AMA Blogs: Marketing Beyond the Website is coming to the City On the Bay - San Francisco on April 28th. Still time to get in on the action! We've listened and learned along the way (TDavid you'd be proud!). This new version (session on blogs and the law, a live case study and more) includes our favorite speakers -
After the Workshop "Wonk" For Bay Area Bloggers Ben started this at our first workshop in Settle. A "Wonk Happy Hour."
All blogers in the Bay Area - and people who want to see what bloggers actually look like - are invited to dish about blogs, or anything else, over a few - buy your own drinks.
Then it's a jump up the coast to Portland to talk blogs at the New Frontier Conference- an explanation of emerging tools and trends.
In June, AMA continues its coast-to-coast road trip bringing Blogs: Marketing Beyond the Web to Boston. My home town. Red Sox and lobsters and blogs...oh my!
Right from the Introduction I knew Jeanne Torrence Hauer’s Millionaire Women would be a different readthan other success books about women. In non judgmental style, the author sets the stage of by explaining the complex choices women are faced with in today’s world.
Millionaire Women earns its success from Hauer's skill as a storyteller and her background as a marketer.The book offers a unique look at how and why 16 women began and succeeded, beyond all dreams, in their kitchen table businesses.
Don’t let the words kitchen table fool you, these women entrepreneurs are no light weights when it comes to achieving financial and personal success. Lorraine Tribe, Quest Personnel, an international recruitment firm, had billings of $40 million what she sold her company for almost $5 million (stock and cash).
Did you know that the first self-made millionaire in the U.S.was an African American woman? Madam C.J. Walker, founder of C.J. Walker Manufacturing Company, made her fortune from hair care products. Some of the other women interviewed include: Doris Christopher, The Pampered Chef, Arlene Lenarz, Mary Kay Cosmestics, Lillian Vernon, Lillian Vernon Corporation, Rian Van Velzen-Bastaansen, Nature's Choice.
In addition to inspiring stories, the book provides specific strategies and tactics that any business person – diva or divor – can put into practice. Several important, common themes run through each woman's story.
1. Find and follow your passion
Not everything will be easy. There will be obstacles, but follow your passion. - Doris Chistopher, The Pampered Chef
2. Take care of your customers
Treat your customers as though they were your grandparents. - Sally Degnan, Two Men and A Truck
3. Great people make a great company
Our success has been founded on our choice of great people to work with. - Pat Miller, Vera Bradley Designs
4.Build strong, authenic relationships
People-based relationships and performance will continue to be most important in the formula for success. Lorraine Tribe, Quest Personnel
5. Keep life and business in perspective
Don't take life too seriously and don't make everything personal. Cynthia R. Jones, Jones Worley Graphic Design Consultants
A must read for business owners, those thinking of entering the entrepreneurship world or when your world spins too fast and you need a tad of encouragement.
A few more Diva role models from the Wall Street Journal – The 50 Women To Watch. The report profiles 50 women who have broken through the glass ceiling. Here are the top 3 from each category.
In Line to Lead
Karen Katen – President, Pfizer Global Pharmceuticals
Marjorie Magner – Chairman and CEO, Global Consumer Group, Citigroup
Indra Noovi – President and CFO, PepsiCo
The Inheritors
Abigail P. Johnson – President, Fidelity Management & Research Co.
Ann Patricia Botin – Chairwoman, Banco Espanol de Credito
Shari
Redstone – President National Amusements
The Owners
Oprah Winfrey – Harpo.Inc.
Kim Sung Joo – Sungioo International, Sungioo Design Tech & Distribution
Fredy Bush – Xinhua Financial Network
The Grant Givers
Patty Stonesifer – President and Co-Chairman, Bill and Melinda Gates Foundation
(one mention)
The Watchdogs
Elizabeth Grossman – Action Attorney, EEO Commission
Amy Butte – Chief Financial Officer, NYSE
Linda Chatman Thomsen – Deputy Director of Enforcement, SEC
An Atlanta-based Advocacy Center for children is looking for an experienced (4-6 years) fund raiser.
The successful candidate will have an exciting opportunity to manage all aspects of fund development including cultivating donor relationships, corporate partnerships and special events. Strong communications skills, computer proficiency and the ability to juggle multiple tasks is what it takes to join the dedicated team of this non profit organization. And of course the salary is competitive.
Please forward your resume to: Search Committee at 2211 Austell Road Suite B Marietta, GA 30008 or via eMail Deadline is September 10, 2004
This looks like an exciting marketing manager opportunity with Spunlogic , a very cool Atlanta-based company, that is creating a reputation for innovation in the Interactive space.
Spunlogic Marketing Manager Job Description
We are currently seeking a Marketing Manager to help take Spunlogic to the next level. The successful candidate will work with our VP of Marketing to both spread awareness about Spunlogic as well as develop lead generation campaigns.
Responsibilities
1.Generate and implement an annual strategic marketing plan
2.Coordination or implementation of the following possible activities (TBD):
a.Public Relations activities
i.Promotion of client success stories
ii.Contacting publications for story pitches
iii.Writing press releases both for external press and for the Spunlogic website
b.Awareness tactics/campaigns
c.Lead generation campaigns
d.Online marketing tactics
e.Events including webinars, seminars, roundtables and social events
f.Quarterly client newsletter
3.Identifying and securing local, regional and national speaking events for Spunlogic
4.Copywriting for various marketing communication initiatives
5.Management of the Spunlogic website
6.Sales support (as deemed necessary)
7.Ensure consistency of our brand positioning in all efforts
Requirements
1.5-10 years of related marketing experience
2.Public Relations experience
3.Copywriting skills/experience
4.Experience developing and implementing marketing plans
5.Experience with some or all of the following activities:
a.Awareness generation
b.Lead generation
c.Marketing Communications
About Spunlogic Spunlogic is an award-winning interactive marketing and technology company that uses an in-depth understanding of online behavior to help companies attract, convert and retain customers. We provide a full range of solutions including online behavior strategy, interactive design, web development, email marketing, online advertising and e-commerce applications. We’ve completed a wide range of projects for both local and national clients including the Atlanta Convention & Visitors’ Bureau, Dirt Devil, Georgia Pacific, The Honey Baked Ham Company, Penske Truck Rental, Porsche Cars, Simmons and The Weather Channel.
Chris Davis, President of Mindforge ,is looking for a few good Guest Speaker Proposals for an interactive e-Seminar, Developing Successful Marketing Plans. And their creative team will even help you to put it together in a multimedia format!
How to Submit a Guest Speaker Proposal
In the e-mail Subject area include GUEST SPEAKER PROPOSAL. Send your proposal submissions to mindforge@aol.com.
Guest Speaker Proposal Format
1. Presentation Title - the title should be no more than 8 words. 2. Presentation Description - describe the issue or topic 3. Target Audience - Product marketing professionals in high-tech - software, computing, wireless products & services, etc.) 3. Presentation Objectives - list 4-6 objectives stating what the attendees will learn from your presentation. 4. Audience Level - Intermediate: should know or understand the basic information - looking for the next level. 5. Speaker Bio/Experience - Write up to 100 words describing your experience relevant to this industry, presentation. This description can include work experience, special projects, degrees, etc. 6. Organization Description - Write up to 100 words about your organization/ company.
Things to keep in mind when selecting your topic.
1. Make it real - Learners are looking for real examples to deal with real problems. A little theory is ok, but learners want something they can take away and apply. 2. Don't just talk about it show it - minimize endless bullet points, show charts, tables, graphic concepts 3. Case studies are great - if you want to present how something was applied at a customer site (with the customer's permission) 4. Don't market or sell - Overt marketing of your product or service is not allowed. Attendees want a balanced and informative presentation.
Criteria for Selection
1. Mindforge is looking for presentations to be unique to this session - you are expected to customize, as appropriate, the topic or content and title of your presentation to the Target audience. Presentations must offer unique value. 2. Presentations should be educational focusing on practical solutions for the issues confronting high-tech marketing professionals (i.e. pricing strategy, measuring communications impact, channel strategy and management, balancing short term objectives with long term initiatives, etc).
Two PR AEs or Account Sups, as well as 2 media director level people needed for 60 to 80 hours of work. Agency is looking for national account experience, consumer or pet (companion animal) category background. They'll make flight and hotel arrangements ... Kansas City is really pretty right now and these assignments could turn into full-time jobs.
Strategic Communications Group, Inc. (Strategic), a nationally recognized, award winning public relations firm, is looking to hire a Senior Manager, Media Relations. This position involves identifying and/or pitching market-relevant stories, writing, and delivering public relations counsel and results for multiple clients. 7-10 years experience and business to business, business to government, or technology/telecom experience required. Former reporting experience is referred. Strategic offers a competitive salary and benefits package, and is located in downtown Silver Spring, MD. Send resume to careers@gotostrategic.com.
The latest Manpower Employment Outlook Survey, conducted quarterly by Manpower Inc., indicates that the economy may be on an upswing. Of the 16,000 U.S. employers that were surveyed, 30% expect to add to their payrolls in the third quarter.
What do working women want?Boston Works reports that a study commissioned by the AFL-CIO revealed:
-Good paying jobs
-Equal pay
-Healthcare and sick pay benefits
Even in the best economic situations interesting marketing gigs are hard to find. Been there...done that. Leveraging what the Internet does best...provide information...information...information, Diva Marketing Blog will post marketing opportuniites as they come our way. If you have a job lead let us know and we'll pass the word.
1. Director of Internet Marketing and e-Retailing:
We are the Nation's leading consumer mail order and on-line marketer of foot and lower body health care products and comfort footwear. We are looking for a Director, of Internet Marketing and e-Retailing. We seek a veteran online direct marketer to lead and direct staff in the range of acquisition marketing efforts designed to drive site traffic and sales. These include paid and natural search, affiliate programs, partnership marketing/content integration programs,email marketing acquisition programs, product data feed driven programs such as Amazon, BizRate, etc. and other media based business building activities.
We offer a very competitive salary and bonus program as well as a strong benefits package.
Contact:Marie Powell
Managing Director
MJScott Search Partners
404-841-6271
2. Online Media/Online Business Development Manager:
We are the Nation's leading consumer mail order and online marketer of foot and lower body health care products and comfort footwear. We are looking for an experienced Online Direct Marketer to (1) develop, negotiate, execute, analyze and optimize online media-based customer acquisition programs, and (2) develop and manage strategic partnership programs with portals (Yahoo, MSN, AOL, Amazon); comparison shopping sites; and targeted affinity sites-both directly and indirectly through interactive agency relationships, to drive traffic and customer acquisition, while meeting CPA targets. You must have extensive online media buying/media optimization experience under CPA, CPC and CPM buying structures with significant budgets. You must also have the ability to conceptualize, secure and execute online partnership/ content integration/rev share deals.
We offer a very competitive salary and bonus program as well as a strong benefits package.
Contact:Marie Powell
Managing Director
MJScott Search Partners
404-841-6271
From our friend Mitch Arnowitz for AD-MARKETING /Netpreneur.
3. Erickson Barnett, one of the hottest creative agencies in the DC area, needs a Director of Business Development. This newly created position Involves selling our services to new clients, growing existing client sales, expanding our referral network, and diversifying our markets/service offerings. You must have 10+ years successful sales experience in the marketing/creative field and you have to be well-connected in the DC Area technology community. We're located in Reston Town Center and offer a generous salary/commission structure, quality health insurance, 3 weeks vacation, immediate vesting in our retirement plan, and an Exceptionally good work environment.
4. Start-up online communications firm in search of individual or small firm that can help with Search Engine Optimization opportunities. We are looking for someone that has experience with small/regional PPC campaigns, paid inclusion, and search engine registration programs. This same person also has a working knowledge of website optimization and can put the basics in place (title tags, keywords in meta tags & content, internal link analysis, etc).
Please send short note to: info@tuvel.com.
The American Marketing Association is holding its own version of American Idol…sort of. AMA is searching for volunteers (read no compensation but nice PR) willing to be profiled on a new collegiate career section of the AMA website www.marketingpower.com.
Specifically they are looking for individuals involved in the following areas of SALES:
to my pal Bill Neal, the divo who taught me the virtures and vices of how to drink "southern!" Right in time for Bill's b'thday, Lewis Green posted Bill's story in the series To Those Who Serve. 
