BlogPaws ~ Beyond A Tweet

05/27/2013

 BlogPaws 2013BlogPaws ~  Turn corner - a cute puppy. Turn a corner - a cute kittie. Turn a corner - a cute ferret named Snotface (really!). 

BlogPaws ~ Turn a corner - hundreds of people passionate about sharing their love of animals and pets. 

BlogPaws ~ Turn a corner - talking pets and social media. Turn a corner - talking pet rescue. Turn a corner - talking pet  Heart

So when BBF Yvonne DiVita asked if I would join in the 2013 BlogPaws festivities and present a session on Twitter for pet businesses .. how could I say no?   Especially when the press was in attendance! 

Blogpaws press

 The challenge: to step-up a presentation for a group of folks using Twitter. I wondered. I wanted to share a few ways to identify customers and followers, bring some tools to the party and remind that no mattter how great your content .. they will not come unless they know you exist. 

Perhaps I could created a simple strategic model that could be used for any social network. Examples would be Twitter-based of course. What if we worked the model during our session and attendees left with the foundation of a plan specfic to their business? Might work.

Here's the model.

BlogPaws_twitter model

What did we talk about? Since this was a Twitter session seems appropriate that inBloombuzz, laurabennett and AimlessAndru tell you what they got out of the session.

BlogPaws_Twitter 2
BlogPaws Tweet_Aimless AndruAs promised, to the amazing people who kindly attended and tweeted the session, here's the deck

BlogPaws _ Tom Yvonne CholeMore about BlogPaws

Tom, Yvonne, Chole walk the BlogPaws red carpet. 

Max Approved!

Max twitterville

7 Step Secret Sauce Recipe For Social Media Success

04/03/2013

Secrets in the sauceHe: I need more traffic to my blog, more followers to my Twitter account and more likes on my Facebook.

Me: So I told him the 7 Step Secret Sauce Recipe For Social Media Success. In all candour, it's nothing new but as a reminder I thought I'd pass along.

1. The End Game - Start with the end game in mind .. or as marketers might say -- your goals.

What do you want to achieve? What is success to you? Is it gaining a new audience or repositioning your brand with current customers? Is it building stronger relationships with your employees? 

2. Know Your Audience - The more you understand the profile of your audience the better you'll be able to put into play steps #3, #4, #5.  Building a personae of people you want to reach helps to go beyond traditional demographics to including digital/social behaviors. 

3. Selfless Content - Posts that take the needs of your community into consideration and are aligned with the values of your brand/company.

Mantra to repeat before hitting the publish key:

It's not about me it's about you.

4. Focused Content Direction - Choose a topic that is big enough to give you some flexibity but narrow enough to carve out a niche that sets you apart in the cluttered social media space. Helps if you are passionate or have a high interest in the topic .. to help you sustain over time.

5. Consistency Over Time/Social Platforms - To be The "go to diva or divo" - post several times a day about trends, hard to find information, hot tips, industry news.

To position yourself as a  "thought leader" consider weekly posts using platforms that offer longer formats than Twitter and can be deep linked e.g. blogs, YouTube/Vimeo (video), SlideShare. Content ideas: opinons on industry trends, current issues, interviews with leading experts.  

If you're focused on innovation or a start-up it might mean you become active on the latest shiny toy. Yes, there are times when jumping into the the new is a valid strategy.

6. Community Generosity - Identify your peers, influencers and greatest fans. Join the conversatons where they hangout. Contribute to the discussion with your ideas, links, opinions. Rarely does that mean pitch your product.

If you're in a more conservative world or your end game is to sustain your current positioning, it might mean the tried and true  blogs, Facebook, Linkedin, Twitter, Pinterest, Instagram, etc. 

Keep in mind that you do not and never will "own" any social network e.g., Facebook, Twitter, Pinterest, LinkedIn, FourSquare, g+, etc. You are a renter abiding by the rules (terms of service) that can and are changed at the discretion of the network.

The only social media properties you have control over are the blogs, communities, sites you build and host yourself. 

6. Resources - Much as we might like to think that the digital world is a free for all .. if you're using social media as a business strategy keep in mind there is a cost. The price you pay is in time, human capital and yes, hard earned dollars too. 

Determining how your resources will be allocated will save you a few sleepless nights. 

7. Determine Results - Is it working? How will you know (refer to #1)if your end game is met? Think about the metrics that will provide you the greatest insight. Hint: Likes are probably not the best indicator. 

There are at least 27 billion tools (well .. that might be a slight exaggeartion but perhaps not!) to help you track, measure and analyze. Some are free while others can run you some major bucks.

A Few Resources - Tools

Twitonomy - a new fav for Twitter analysis

Curated from Social Media Examiner - 29 Tools

Curated from What's Next Blog - 6 Shiny New Objects You Can Use

He: If it's that easy why the big deal?

Me: Right, this stuff is really not as difficult as say finding the perfect jeans. (Girlfriend, now he began to look puzzled .. but you know what I mean.) But there is one more step that I forgot to mention. Gaping void your a social media specialst so am i

The spice that kicks it up a notch ...pulls it together .. it's the person who builds and implements and ensures that outcomes are met within two cultures -- that of your brand and social web.

The skill set and experience that should be brought to the party grows more sophisticated and complex as social media becomes integrated into a business' DNA. 

Social Media Manager Skill Set

Business experience, marketing experince, strategy understand and in the weeds tactics,  great verbal and written communication, knows how to write for the web, problem solving, analytic skills, expeience in web analytics, understands the concept of digital conversation, continuous learner, generously shares, team player with people of diverse backgrounds, comfortable moving between online and offline environments, creative approach to the mundane and the unexpected, ability to work in a constantly moving world, likes helping people, customer first orientation, understands the concept of selfless content, content curation and creation, importance of multiple devices, understands digital behavior and building community. 

Add to that the working knowlede of mulitple social networks, blogs, the concept of authenticity, transparancy, honesty.

Include an understanding of your brand value and promise and how content and conversations must align but not message or sell within the social web. 

Oh yes .. throw in a little passion for social media and the brand and having fun. 

I think that will do it. 

Post inspired by Amber Kapish and David Munk, Stargayzing.

Graphic credit Zazzle

Social Media Kindness: The New "Little Black Dress"

04/27/2012

This week I had the amazing opportunities to particiapte in two "taking online offline" experiences. Experiences I would never had if it were not for Diva Marketing, blogging and of course social media. Friendships I would not have made if I had not take a risk.

Toby Wise Women _EverywhereI  joined BBF Lynn Epstein as part of Everywhere's, a social media marketing firm, ongoing Wise Women series where women share their stories with the Everywhere staff.  The other was at digital agency Engauge where I was part of a blogger influencer discussion with about 10 other women. Toby Engauge Blogger Influence 4_12

 

We had wonderful, interesting discussions. As you'd expect, if there was disagreement people were gracious and considerate.

I've been living in the digital world for almost 8 years (Diva Marketing celebrates it's 8th year in May). OMG! that sounds like something from the Matrix. The reality is, at least for me, it's more E.T.. Not as scary and if you're open to possibilities beyond your safe world magic can happen .. including new friendships, opportunities and inspiration.

Before, as Neo says in the Matrix, "anything is possible" and you can collect the benefits from socal media, you have to step out.

Talking to new bloggers this week at the Possble Women conference I was reminded that one of the risks in social media participation opens the door for people to "talk back." In the the offline world, where you are face-to-face and see expressions and body language, that usually doesn't present a big challenge.  Jimmy Choo _ 124katimadtn_large_1_master_black

Girlfriend, I well understand those new Jimmy Choos can be wobbly when you first try to walk in them. Shh .. don't tell anyone but my first comments I was so nervous to post I must have rewritten them at leat half a dozen times. It was with a deep breath that I clicked on the comment publish link.

Kris Ruby, in his MSN Business On Main article, asked nine entrepreneur for their advice on how to handle anonymous negative comments. Skip over and take a look .. and then come back please.

Audrey hepburn little-black-dress_2Considering different opinions, hearing new points of view is part of our on-going learning experiences .. online or offline. If you do disagree and add your voice to the converstation, please keep in mind that your words are taken to heart .. be kind. Kindness is the new little black dress!

 Let's Have FUN!

MSN Business On Main/Diva Marketing Small Business Tip Contest ~ Win $100!

Your challenge is to share 1 idea on the new little black dress .. social media kindness. How can we ensure that if we if we agree to disagree we treat each other with respect and consideration?

Rules of MSN The Business on Main/Diva Marketing Social Media Small Business Tips Contest 

1. Post your tip for how to use social media for branding on this Diva Marketing post And on this MSN Business On Mail Post

2. Identify your post on Business On Main with the words Diva Marketing. Important! If you don't post on MSN BOM and indicate Diva Marketing in your comment you cannot qualify for the $100 prize. 

3. Winner is at the pleasure of Diva Marketing with the help of Max, of course!

4. Contest ends midnight May 11, 2012.

5. You must be at least 18 years of age

6. A valid eMail address must be included on the "Post a Comment Section" of your Diva Marketing comment. (How will I know where to contact you to send your check?)

This wraps up my blogger relations series with MSN Business On Main. Hope you enjoyed the contests and the added resources that MSN Business On Main provided to Diva Marketing's post. My lessons learned were it forced me to write more and to think outside of the box to ensure that the content created stayed true to Diva Marketing's mission of sharing learnings about social media marketing. 

Diva Marketing is part of an online influencer network for MSN Business on Main. I receive incentives to share my views on a monthly basis. All opinions are 100% mine.

New Social Media Network Road Map

04/03/2012

Recently Jay Baer asked a question on his blog that led to over 100 comments. Based on an interview that Guy Kawasaki conducted with INC Magaine, Jay wanted to know, "Is social media strategy required or redundant?"  As I began to join the comment thread, I realized that my response was a "post" and not a "comment." Toss of a pink boa to Jay for inspiring this post.

From the content on Diva Marketing, you can probably guess which side of the fence I'm on. Not to make things more complicated, but especially in social media marketing, you can't expect to build a strategy without first understanding the "tools" e.g. blogs, Facebook, Pinterest, LinkedIn, Twitter, etc. etc. etc. 

Much of our learning about social media/networking is derived from experience and experimentation.

When a new social network tool hits the virtual scene making the decision to include or not to include and when takes you down a different road than if you were to incorporate email, advertising or public relations. Why? Glad you asked.

Answer: We have no history to base our decision. At the early stage there are probably few examples from specific industries or customer bases. Dare I say it, at this point in the game there are no "best practices." It's not a surprise that many marketers take the wait and watch approach

Although I agree strategy is critical, in order to determine if a technology should be considered you must first understand the tool. Although most social networking platforms include some sort of engagement and sharing features, each new category tool is slightly different. Each also brings a unique set of benefits and challenges.

I created a 4 step, call it a road map, to help you think thought the process. Let's use the newest darling of the social networks -- Pinterest as an example.

World map free digNew Social Media Network Road Map

I.  Before You Begin Questions

1. Does the brand lend itself to social visual content/communication?

2. Do we have the resources e.g. time, people and budget to create and maintain?

3. Will our customers and prospects enjoy and use this tool? Note: Your answer to this may be "yes" but your customers may not be using the technology yet. Now would be a good time for early learnings and testings. 

4. Is our culture open to learning without direct ROI? Note: In the early stages of a social media technology don't fool yourself that you know where the real benefits will occur. 

5. What unique issues might your company face? For Pinterest that might include: Terms of service, copyright, pinabilty of your own visuals. 

II. Tool Specifics Incorporated Into Enterprise Social Media Guidelines 

Example social network: Pinterest

Note: We'll assume that your company has created Enterprise Social Media Guidelines. If not here are some examples.

Note: These are not strategies 

1. What type of graphics are appropriate and which are not?

2. What type of sites will you pin from and which will you avoid?

3. How will you manage Terms of Service and copyright?

4. How will links to your pins be handled?

5. How will attribution be acknowledged?

III. Create A Whisper Campaign

1. To learn in a (relatively) safe environment, I encourage clients to explore and experiment with the tool by creating a page that does not relate to the company, brand or aspects of their personal lives that they don't want to share in a public forum.

Perhaps it's about a hobby, favorite sport or your favorite shoe designer. Not only will you have an understanding of the logistics but of the culture .. critical in social media/networks. Have fun, learn and when you're done feel free to delete the page. 

2. Don't have time to develop your own knowledge base? Find support through a consultant who has done the ground work and understands not only the tool but how it can support your brand, your culture and that of the social network. She can share critical learnings as she guides you to avoid mishaps in a new social networking space. 

 IV. Strategy 

Now you're ready to hit the strategy route.

You know the drill here: goals/objectives, metrics, content and the beat goes on ..  Keep in mind there are two ways to incorporate social networks into your marketing or business plan.

1. Stand alone - the social network is maintained as a long-term tactic.

2. Integrated - into other initiatives e.g. advertising campaign, trade show, new product launch campaign. For the most part, integrating social media into an imitative has a beginning, middle and end.

An example is the Pinterest Kotex Campaign where the boards were deleted after the campaign was over. (Diva Marketing Post: Kotex + Pinterest + Innovative Campaign) Or for a trade show the social media/networking elements may live forever on a special micro site.  Luggage free dig

Good luck on your next social media adventure! 

 Grapic credit: taoty / FreeDigitalPhotos.net

Grapic credit: digitalart / FreeDigitalPhotos.net

Managing Your Brand & Personal Social Media "Friends"

01/23/2012

Friends_stick figuresFor the most part, social networks and social media were never really intended for business communications. Expect for LinkedIn of course. Think about it.

Facebook, Twitter and even Google+ began life helping people connect to family and friends. In that context it made total sense that you would "friend" someone you wanted to invite into your digitial world. 

When savvy brand managers saw their customers were congregating aroiund these virtual water coolers, ah ha moments began. Before we knew it enterprises were stepping into the game. Some smartly. Some like a bull in a china shop. However the world of social media networks would never be the same. 

The culture of social networks (transparency, authenticity, honesty and let's throw in some of that passion stuff) led enterprises down an interesting rabbit hole. One where most had never been, envisoned or intended to go.

They were now in the messy world of public conversations. Even the teeniest comment could be magnified. People from champions to the disgruntled could use the very pages that the brands built to complement or vent. Enter The Big C Word: Control. There was none. Listen and you can still hear teeth shattering in fear from many corporate ivy towers.

However, what we learned was that we could Manage. Smart marketers began to develop guidelines or house rules that set expectations for both sides of the conversation. Nicole Landguth, Olgivy 360' Influence has a terrific post that details how to create Facebook Guidelines that can be used as a basis for any social network.

We're taking care of the "brand side" of managing social media conversations. But what about the personal side?

Small business owners understand the merging of business and personal all too well. I grew up in a small business where "The Business" was almost like an extra family member. Toddi Gutner has some interersting ideas on how to keep that work/life balance in check in her MSN Business on Main article .. worth a click visit.

As our business and social media worlds converge who do you "friend?" Must you follow every client, colleauge and prospect on LinkedIn? What do you do if a person you barely spoke to an offline Chamber event wants to be your Facebook friend? Do you connect to every stranger who requests on LinkedIn? Managing the personal side of your social media experiences is as important as the brand side. 

Here's an exercise I use to help clients think through the process. 

Who will you friend_matrix
The next part of this exercise is to determine How Much To Share. For example, I talk about Max my YouTube rock star pup and sometimes my family. Will you share details about your children or vacation or the restaurant you discovered at your last out of town conference? I call this building business relationships talking about the mundane

At the end of the day, brand or personal, it circles back to your comfort level. What works for you, your brand and your culture may not be right for everyone. Isn't that really the name of the social media game?

Diva Marketing is part of an online influencer network for MNS Business on Main. I receive incentives to share my views on a monthly basis. All opinions are 100% mine.

Marketing Beyond The Blog Buzz

01/13/2012

Blog_lgWithin the past week three people from three different industries (advertising, internal branding and higher education) asked me to contribute to posts they were writing about blogs. 

Of course I was honored by their requests. However, what was especially interesting to me was every person was concerned (in varing degrees) about the viablity and longevity of blogs in a world of social network clutter. 

In 2004, I stepped into the blogosphere with Diva Marketing and soon after began developing workshops for the American Marketing Association on a national and local chapter level. I wondered how different my point of view about blogs was back in the day versus today. So I pulled out a deck I presented to the AMA Oklahoma Chapter in 2005 (!). I thought I would  have a Friday the 13th joke on me and I would be appalled at my naivity. 

What I found was an evergreen presentation. Sure a few of the slides are out dated and a some of the blogs I used as examples, like Michelle Miller's Wonder Branding, have a more sophisticated look and feel and extended navigation but the concepts still hold today.

10 + 1 Blog Take Aways -- from 2005

1. People talking to people – no corporate talk

2. Easy to maintain, update & publish website

3. Blog elements encourage real-time interaction, creates and maintains relationships

4. Focused on a topic, industry, niche or personality

5. Establishes the author as a subject matter expert

6. Provides readers with renewing sources of credible, trustworthy information, insights and commentary

7. Blog writing is different from other customer communication forms – relevant, informal conversation

8. RSS allows content to be pulled by readers

9. Blogs must be integrated into your marketing strategy to be effective: goals, objectives

10. Blogs promotion includes traditional/internet and blog-specific (social networking: linking, comments, trackbacks; organic search optimization)

Plus 1 Bonus: If you do nothing else – read blogs & monitor the blogosphere

Take a look and let me know what you think. 

Adding one more responsibility to an over flowing plate of marketing "stuff to do" is overwhelming. When you include additional tactics to your plan there must, of course, be some type of return. Blogs can help you support your goals and bring the human aspect of your business to life.

IMHO there is no better way to establish, reinforce and sustain a thought leadership positioning especially in a Business-to-Business environment. Yes, girlfriends a blog takes longer to create than a 140 tweet .. as my dad use to tell me, "You get what out of something what you put into it."

The Winner of Diva Marketing MNS Sponsored Branding Tip Contest Is ..

10/03/2011

Pink boaChelsea Aures @chelseaaures. Congrats! and toss of a pink boa to Chelsea.

The Challenge: Provide a tip on how to use social media to support branding ~ Social Media Changes the Branding Game post

Our guest judge was BL Ochman of Whats Next? Blog.  BL's reason for her decision ~  Constant self-promoting is transparent. If you've been a useful and helpful part of the online community, people are much more likely to cut you a break when there is a problem.

Chelsea aures _ msn winner branding Chelsea’s  Branding Tip: I really think using social media has a lot to do with telling the story of the brand and interacting with consumers or clients. There has to be some level of communication involved in social media. it is not just a way to have a conversation, but also to share ideas and collaborate. 

Chelsea is attending Dr4Ward’s social media theory class at Syracuse University. Guess Dr4Ward (Bill Ward) is doing some right in his class! I think Chelsea should get extra credit, don't you?

Check out our next contest and you too could win $100!

Challenge: Drop a tip about how a small business owner can use social media to create awarenss PRE Launch. You can go personal branding route or not .. your choice. Guest judge is the small business diva Anita Campbell of Small Business Trends.

The contest ends this Friday , 10-7 .. so click right over now

Diva Marketing Turns 7!

06/06/2011

SevenYear Itch I was thinking of calling this post "The 7 Year (Blog) Itch." Although a blog is not a marriage, in a funny sort of a way, it is a commitment. And relationships are built through posts and comments. So perhaps not so strange?

And at year 7 it's a good time to look back at where you've been and think a bit of where you might go. 

Yes, girlfriend, Diva Marketing celebrates 7 years .. belatedly. Diva entered the blogopshere May 24th 2004 as an experiement. I had no intention of keeping this bebe going for more than a few weeks. I mean, I had a website, what did I need with a blog?

However, within days people began to reach out and welcome me. People like Yvonne DiVita, Dana VanDen Heuvel, Michelle Miller, Tris Hussey, Paul Chaney, Anita Campbell, Bill FlitterStephan Spencer and then Rajesh Lalwani, Marianne Richmond, Elisa Camahort, Nettie Hartsock Geoff Livingston, BL Ochman, Shel Israel and so many more who are still part of my life.

There were few books or workshops about blogs. These were the people who I learned from .. who I skyped & emailed long into the night and who changed my sleep habits for life! 

I quickly realized that blogs were way different from static websites. And so I continued Diva Marketing because I was having too much fun to stop. 

Along the way Diva Marketing changed from a concentration on general marketing and branding to a focus on how to use social media to support brand values/promise by creating and nurturing relationships.

That's what happens with blogs. They morph and change to reflect the interests of the author and the community. 

Diva Marketing turned into a sandbox where I could play with new ideas - In The Moment Marketing, test concepts - Corner Grocery Stores Relations (one day I'll write a book - Everything I know about social media I learned from my grandma!) and learn together - Crowd Sourced Posts with the social media and marketing community .. you! 

Take a 7 for 7 walk down memory lane with me and look back at some of the highlights of Diva Marketing. If it's cocktail hour shake up your appletini or if not Diva-birthday cake pour a cup of java.

#1 - GourmetStation, my first blogging client, launched one of the earliest blogs tied to a commerce site. Founder Donna Lyons Miller bravely agreed to share our learnings on Diva Marketing. The innovative character blog Delicious Destinations was blown up by the "purest" blogerati who later agreed we were right on target. 

Lessons Learned - All initatives must reflect the brand value and promise. Take risks but do not waiver on the mantra of social media: transparency, honesty and authenticy. Work with creative people are willing to take a risk and who believe in you. 

#2 Jupiter Research, the influence of a community of marketing bloggers changed the way this company worked with bloggers, the methodology information it released to the public and developed guidelines for how its PR agency would interact with bloggers. Back-story 

Lessons Learned: One voice, that joins with a larger community, can make a difference and even impact the internal processes of large organizations. 

#3 Blogger Relations Pulse of the Industry research study explored blogger relations from the point of view of 3 audiences: bloggers, agencies and brands. 99 people offered their opinons. Their insights are the basis for several organization's blogger relations programs. 

Lessons Learned: The 5 big take aways remain valid today and expand into social network content providers as well. Take Aways: 1. Know who I am and target my interests. 2. Provide value to me and my community. 3. Tell me about you. Ethics and transparency count. 4. Treat me and my community with respect. 5. Establish a 2-way conversation. 

#4 Social Media Marketing GPS I wrote the first business book based on Twitter interviews; I used Diva Marketing to tell the story. The book is written in 12 chapters and takes you from the what and why of social media to ethics, strategy, tactics, blogger relations and a few case studies. Well over 10k downloads from people all over the world. 

Lessons Learned - Traditional publishers told me the concept wouldn't work. David Meerman Scott suggested I test it by turning it into an a free eBook. Next time I'll ask for eMail addresses .. perhaps a buck a book might be a good idea too (smile!). 

#5 Forbes acknowledged Diva Marketing as one of the best blogs on social media and marketing written by a women. 

Lessons Learned: It's sweet to be given a high sign by a prestigious media company .. but you're only as good as your last post. 

#6 Diva Marketing was almost acquired.What a trip it was when I received an eMail from the X Man that a large blog network wanted to buy Diva. 

Lessons Learned: Keep exit strategies open. If you want to sell your blog you must own your domian and build on a platform like Wordpress that makes it easy to transfer content. 

#7 All The Single Girlfriends Building on the experience from Diva Marketing, social media consulting and training I launched a new social destination. All The Single Girlfriends is the first community focusing on single women 40+ and those who are "single in spirt." 

Lessons Learned: The social/blog space if much more cluttered than when Diva Marketing opened its virtual doors. The competion to build community, even in a niche market, is intense. It takes consistency and time .. and the kindnesses of friends. 

Bonus! Along the way I met amazing people from all over the world. Many of those people were kind to share their insights about social media with us in interviews and Diva Marketing Talks podcasts. The support you've given has added joy to my life. This milestone belongs to you .. and perhaps Max too!

Lessons Learned: The power of social media is the relationships created through your involvement in real interactions with real people. 

So, girlfriend, where do we go from here? 

It Takes A Village To Grow A Blog .. Along With Your Girlfriends

03/01/2011

 Friends hugging fundraiser blog Subtitled: You Gotta Have Friends!

A few months ago I was chatting with Jeff Hillire, president of the Atlanta hot, interactive, agency Enguage, about, you guessed it .. social media marketing. I mused (do you like that word? I rather do.) that it might have been fun to work with a brand or large agency.

He smiled his too wise smile and said something that went like this, "The innovative work you've done in social might not have been possible within the politics of a large company."  Hmm .. never thought of that.

So with no one to tell me No! on Valentine's Day I launched another innovative social media initiative. All The Single Girlfriends, or as we fondly call it -- atsGf. I am excited to tell you about this adventure and to get your feedback. The back-story.

Unlike Diva Marketing and the eBook Social Media Marketing GPS atsGf is a run for the roses. Our goals are to monetize and capture the niche of single girlfriends 40+. In doing so we hope to provide a platform for women to tell their stories and voice their opinons in ways that reinforce there is no one right way to be single. Oh and by the way, brands and advertisers we have more disposable income than our mommy sisters. You're missing a huge opportunity .. pay attention to us too. 

Okay, you might be thinking, but Toby there are hundreds of women communities on the web what makes All The Single Girlfriends so special?  Think .. The View for real women who just happen to be in the demo (single and 40+ smart, savvy and no way boring .. but fabulous!)

It's girlfriends-talking-to-girlfriends about what Gf dish about .. relationships, love, careers, family, sex, dreams, challenges, loss, new beginnings and just life. What is amazing is the posts are from the heart stories interwoven with smart.  Banner  

There are about 20 GF authors and growing. The Gf authors bring diverse backgrounds, a range of ages, passions and experiences. As important each offers a unique idea of what it means to be single after the big 4-0 birthday.

If you've been around the marketing social media web you'll find some of your friends: Yvonne DiVita, BL Ochman, Jody DeVere, Sunny Cervantes, Connie Reece, Elana Centor, Jacki Schklar, Jane Genova, Tish Grier, Marianne Richmond, Susan Cartier Liebel, Mary Schmidt, Kelley Connors  .. and me! 

However, there are girlfriends with a passion to be part of this new venture who are new to the social world: Debra Pearlman, Dorothea Bozicolona-Volpe, Maggier Buerger, Bonnie Simon, Polli Graham, Rebecca Crichton, Tani Wolff. 

But back to Diva Marketing. The focus at Diva is to help you learn about social media often through my own trials and challenges. Here are my first two lessons learned or perhaps I should say relearned:

1. Let's call this the startup syndrome on a zero budget. It takes a village to grow a blog when there is no brand awareness . Your social media pals can certainly help with a jump start but it takes time and creativity to build new relationships in a new social "village." Going viral over night is usually a lucky fluke.

2. Let's call this Nancy White, Full Circle, was right. Several years ago Nancy told me that when a social site is set free to the world it is no longer yours ago. If you're lucky, your commuity will make it its own.; in doing that your vision or concept maybe changed. Hold on tightly .. it's a ride not for the faint of heart.

Come visit us on All The Single Girlfriends, Like us on Facebook and Tweet along @atsGf. Would love your feedback and ideas. I don't know where this one will go but I promise to keep you posted!

Since this is Diva Marketing .. a toss of pink boa Pink boa

to Marianne RIchmond who has been my cohort and the web GF.

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34 Hot Tips on Increasing Facebook Followers (or Likes) From AMA Boot Camp Marketers

02/21/2011


AMA Social Media B2B BootCamp image In 2004, the American Marketing Association asked to develop a workshop on blogs. Blogs: Marketing Beyond The Website, was an amazing experience. We took that Hot Topic program to 6 major markets in 10-months. Along the way, I developed a passion for helping people understand that 1st blogs, and now social media, is a credible and critical part of a marketing strategy.

Seven years later, I'm still facilitating training for AMA, as well as, other organizations and companies. I believe even more strongly that social media helps develop & nurture stronger real relationships between customers/prospects/other stakeholders and the people within the organization.

If you develop for the the long-term, you gain insights that can be used to increase bottom-line profits.

Along the way, I've conducted workshops for hundreds of people all over the country. Very nice people. Very smart marketers. Recently, I had the pleasure of working with the AMA Las Vegas Chapter to present a 1.5 day intensive boot camp on using social media in a business-to-business environment. 

Something special happened during our time together. We created a "social media" experience offline. People shared experiences (personal and business) and in doing so we learned from and with each other. We tackled many issues including -- How to increase your Facebook following. The participants generously agreed to share the results of our brainstorming. 

34 Tips On How To Increase Your Facebook Following

Create Awareness .. they won't come unless you tell them

1. Include in email newsletters. Write a special introduction article. Include links on all eZines. 

2. Add to all employees' eMail signatures

3. Add to all employees' business cards

4. Add to website in 2 locations. Above the "fold" with bold icons and on the footer which runs across the entire site.

5. Send eMails to people not part of eMail data base.

6. Add the URL to All traditional collatoral materials

7. Add the ULR all advertisements

8. If you run broadcast ads mention the url .. don't just say,"Like us on Facebook."

9. Use other social networks to send people to your Facebook page. Use Twitter to direct to an expanded conversation.

10. Install Facebook "like" box on your website and/or blog.

11. Add link to your LinkedIn page

12. Use your unique Facebook URL. Note: you need 25 "likes"

13. Add a "like" button to your blog posts

Content Matters .. make sure it is more selfless than selfish 

Sidebar: Thanks to WIlliam Crozen for the term selfless content. 

14. Create "selfless" or "what's in it for me" content. Information about the brand and company take 2nd place.

15. Develop unique "platform appropriate" content. 

16. Foster partnerships among clients and thought leaders 

17. Invite your community to join in an extended discussion.

18. Reach out to indivduals you know who would be interested in specific conversations.

19. "Talk" to people don't "message me"

20. Include "Facebook only" content that is not Tweeted or on other of your digital properties

21. Include videos and photos

22. Explore contests or give aways. 

23. Step out from behind the logo and talk people-to-people

24. Support a nonprofit

Think Outside The Box .. if you position this as a way to build your learnings it's easier to take a risk or two. 

25. Add a "buck slip" with invoices if paper or a link if eMail

26. At your next conference bring a laptop and show the site

27. Explore using QR codes

28. Create a landing page 

29. Analyze metrics

30. Consider running targeted Facebook ads

31. Actively participate in Facebook discussions e.g., comment, like .. friends make friends

32. Don't forget to participate on your own page!

33. Add a tab to collect opt-in eMail addresses

34. Include the url in the bottom right corner of every slide that you develop for presentations and speeches

Toss of a pink boa to the awesome AMA Las Vegas B2B Social Media Chapter and workshop participants Pink boa

@forestersusdiv @nathan_casper @pinkjeeptours @naescorp @profcharlotte @noblestudios @lindsayalford @inthezone23 @skyhighmktg @AMALV

Alan Fox, Independent Order of Forester . Nathan Casper, Shift4 Corporation . Lindsay Alford, Noble Studios . Charlotte Allen, SFASU . Kathyrn Loos & Michael Markvosky, Haws Corporation . Erin Reed, Crowe Hortwath . Brittany Smith, Pink JeepsSara Ure, Jimmy Buffett's Margaritaville . William Crozen, ModernLV . Josh Kozinski, Sky High Marketing

What are your hot tips on how to increase your Facebook following. Please drop your insights in the comment box below .. lets grow this list and continuing the learning. 

Toss of a pink boa to Lya Sorano forthe edit help.