Social Media Kindness: The New "Little Black Dress"


This week I had the amazing opportunities to particiapte in two "taking online offline" experiences. Experiences I would never had if it were not for Diva Marketing, blogging and of course social media. Friendships I would not have made if I had not take a risk.

Toby Wise Women _EverywhereI  joined BBF Lynn Epstein as part of Everywhere's, a social media marketing firm, ongoing Wise Women series where women share their stories with the Everywhere staff.  The other was at digital agency Engauge where I was part of a blogger influencer discussion with about 10 other women. Toby Engauge Blogger Influence 4_12


We had wonderful, interesting discussions. As you'd expect, if there was disagreement people were gracious and considerate.

I've been living in the digital world for almost 8 years (Diva Marketing celebrates it's 8th year in May). OMG! that sounds like something from the Matrix. The reality is, at least for me, it's more E.T.. Not as scary and if you're open to possibilities beyond your safe world magic can happen .. including new friendships, opportunities and inspiration.

Before, as Neo says in the Matrix, "anything is possible" and you can collect the benefits from socal media, you have to step out.

Talking to new bloggers this week at the Possble Women conference I was reminded that one of the risks in social media participation opens the door for people to "talk back." In the the offline world, where you are face-to-face and see expressions and body language, that usually doesn't present a big challenge.  Jimmy Choo _ 124katimadtn_large_1_master_black

Girlfriend, I well understand those new Jimmy Choos can be wobbly when you first try to walk in them. Shh .. don't tell anyone but my first comments I was so nervous to post I must have rewritten them at leat half a dozen times. It was with a deep breath that I clicked on the comment publish link.

Kris Ruby, in his MSN Business On Main article, asked nine entrepreneur for their advice on how to handle anonymous negative comments. Skip over and take a look .. and then come back please.

Audrey hepburn little-black-dress_2Considering different opinions, hearing new points of view is part of our on-going learning experiences .. online or offline. If you do disagree and add your voice to the converstation, please keep in mind that your words are taken to heart .. be kind. Kindness is the new little black dress!

 Let's Have FUN!

MSN Business On Main/Diva Marketing Small Business Tip Contest ~ Win $100!

Your challenge is to share 1 idea on the new little black dress .. social media kindness. How can we ensure that if we if we agree to disagree we treat each other with respect and consideration?

Rules of MSN The Business on Main/Diva Marketing Social Media Small Business Tips Contest 

1. Post your tip for how to use social media for branding on this Diva Marketing post And on this MSN Business On Mail Post

2. Identify your post on Business On Main with the words Diva Marketing. Important! If you don't post on MSN BOM and indicate Diva Marketing in your comment you cannot qualify for the $100 prize. 

3. Winner is at the pleasure of Diva Marketing with the help of Max, of course!

4. Contest ends midnight May 11, 2012.

5. You must be at least 18 years of age

6. A valid eMail address must be included on the "Post a Comment Section" of your Diva Marketing comment. (How will I know where to contact you to send your check?)

This wraps up my blogger relations series with MSN Business On Main. Hope you enjoyed the contests and the added resources that MSN Business On Main provided to Diva Marketing's post. My lessons learned were it forced me to write more and to think outside of the box to ensure that the content created stayed true to Diva Marketing's mission of sharing learnings about social media marketing. 

Diva Marketing is part of an online influencer network for MSN Business on Main. I receive incentives to share my views on a monthly basis. All opinions are 100% mine.


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Nice article, thanks for the information.

Posted by: sewa mobil jakarta on Apr 29, 2012 11:19:04 AM

This seems very interesting contest to join. thanks for the info.I will share this to my friends.

Posted by: Becca on Apr 29, 2012 11:44:15 AM

Toby it was a pleasure getting to know you better. I hope that we get to work together very soon & see each other out and about!! Thanks for joining Everywhere's Wise Women!

Posted by: BrittonEdwards on Apr 30, 2012 12:30:09 PM

@Britton - it was my pleasure .. looking forward to how are paths cross online and offline!

Posted by: Toby @tobydiva on Apr 30, 2012 1:13:21 PM

Toby we loved your insights. Please come back and join us again in the near future. You have so much to share - we could just turn it into a Wise Women's Week, instead of just Wednesday!

Posted by: Tamara on Apr 30, 2012 2:49:04 PM

Thanks for coming to visit us Toby! I love hearing how people began their careers and how they end up where they are. Great insights!!! Hope to see you soon at Everywhere.

Posted by: Kelly Heisler on Apr 30, 2012 3:11:47 PM

Thanks @Britton @Kelly @Tamara .. <3 the team at Everywhere and passion that y'all bring to the table. Let's do more!

Posted by: Toby @tobydiva on May 3, 2012 5:28:51 PM

Love all your contests and Congrats on 8 years!!!

Posted by: Aby @A10sm on May 18, 2012 5:41:52 PM

It looks to be a great contest and also inspirational.
Thanks for sharing!!

Posted by: Certified Financial Planner Exam on Jun 4, 2012 8:59:25 AM

I love this piece of info right here. That was fun for sure.

Posted by: Steve Wilson on Jul 11, 2012 9:53:53 AM

Some useful tips for the women to get stronger . Go through these and share it with ur friends also..

Posted by: RUMMY on Aug 22, 2013 2:21:22 PM

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