Saying Thanks In The Digital World
02/29/2012
Show of hands please. When you were a kid, did your folks make you send thank yous after receiving gifts? My hand is raised.
Not a phone call. Oh no that would just not do! It was expected that I send a note. Some of you may remember those .. little letters that you put in an envelope added a postage stamp and mailed to the recipient.
MSN Business On Main has an interesting post by Ross McCammon on power of praising employees. He mentions some fascinating research from Chester Elton, author of The Carrot Principle - "The No. 1 driver of engagement is opportunity and well-being. The No. 1 driver of opportunity and well-being is recognition and appreciation."
The article set some thoughts in motion for me (always dangerous!). In a way, is not praise a way of saying thank you? Although I now appreciate the hand written thank you note (it's an amazing differentiator!), let's take the idea of saying "thanks" into the digital world and expand that praise/thanks to include both employees and customers.
For customers, let's do a little side step from the traditional customer loyalty programs that is more alturistic. We'e not going to include conditions. Not a sale. Not a referral. Not a like. Call it thank you without expectations. Sort of what Macy's did in the wonderful film Miracle on 34th Street - Diva Marketing post.
My Go Daddy story, in a tweet or two, that demonstrates Chester Elton's concepts. What began as an offline thank you phone call led to an online "share engagement."
Let's Have FUN!
MSN Business On Main/Diva Marketing Small Business Tip Contest ~ Win $100!
Your challenge is to share 1 idea on to use social media to thank or praise either an employee or a customer.
Continuing the tradition of a special guest judge for the MSN Small Business On Main contests, I am excited to introduce you to Heidi Cohen.
Heidi’s business focus is to simplify the complex concepts behind today’s evolving digital marketing challenges and to facilitate marketers’ grasp of new topics. Her blog includes practical and insightful tips that you can apply to your marketing challenges.
Connect with Heidi on: HeidiCohen.com @heidicohen Facebook
Rules of MSN The Business on Main/Diva Marketing Social Media Small Business Tips Contest
1. Post your tip for how to use social media for branding on this Diva Marketing post And on this MSN Business On Mail Post. If you don't post on MSN BOM and indicate Diva Marketing you cannot qualify for the $100 prize.
2. Identify your post on Business On Main with the words Diva Marketing
3. Winner is at the pleasure of Diva Marketing.
4. Contest ends midnight Saturday March 17, 2012.
5. You must be at least 18 years of age
6. A valid eMail address must be included on the "Post a Comment Section" of your Diva Marketing comment. (How will I know where to contact you to send your check?)
That's it .. now it's your turn! Wouldn't $100 a great way to say thank you to You?
To help you jump start you .. skip over to Heidi Cohen's list of 21 Ways to Say Thank You Via Social Media. My favorite is #19 -- Interview them. Shining a pubic light on a person's expertice is a powerful way to show your appreciation while giving them something of value.
Looking forward to your ideas!
Diva Marketing is part of an online influencer network for MSN Business on Main. I receive incentives to share my views on a monthly basis. All opinions are 100% mine.
Graphic credit: digitalart / FreeDigitalPhotos.net
