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At it's ♥ Social Media Is Our Teacher.


One of the aspects of social media that I like most is what is at the very ♥. Try as we might (and we certainly keep trying!) we can't corral it.

Gifts on keyboardSocial media is not the beautifully wrapped box you might have opened last week. It's not the gift that you knew exactly what to expect from the shape or size of the package.

The ribbons on our social media package, just as beautiful as that perfect gift, are slightly skewed. The paper is held together by all sorts of different tapes. And when you rip open the package it's not quite what you might have expected. You see Girlfriends, social media is a messy, magical gift.

Sometimes it's playful and brings innovative new ideas. Sometimes it holds a mirror up to help you understand how the operational side of your business is working .. or not. Sometimes it's comforting with friends supporting your efforts.  

  • At it's ♥ social media is our teacher. 

Our friends at MSN Business On Main posted an article highlighting characteristics of successful entreprenurs. Steve Strauss identified the Top 3 Traits of the World’s Best Entrepreneurs: Idealistic, Teammates, Character with Character. Steve's post held an ah ah thought for me. 

Take this back to social media. The Internet has given (most of) us, for good or for bad, a digital footprint trail. Your presence, especially on open social networks e.g. LinkedIn, Twitter, Google+ and let's add blogs and blog comments, is so easily findable. You have, by default, let loose into the world .. your personal brand .. along with your digital business card.

Your digital footprint trail provides insights into who you are: Idealistic, Teammate, Character with Character. Even if your social media presence is not tied directly to your company, in an adjunct way, you are part of its digital tapestry and it to you. One more way that you can't corral social media.

During 2011, I began to build personal branding workshops that help organizations leverage the benefits from their employees' personal brands while aligning with the company's brand values. My thoughts are this is a critical piece of the social business puzzle. Bernie Borges termed this "corporate personal branding."

Clara Nelson, one of the awesome project managers at the American Marketing Association, understood the concept. She asked if I would team with Bernie Borges, CEO Find and Convert, to develop a 2-day workshop for AMA: Personal Branding Within The Corporate Workplace. Our podcast offers tips on how to begin your corporate personal branding strategy.

So you see, Divas and Divos, although when you first unwrapped your social media present you might have assumed it was simply a Facebook game or Twitter chat. Social media is so much more. Where it will take us in 2012 is anyone's guess. The one thing I do know for certain .. 

  • At it's ♥ social media is our teacher. 

With just hours away from bidding 2011, either a fond good bye or a kick in the derriere .. from the Sound of Music  --

 So long, farewell

Auf Wiedersehen, adieu
Adieu, adieu
To you and you and you

Thank you for your support and friendship. Max and I look forward to continuing the conversation with you in 2012. In the meantime, wishes for a healthy, happy and prosperous year where all that you wish comes true. 

Diva Marketing is part of an online influencer network for MNS Business on Main. I receive incentives to share my views on a monthly basis. All opinions are 100% mine.

Stories From Smaller Nonprofits: Ben Massell Dental Clinic


 As 2011 comes to a close, some people may sigh with relief and then smile with the thought of a new year beginning. If your dental care has been neglected those smiles may be few and far between. However, there is a unique Atlanta nonprofit that is giving smiles back.

Today's Diva Marketing's Shine A Spotlight on smaller nonprofits goes out to the Ben Massell Dental Clinic. Although, it's parent nonprofit organization, JF&CS, might not be considered "small", BMDC is a stand alone entity with it's own staff and budget .. so in our book it counts as a smaller npo.

The Ben Massell Dental Clinic is the only resource for comprehensive, quality dental care available at no cost to Atlanta's neediest population. The clinic provides the most advanced dental care available to thousands of patients each year.

Its 140 volunteer dentists dedicate their time and expertise every month to people who otherwise would not have access to the services it offers. In 2012, the clinic will celebrate its 100 year anniversary. Jf&cs sam massell sign

The BMDC, part of Jewish Family & Career Services of Atlanta, provides people with basic care not only for their mouths but for their overall health – from general health screenings to counseling. Its dentists come from a variety of backgrounds and faiths, as well as all the major dental specialties, including endodontics, periodontics, orthodontics, dentures  and oral surgery. In the last fiscal year, they provided nearly $2.5 million worth of procedures that restored smiles and literally saved lives.

Joseph L. Smith, LMSW, the social services program manager at the BMDC, is our story teller. He graciously takes us behind the scenes and shares his experiences of what it's like to work at the Ben Massell Dental Clinic.

A graduate of the University of New Orleans with a bachelor’s degree in sociology and psychology, Joseph was part of the wave of residents forced to leave the city by Hurricane Katrina. He knows what it’s like falling on hard times and then being picked up by the generosity of others. 

After receiving a master’s degree from Clark Atlanta University in social work with an emphasis on mental health, Joseph joined the BMDC staff in June 2007. He is responsible for connecting the clinic’s patients to social services in the community and facilitates mental health testing, support groups and psychoeducational sessions at the clinic.

Rachel Simons, JF&CS Program Manager, asked Joseph what inspires him and this is what he told her.

Joesph Smith_BMSC ManagerJoesph L. Smith - As the social worker at the Ben Massell Dental Clinic, my job is to help connect patients with sometimes life-saving resources.

Over the past five years, I have had the opportunity to help thousands of patients, but their perseverance and fortitude in the face of economic, mental health, health and other adversities have helped me the most. They constantly remind me of the power of the human spirit. 

I admire each and every one of the clinic’s patients. One of the patients who I admire the most is fighting the battle of her life -- stage four cancer. This patient faced eviction, hunger, cancer and the six to 12 months her doctor gave her to live.  We were able to connect her with food, resources to improve her life circumstances and a counselor to whom she could talk to help her through her tough situation. 

It is now a year later and she is in remission.

This patient’s life-altering experience has truly changed my life. It has caused me to look deeper inside of myself for the fortitude to continue to fight and advocate for the clinic’s patients.

I am generally a happy person, but she has taught me the true value in smiling in the face of adversity, never giving up hope and living each day to its complete fullest. Patients like her are the reason why I love being a social worker at the Ben Massell Dental Clinic.

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Bloggy disclaimer (and brargging rights!): I was honored to be highlighted by the JF&CS as a volunteer of the month

Stories From Smaller Nonprofits: Baltimore Child Abuse Center


StarsWe continue our special December series that shines a spotlight on nonprofit organizations that are often in the shadows. Today's nonprofit pulls back the curtains and exposes horrific abuse to children. Shedding light on the secrets begins the healing. 

In 1987, Baltimore Child Abuse Center (BCAC) opened as a non profit in response to growing awareness that sexually abused children not only suffered from the abuse they endured, but they were also being re-victimized by the lengthy and often repetitive investigative process intended to help them. Last year, BCAC saw more than 850 children and their families.  

Jennifer Noparstak, Director of Development - Each child who comes to BCAC decorates a butterfly that hangs in the center. There are too many butterflies. BCAC is committed to ending child sexual abuse in Maryland. It can be done if we, as adults, learn more about this crime of secrecy and take responsibility for protecting our children.

The story teller for this story is Jacquelynn Kuhn.

Jacquelyn is deeply dedicated to improving the lives of children, volunteering with both the Baltimore Child Abuse Center and with Art with a Heart (AWAH), a nonprofit agency that focuses on teaching art to underserved communities in the Baltimore area. She has served as the Assistant Director for the Center for Ethics, Service and Professionalism at Michigan's Thomas M. Cooley Law School, and has worked for the American Cancer Society. She has received many awards including the 2009 Appreciation Award from the Oakland County Bar Association's 15th Annual.

Jacquelynn KuhnMs. Kuhn is committed to telling her story of child sexual abuse and healing whenever and wherever she is invited to share it.  She does this to spread hope to victims and survivors and to help to prevent this crime from happening to more children.

Note: We are honored to have Jacquelynn help us understand the world of abuse through her own story. Please take note that Jacquelynn does not sugar coat her tale. 

My name is Jacquelynn Kuhn, and I am an adult survivor of child sexual abuse. 

My abuse began when I was 5 years old. Just like a typical case of sexual abuse, my abuser was someone my family knew and trusted. He was 16 years old, and lived next door to my family. There were a lot of kids in our neighborhood, and we all played together.

My abuser would take me up to the tree house in the yard behind my house and molest me while all of my friends played below us. No one else knew what was happening, and I never told. Abusers are masters of manipulation, and he used many different tactics to keep me silent.

He threatened me. He told me if I told anyone or stopped letting him abuse me, he would bring my older brother or younger sister up to the tree house and do worse things to them.

He made me feel ashamed. He told me if I didn't like what was happening, I would not keep coming outside to play with him and my other friends.

He convinced me that I'd be the one to get in trouble. When I finally got brave and threatened him that I would tell my father and that he would go to jail for the bad things he was doing to me, he laughed and told me that I was doing the same bad things, and I would be the one to go to jail because my father would be angry with me that I hadn't told him earlier.

When you're 5 years old and experiencing something so vile, and heinous, and shameful, it's not easy to tell anyone about it. That's why the work Baltimore Child Abuse Center (BCAC) does is so important.

I've trained with BCAC to give Prevention Workshops. After attending a few and sharing my story, I've seen what a difference prevention education makes. Getting this information in front of parents and educators is crucial for the safety and protection of our children against abusers who relentlessly look for new victims.

I was never taught about my body in school, not at such a young age. And we never talked about our bodies in my family, unless it was to make us feel ashamed so that we didn't do anything "wrong" or "bad" with our bodies.

If I had been given the correct vocabulary-the proper anatomical names for my body parts-and if I had been told over and over again that I am in control of my body and no one should be touching me in a way that makes me feel uncomfortable or confused, I would have had the knowledge in the beginning stages of my abuse to know it was wrong and that it wasn't my fault. And I would have been empowered to tell someone, instead of feeling powerless to tell anyone.

My abuse ended when I was 7 years old, and only because my father was transferred to a new location. I didn't tell my family about my abuse until just recently, after I was well into my 30's and after I went through a very painful divorce from a man who also abused me. And even then, I was still afraid to tell my family about my abuse.

That's how powerful the shame and guilt can be for a victim who doesn't get help through treatment and community support. Without reporting their abuse and receiving acceptance, support, and empowerment from a caring community that surrounds them, victims end up with lives much like mine, where they continue to be abused in different relationships and even abuse themselves.

That's why I designed the butterfly mosaic mural in BCAC's family waiting room. It's there to symbolize the hope for healing in every victim and survivor of child sexual abuse. Butterflies

As a survivor, to be able to see myself in the reflective mirrors of one of those butterflies and know that I am on a path of healing, self-expression, and beauty is a powerful thing.

Many people in the community banded together to work on the mosaic, putting broken pieces of tile that symbolize the broken pieces of my life-and the lives of all sexual abuse victims-together in a way that makes sense and creates a beautiful picture from something that happened that didn't make any sense and was extremely ugly.

Knowing that a community of such caring individuals expressed concern for the healing of victims and survivors in such a tangible, loving way has taught me just how valuable I am.

The epidemic of child sexual abuse in our nation and in this world seems very overwhelming at times, but it's just as Helen Keller once said:  "I am only one, but still I am one. I cannot do everything, but still I can do something; and because I cannot do everything, I will not refuse to do something I can do."

I will continue to promote BCAC and its incredible work so that I can help spread hope to victims and survivors and work to prevent this crime from happening to more children, and I hope others will read this and be inspired to do the same. We each have a voice that can be used to speak out against child sexual abuse to help victims and survivors heal.

 None of us can do everything, but all of us can do something.

 Social Media Lessons and Challenges

BCAC uses its Facebook and Twitter pages as a means to build an online community to raise awareness of the issue of child sexual abuse and the resources it offers at the center.

One of the goals is to make the Facebook page a platform for discussion on the issue and to inspire others to open up and speak their mind.  We post content on our pages to engage our followers and to encourage open conversation.  By engaging our followers we are able to expand our social reach on these networks and further raise awareness to a broader base.

Through our social media efforts we also would like to convert more of our followers into donors.  We have multiple platforms online and directly through Facebook for accepting donations, and are currently working on ways to further encourage our supporters to make charitable donations to BCAC.  As a non-profit, we thrive because of our supporters and ultimately our programs and services are not possible without their support.  Donations can be made online.

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Volunteers Help Keep Nonprofits' Lights On


VolunteersDecember is Shine A Light on Smaller Nonprofits month on Diva Marketing. I hope you're enjoying the stories and perhaps learning about an organization or two that might not have been on your radar. 

Nonprofits depend on many resources from funding sources to kind donors. However, one of the most important is volunteers

  • Our lives are to be used and thus to be lived as fully as possible, and truly it seems that we are never so alive as when we concern ourselves with other people. – Harry Chapin

MSN Business On Main: News On Main highlights an interesting organization, Catchafire, which pairs volunteers with nonprofits in need of their specific talents. Catchafire charges nonprofits an annual fee and is free to volunteers.

As we've seen in many of our Diva Marketing Shine A Light on Smaller Nonprofits, NPOs are incorporating social media as part of their communication strategy. However, there is another way that social media can be utilize .. as part of a volunteer initative. Who better to help pass the word about an NPO's programs and mission but through the people who are passionate about the cause to the extend that they are giving of their time .. its volunteers. 

One of the best examples I've seen is from Taylor's Tale: Project E-Warenss.  All the ways that volunteers, and people who just want to help speard the word, are consolidated in an eBook. By the way, Taylor's Tale was the inspiration for Diva Marketing's Shine A Light on Smaller Nonprofits holiday series. Here's their story told by its founder, Laura King Edwards.

In this time of giving, let's make this a two way street .. something for you and something that will help nonprofits.

 MSN Business On Main/Diva Marketing Nonprofit Tip Contest ~ Win $100!

Share 1 idea on how a nonprofit can incorporate social media + volunteers to expand awareness of the NPO

When it comes to social good marketing Geoff Livingston gets it from the heart. Award winning author, Geogg Livingston_Give To Max Day strategiest, photographer and proud dad Geoff understands the unique needs of nonprofits and is devoting his talents to helping "mindful companies and nonprofits."

Geoff has graciously agreed to be our Guest Judge for this special contest.  Connect with Geoff on his blog, Twitter -@GeofflivingFacebookFlickr,  LinkedIn, Google+.

Rules of MSN The Business on Main/Diva Marketing Social Media Small Business Tips Contest 

1. Post your tip for how to use social media for branding on this Diva Marketing post And on this MSN Business On Main Post. If you don't post on MSN BOM and indicate Diva Marketing you cannot qualify for the $100 prize. 

2. Identify your post on Business On Main with the words Diva Marketing

3. Winner is at the pleasure of Diva Marketing.

4. Contest ends midnight Saturday January 7, 2011.

5. You must be at least 18 years of age

6. A valid eMail address must be included on the "Post a Comment Section" of your Diva Marketing comment. (How will I know where to contact you to send your check?)

That's it .. now it's your turn! Wouldn't $100 extra be nice to help with those holiday bills?

Drum beat please .. winner is .. Greer. Congrats!

" Give thanks! Thank your volunteers, donors, staff members, other organizations, etc. Non-profits can't do it alone and thanking people in a public way, such as through social media, is a huge compliment to those who have donated their time, money and energy to your cause."

Here's what are uber cool guest judge, Geoff Livingston had to say about why he chose Greer's tip.

OK, so here it is, I am going with Greer's comment. Here's why: 

  • "Thanking volunteers is a critical act of recognition that fosters long term health in a nonprofit. Peer recognition is pretty much the only thing these people get for thanks in exchange for providing time and expertise.  Social media is the ideal way to do this in a very public way.  Consider that these people are a 501(c)3's lifeblood, providing critical human resources for cash strapped organizations.  
  • But it goes further. Volunteers do more than provide bandwidth, they also serve as word of mouth ambassadors and their households donate twice as much as the average  Americans. Social recognition allows them to wear their honors publicly (similar to a badge) by retweeting, Likes, +1s and reshares creating more word of mouth, more good will and more donation."  

Diva Marketing is part of an online influencer network for MNS Business on Main. I receive incentives to share my views on a monthly basis. All opinions are 100% mine.

Social Media's Little Miracles Are Changing Business



While I bake one last batch of cookies and put the finishing touches on the cheesecake, I invite you to enjoy this "classic Diva Marketing post."
Variations of this post have become a holiday tradition on Diva Marketing beginning in 2007.  I believe ..

This Xmas morning after the presents are opened, while the goose is roasting (does anyone really make a goose?) and the sugar surge has just begun .. settle back and enjoy a holiday story of a time long ago. It's about a magical shoppe where there was ..

  • "No high pressuring and forcing the customer to take something he doesn't want. We'll be known as the helpful store. The friendly store. The store with a heart. The store that places public service ahead of profit. The plan sounds idiotic and impossible...consequently, we'll make more profit than ever before."

Miracle on 34th streetNo, it's not a new social media customer service strategy. It was an innovative sales program launched in 1947 by Macy's Department Store. In this Miracle On 34th Street Mr. Macy took chance on a different way to conduct business. Customers would not be coerced into buying what they did not want and if another store had a better, less expensive product Macy's would send them there. 

If we listen closely we learn that to succeed in 2010 or 2011 or 2025 or .. or .. or .. is dependent on what we've always known. It's not all about the brand .. it is all about our customer. As with so many lessons, we seem to keep relearning this one.

Fast forward 64 years. The insights from our customers come wrapped in many ways. From customer interactions to traditional research to digital platforms with funny names like blogs, Twitter, Facebook, Foursquare, Google+, LinkedIn and Flickr. 

However, with social media, when we pull off the pretty red bows, we find that the impact reaches far beyond marketing, customer service or sales. This time the entire enterprise is in the game along with our customers. It's a world where to succeed we have to go beyond a one-off sale to creating opportunities for all involved (enterprise & customer) to create the brand experience .. together.

In the world of conversational marketing there is no room for high-pressure sales techniques. Adding a relationship focused social media strategy to your master marketing plan can be a powerful initiative which demonstrates that you place your customers' needs above a one-off sale.

The digital relationships that the people (not departments) who are the heart of your brand can set off a chain reaction.

  • Continuous listening -> leads to continuous learning -> which leads to understanding -> which leads to trust -> which leads to loyalty -> which leads to the cash register bells ringing. And every time a cash register bell rings a marketer gets a bonus or gets to keep her job (!).. oops wrong film. Sorry.

Corner grocery store digital relationships that are build not only with you and your customers, but among your customers, could never have been imagined when Kris Kringle entered Macy's in 1947. However, even as we approach 2012, for many organizations open conversations still seem like a Miracle on (insert organization name here) or like the ghost of Xmas future (oops wrong movie again. Sorry.)

The plan sounds idiotic and impossible... consequently, we'll make more profit than ever before.

As we begin 2012, technology developments spin even faster taking digital business into areas that were impossible in '47 or '57 or even '2011.

Imagine a digital destination that holds current inventory and pricing, allows for on-line financing and results in better, faster cheaper processing.

Imagine a digital destination that allows for product customization the way you want it.

Imagine a digital destination where you can start a conversation with a real person about what matters to you regarding a product or service.

Imagine a digital destination where you can talk to a real person who doesn't respond with a scripted answer.

Imagine a digital destination where you can actually help change the direction of a product or service before it's even launched.

Imagine a digital destination where you can include your review of the product, service or customer care that influences your friends' buying decisions.

Imagine a digital destination where you can chat with people about their experiences and learn from each other .. in real time during your shopping experience. The result is smarter purchases.

Imagine multiple digital destinations (screens) that are interwoven where you can accomplish all of these crazy ideas whether you are at your local coffee shop, home, office or at the beach. 

Imagine an organization that works in partnership with its customers and employees to create a brand experience that is relevant, innovative and imaginative. 

Imagine an organization that cares not simply about for for its customers. 

The plan sounds idiotic and impossible...consequently, we'll make more profit than ever before.

I believe in the kindness from social media .. 

It's interesting to compare a 1940's film, where finding solutions to customers' problems was perceived as unique, to 2011 where finding solutions to customers' problems is considered ingenious. 

The techniques may have changed. New buzz words may be added to the mix. Bells and whistles may be a little louder. However, after all is said and done, the premise remains the same:



-Add value

-Do what it takes to go the extra mile to delight your customer

I believe .. in the little miracles from social media that are changing how we conduct business .. leading to a time when people matter.

The plan sounds idiotic and impossible...consequently, we'll make more profit than ever before.

Toby max santa hats And with that Max and I wish you a year of little miracles and joy .. and all things wonderful .. and all that jazz!

Stories from Smaller Nonprofits: National Coalition for a Civil Right to Counsel


StarsAt this holiday season we are encouraged to look beyond face value to the heart of the people who may touch our lives .. directly or indirectly. "Looks" of nonprofits may also be deceiving at first glance.

For the first time we are opening Diva Marketing's Holiday For Small Nonprofits Series to a couple of special programs offered by larger nonprofits. These initiatives often have unique budgets and dedicated staff .. much the same as smaller nonprofits. 

John Pollock _Public Justice CenterThis story is told by John Pollock who manages this unique program. As Jennifer Pelton, Director of Development, proudly told me, "John brings strong leadership -- and helpful tools -- to the National Coalition for a Civil Right to Counsel (NCCRC.)"

John Pollock - This Coalition seeks to address a severe justice gap in this country. People who can afford private counsel will hire a lawyer when something critically important to them – such as their home or the custody of their children – is at stake. Too many people do not have that choice. In what is a surprise to many, the right to a lawyer (in civil cases) is not guaranteed. 

Private counsel is unaffordable and civil legal services (or other “free”) counsel meets only 20 percent of the need. Further compounding the problem, all too often,indigent litigants  face an opponent who does have a lawyer. This justice gap especially hurts families of color, families headed by women, children and the elderly.

In 2004, attorneys and advocates from around the nation created the NCCRC to expand recognition and implementation of a right to counsel in civil cases. The Coalition is led by the Public Justice Center, a legal advocacy organization based in Maryland. As the coordinator, I oversee services to coalition participants by providing advice, information, testimony and other support. I also managed a vast amount of information through a newly created wiki and bibliography.

Judge Annette Marie Rizzo talks about civil rights to counsel in foreclosure cases. 

One of the major problems faced by the Coalition was its lack of an easy way to share its massive research and case-related resources with all 200+ participants in an organized fashion, particularly given the wide levels of familiarity with technology within the Coalition.

Additionally, because of the lack of organization and the fact that few knew the full extent of documents in existence, key resources would go unutilized and reinvention of the wheel (with respect to repeating existing research) was not uncommon.

Social Media Lessons and Challenges

The Coalition chose a product called PBWorks which was obtained at a very steep discount thanks to the generosity of the PBWorks company. I established the wiki and stored the documents in an organized system, then used web-conferencing software to train coalition participants on how to access and navigate the wiki.

In addition to ensuring that Coalition participants could remain aware of all of the Coalition's resources, the wiki  has solved other problems as well.  In the past, when documents to be shared were emailed, Coalition participants that joined the Coalition later on would not have access to such documents without combing through the email archives.  

Now, both new and old participants need only visit the wiki to see a complete picture of the Coalition's resources.  Also, the wiki provides a weekly summary to all Coalition participants about all documents on the wiki that have changed, thus allowing them to know if Coalition staff upload newer versions of memos, case briefs, or other important documents.  Finally, the wiki provides one centralized location for the entire memory store of the Coalition.  For all of these reasons, the wiki has empowered advocates in the various states to benefit from the collective wisdom and work of the Coalition.

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Stories from Smaller Nonprofits: Testicular Cancer Society


StarsWelcome to Diva Marketing's Holiday For Small Nonprofits Series. Seems we have a tradition going on. This is the third year that Diva Marketing has given the virtual stage to smaller nonprofits to tell their story .. their way. It's our way of giving back by honoring the people and the organizations who make a difference in the lives of so many others.

It is my special wish, through your kindness in passing along the posts to your networks, together we can give the present of increased awareness, a new volunteer and a extra donation or two. 

Throughout December you'll be meeting some amazing people and NPOs. 

The Testicular Cancer Society Story

Mike Craycraft Testicular Cancer SocietyStory told by Mike Craycraft who is a survivor and founder of the Testicular Cancer Society. He also has helped treat hospitalized patients for over 16 years as a clinical pharmacist.

The Testicular Cancer Society is a 501(c)3 non-profit organization to raise awareness about the most common form of cancer in men ages 15-35. We are dedicated to increasing awareness and education about testicular cancer and providing support to fighters, survivors and caregivers.

A little over five years ago I received a membership into a group that I never asked to join but I would now never trade for anything in the world. I was given a membership into the world of young adult cancer. Being young and feeling completely healthy, minus a small lump on my left testicle, I was diagnosed with testicular cancer.

I had spent the previous 7 months knowing that I had a lump, but not going to the doctor or telling a soul about it. Instead, I made peace with the fact that I was going to die young from cancer and went about enjoying what little time I “thought” I had left.

As a healthcare professional and now a cancer survivor, I felt I had the unique ability to help make the world of testicular cancer and young cancer in general a better place than it was when I joined it. I wanted to make sure that other guys didn’t make the same mistakes I did when I was diagnosed and delay going to the doctor.

During my ordeal, I also realized there weren’t many resources out there about testicular cancer and it took a long time to find the resources that were available. From the moment you tell your doctor about a lump, to having surgery and then facing decisions about further treatments it can be just a few days, so I wanted to make sure other guys had those resources quickly. Walk to remember Testicular Cancer Society

  • With the Testicular Cancer Society we focus on being the hub of a wheel that brings all the spokes together.

On our web site young men have access to a lot more than just information about the disease. We point them in the right directions to find one-on-one support, survivor forums, information on fertility issues,
tools for fundraising as well as their individual treatment options and access to expert physicians in the field.

Social Media

Early detection is key. With early detection, testicular cancer survival rates are close to 100%. Our message needs to reach young men all across the country so we use social media because of its reach and cost effectiveness.

However, our challenge remains getting the people we reach to become engaged in our cause. While our followers might be listening to the message they aren’t active in promoting it. Even when we do get social interactions we find that many times it is the same handful of people interacting and our message is not expanding past this small group.

Not just expanding the reach of our message, but making those reached engage is going to be our challenge in the upcoming year.

TCS needs your help to set a Guinness World Record™  ..  collecting the largest donation of sports Ball Call For Kidsballs in 24-hours! Decemeber 9th at 5p - December 10 5p, 2011. The balls will be given to the Marines Toys For Tots. Details are on the TCS site.

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