34 Hot Tips on Increasing Facebook Followers (or Likes) From AMA Boot Camp Marketers
02/21/2011
In 2004, the American Marketing Association asked to develop a workshop on blogs. Blogs: Marketing Beyond The Website, was an amazing experience. We took that Hot Topic program to 6 major markets in 10-months. Along the way, I developed a passion for helping people understand that 1st blogs, and now social media, is a credible and critical part of a marketing strategy.
Seven years later, I'm still facilitating training for AMA, as well as, other organizations and companies. I believe even more strongly that social media helps develop & nurture stronger real relationships between customers/prospects/other stakeholders and the people within the organization.
If you develop for the the long-term, you gain insights that can be used to increase bottom-line profits.
Along the way, I've conducted workshops for hundreds of people all over the country. Very nice people. Very smart marketers. Recently, I had the pleasure of working with the AMA Las Vegas Chapter to present a 1.5 day intensive boot camp on using social media in a business-to-business environment.
Something special happened during our time together. We created a "social media" experience offline. People shared experiences (personal and business) and in doing so we learned from and with each other. We tackled many issues including -- How to increase your Facebook following. The participants generously agreed to share the results of our brainstorming.
34 Tips On How To Increase Your Facebook Following
Create Awareness .. they won't come unless you tell them
1. Include in email newsletters. Write a special introduction article. Include links on all eZines.
2. Add to all employees' eMail signatures
3. Add to all employees' business cards
4. Add to website in 2 locations. Above the "fold" with bold icons and on the footer which runs across the entire site.
5. Send eMails to people not part of eMail data base.
6. Add the URL to All traditional collatoral materials
7. Add the ULR all advertisements
8. If you run broadcast ads mention the url .. don't just say,"Like us on Facebook."
9. Use other social networks to send people to your Facebook page. Use Twitter to direct to an expanded conversation.
10. Install Facebook "like" box on your website and/or blog.
11. Add link to your LinkedIn page
12. Use your unique Facebook URL. Note: you need 25 "likes"
13. Add a "like" button to your blog posts
Content Matters .. make sure it is more selfless than selfish
Sidebar: Thanks to WIlliam Crozen for the term selfless content.
14. Create "selfless" or "what's in it for me" content. Information about the brand and company take 2nd place.
15. Develop unique "platform appropriate" content.
16. Foster partnerships among clients and thought leaders
17. Invite your community to join in an extended discussion.
18. Reach out to indivduals you know who would be interested in specific conversations.
19. "Talk" to people don't "message me"
20. Include "Facebook only" content that is not Tweeted or on other of your digital properties
21. Include videos and photos
22. Explore contests or give aways.
23. Step out from behind the logo and talk people-to-people
24. Support a nonprofit
Think Outside The Box .. if you position this as a way to build your learnings it's easier to take a risk or two.
25. Add a "buck slip" with invoices if paper or a link if eMail
26. At your next conference bring a laptop and show the site
27. Explore using QR codes
28. Create a landing page
29. Analyze metrics
30. Consider running targeted Facebook ads
31. Actively participate in Facebook discussions e.g., comment, like .. friends make friends
32. Don't forget to participate on your own page!
33. Add a tab to collect opt-in eMail addresses
34. Include the url in the bottom right corner of every slide that you develop for presentations and speeches
Toss of a pink boa to the awesome AMA Las Vegas B2B Social Media Chapter and workshop participants
@forestersusdiv @nathan_casper @pinkjeeptours @naescorp @profcharlotte @noblestudios @lindsayalford @inthezone23 @skyhighmktg @AMALV
Alan Fox, Independent Order of Forester . Nathan Casper, Shift4 Corporation . Lindsay Alford, Noble Studios . Charlotte Allen, SFASU . Kathyrn Loos & Michael Markvosky, Haws Corporation . Erin Reed, Crowe Hortwath . Brittany Smith, Pink Jeeps . Sara Ure, Jimmy Buffett's Margaritaville . William Crozen, ModernLV . Josh Kozinski, Sky High Marketing
What are your hot tips on how to increase your Facebook following. Please drop your insights in the comment box below .. lets grow this list and continuing the learning.
Toss of a pink boa to Lya Sorano forthe edit help.
