34 Hot Tips on Increasing Facebook Followers (or Likes) From AMA Boot Camp Marketers

02/21/2011


AMA Social Media B2B BootCamp image In 2004, the American Marketing Association asked to develop a workshop on blogs. Blogs: Marketing Beyond The Website, was an amazing experience. We took that Hot Topic program to 6 major markets in 10-months. Along the way, I developed a passion for helping people understand that 1st blogs, and now social media, is a credible and critical part of a marketing strategy.

Seven years later, I'm still facilitating training for AMA, as well as, other organizations and companies. I believe even more strongly that social media helps develop & nurture stronger real relationships between customers/prospects/other stakeholders and the people within the organization.

If you develop for the the long-term, you gain insights that can be used to increase bottom-line profits.

Along the way, I've conducted workshops for hundreds of people all over the country. Very nice people. Very smart marketers. Recently, I had the pleasure of working with the AMA Las Vegas Chapter to present a 1.5 day intensive boot camp on using social media in a business-to-business environment. 

Something special happened during our time together. We created a "social media" experience offline. People shared experiences (personal and business) and in doing so we learned from and with each other. We tackled many issues including -- How to increase your Facebook following. The participants generously agreed to share the results of our brainstorming. 

34 Tips On How To Increase Your Facebook Following

Create Awareness .. they won't come unless you tell them

1. Include in email newsletters. Write a special introduction article. Include links on all eZines. 

2. Add to all employees' eMail signatures

3. Add to all employees' business cards

4. Add to website in 2 locations. Above the "fold" with bold icons and on the footer which runs across the entire site.

5. Send eMails to people not part of eMail data base.

6. Add the URL to All traditional collatoral materials

7. Add the ULR all advertisements

8. If you run broadcast ads mention the url .. don't just say,"Like us on Facebook."

9. Use other social networks to send people to your Facebook page. Use Twitter to direct to an expanded conversation.

10. Install Facebook "like" box on your website and/or blog.

11. Add link to your LinkedIn page

12. Use your unique Facebook URL. Note: you need 25 "likes"

13. Add a "like" button to your blog posts

Content Matters .. make sure it is more selfless than selfish 

Sidebar: Thanks to WIlliam Crozen for the term selfless content. 

14. Create "selfless" or "what's in it for me" content. Information about the brand and company take 2nd place.

15. Develop unique "platform appropriate" content. 

16. Foster partnerships among clients and thought leaders 

17. Invite your community to join in an extended discussion.

18. Reach out to indivduals you know who would be interested in specific conversations.

19. "Talk" to people don't "message me"

20. Include "Facebook only" content that is not Tweeted or on other of your digital properties

21. Include videos and photos

22. Explore contests or give aways. 

23. Step out from behind the logo and talk people-to-people

24. Support a nonprofit

Think Outside The Box .. if you position this as a way to build your learnings it's easier to take a risk or two. 

25. Add a "buck slip" with invoices if paper or a link if eMail

26. At your next conference bring a laptop and show the site

27. Explore using QR codes

28. Create a landing page 

29. Analyze metrics

30. Consider running targeted Facebook ads

31. Actively participate in Facebook discussions e.g., comment, like .. friends make friends

32. Don't forget to participate on your own page!

33. Add a tab to collect opt-in eMail addresses

34. Include the url in the bottom right corner of every slide that you develop for presentations and speeches

Toss of a pink boa to the awesome AMA Las Vegas B2B Social Media Chapter and workshop participants Pink boa

@forestersusdiv @nathan_casper @pinkjeeptours @naescorp @profcharlotte @noblestudios @lindsayalford @inthezone23 @skyhighmktg @AMALV

Alan Fox, Independent Order of Forester . Nathan Casper, Shift4 Corporation . Lindsay Alford, Noble Studios . Charlotte Allen, SFASU . Kathyrn Loos & Michael Markvosky, Haws Corporation . Erin Reed, Crowe Hortwath . Brittany Smith, Pink JeepsSara Ure, Jimmy Buffett's Margaritaville . William Crozen, ModernLV . Josh Kozinski, Sky High Marketing

What are your hot tips on how to increase your Facebook following. Please drop your insights in the comment box below .. lets grow this list and continuing the learning. 

Toss of a pink boa to Lya Sorano forthe edit help.

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Comments

This is a great step-by-step guide on increasing a business' FB following. If only Twitter was as easy.

Posted by: MicroSourcing on Feb 22, 2011 4:23:15 AM

Thanx @mircosourcing - I only wish Facebook were that easy .. lol! By the way, sure would be nice to call you by your name vs. your logo .. just a thought.

Posted by: Toby Bloomberg on Feb 22, 2011 8:34:31 AM

Half of this will fail. A newsletter for people 90% will be deleted. Without reading. Data mining is not a fair thing to do. On the other hand, if a Web site promoting the goal, then do not go to Facebook to read, but a normal Web page. Otherwise, the online advertising is a lot of ways, this book shows more.
http://www.konyv-konyvek.hu/book_images/31a/319012931a.jpg

Posted by: P4p3rDr4g0n on Feb 23, 2011 2:14:58 AM

P4p3rDr4g0n - based on your name I'm not sure if you are a real person or a spam; however, positive discourse is welcome on Diva Marketing, so your comment stays.

Posted by: Toby Bloomberg on Feb 23, 2011 9:49:53 AM

Micro Sourcing, try using twitter as a way to direct followers to your other web content or web content you find interesting and want to share. Your followers will appreciate it and you will begin to position yourself as a thought leader and become valuable to them. Along the way you may find another use for your twitter account but I have found this to be a great way to get started.

Posted by: Andrea Bronk on Feb 23, 2011 10:05:56 AM

I love this post. Most people forget all the basic steps. They over think and never see results. This lays it out so anyone can follow it.

Posted by: Alexander Welz on Feb 23, 2011 3:41:21 PM

I loved what you have done here. The design is elegant, your stuff classy. Yet, you have got an edginess to what you're offering here. Ill definitely come back for more if you keep this up.

Posted by: Virtual office assistant on Mar 18, 2011 1:20:04 AM

Usually what i do on Facebook is to share some interesting information frequently. I also have to join some groups and ask them to visit my page.
Thanks for sharing your strategies i love to follow it.

Posted by: Sam on Sep 18, 2011 10:00:57 PM

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