Diva Marketing Blog Acquired .. Almost! Part II
02/07/2011
To sell Diva Marketing Or not to sell Diva Marketing. The bling was shiny. The opportunities were exciting. I thought it might be the right time to go in a new direction.
While the bling might have been shiny the opening offer was quite a bit lower than I'd imagined. Of course one always thinks their bebe is the most beautiful and worth the Hope Diamond or at least a closet filled with Jimmy Choos. By the way, did you know that Jimmy Choo oganized a Foursquare scavenger hunt in London last year? But I digress.
Valuating Diva Marketing was a challenge for me. How much is a blog worth? For The X Man traffic was the most important element. Unlike traditional publishers who place a premium on your network, The X Man never asked about RSS subscriptions or my network reach.
I countered his offer. He came back with some more bling. Not as much as I would have liked but more interesting. After many eMails and behind the scenes work I thought we were at the end of the yellow brick blogosphere road and the doors of the Emerald City were close to opening.
The doors didn't open. The deal didn't go through. That's okay. When I ask why, they chose not to go forward The X Man sent this eMail.
A little confusing considering the opening, but ...
Lessons Learned: If you want to sell your blog host on your own site.
Lessons learned: For most deals,traffic counts as a prime means of valuation.
Secret Sauce For Traffic. Everyone who's been in this business for more than 30 seconds knows the secret sauce for traffic is a function of the number of times you posts. Throw in a little SEO and you've got N-U-M-B-E-R-S. If your goal is to sell your blog that may be enough. However, if your goal is to build relationships, establish credibility, service your customers, traffic may not be your silver bullet.
As for The X Man. I gave him some advice on how make his tweets more effective .. add links. Perhaps he's now counting his Twitter Followers.
As for Diva Marketing. Perhaps a partnership with a brand that wants to reach a targeted community might be a better fit. Open to possibilities. Who knows where the yellow brick road of the blogosphere will lead?
At the end of the day it sure was nice to be wanted. A toss of a pink boa to Diva Marketing!
