Friday Fun: Marketing Irreverence
01/21/2011
Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly.
Recently, Fard Johmar, Path of the Blue Eye, told me he liked the sometimes quirkiness of Diva Marketing and the dash of irreverence and fun -- especially on Fridays. Since life is too serious these days .. Friday Fun is back .. at least more often than not.
For today's Friday Fun, let's take a look as some slightly different, slightly off the wall marketing, customer loyalty (sort of..maybe..we'll see) campaigns and an in your face ad site.
Do the airline over-booked bump! Cha Cha Cha. Delta Airlines, my home town airline, has a new approach towards appeasing customers if their flight has been over booked. No more first to run up to the gate agent with a bag full of Dunkies or Krispy Kremes donuts wins.
Nope, when passengers electronically check in they can join an auction. People indicate how much money they'd be willing to accept to change flights. Delta, of course, will choose the lowest bidder. Question: what's the value of a "free"airline ticket and more time spent at the airport? By the way, don't bother searching details on delta.com .. no where to be found. WSJ
Your ad will change the world .. not! It's rare to find an ad copywriter who isn't in love with his own words. Rarer to find a creative director who doesn't totally believe her concept will win the next Addy, create world peace and get Jimmy Choo to name a shoe after her.
Things Real People Don't Say About Advertising is a cool site that looks at the ad game with humor and reminds us not to take it too seriously. Here's my fav! Toss of a pink diva boa to BL Ochman for link to the site.
Here I come .. ready or not! Winter + Films + Boots = Fun & Games! Seems to me that as we "mature" we often loose the sense of play. Perhaps that's why marketers turn to fun & games as a means to differentiate. The scavenger hunt, a game that is centuries old, is a favorite to morph into a experience brand campaign.
The lastest scavenger hunt is sponsored by Sorel, a company known for its beautiful boots that "take care of you." I rather like that tag line.
The 2011 spin that Sorel created includes a virtual scavenger hunt through augment reality. It's complete with the social and tech stuff like QR codes and Facebook .. of course. The coolest part is the venue .. the Sundance Film Festival. Players will look for the logo bears all over the city. Maybe a photo of Robert Redford will earn extra points!
For Sundance fans .. here's an app for you!
Sidebar: Why oh why don't brands include their cool social media campaigns on their websites? Home page presence above the fold would be a very good thing.
