Social Media Is Not A Rockette Dance Routine
11/25/2010
Thanksgiving begins the time of year that is wrapped in tradition. In a world that seems to spin too fast even small consistencies can bring a warm comfort.
For me Thanksgiving morning = the Macy's Day Parade. Did you know the parade was started in 1924. Now that's a tradition! This morning while watching the amazing Rockettes perform their holiday dance routine I marveled at their precision. Each dancer was in perfect sync with every other women in line. It was magical.
Then an ah ha moment. Social media is Not like a Rockette dance routine. Social media is quite the opposite of the identical movements that made the Rockettes famous.
Social media is like Glee where each person is encouraged to perform to reflect her or his unique style. Of sure, the overall goals of the Glee Club are always at the center. How that goal is achieved is a very different approach from the Rockettes.
In the world of social media for business, the brand promise and value must be consistent across platforms and with all of your employees who provide content. However, the power and value, yes value (!), is found in the unique voices and ideas of your people.
Although are differences in both styles, the Rockettes and Glee, both reinforce a similar concept that forms the foundation of a social media initiative .. passion. And if that passion helps create joy for your customers .. now that is a tradition worth keeping.
Max and I thank you for your kindness and wish you a Thanksgiving filled with joy.
