Social Media Cupcake Thoughts
04/20/2010
On my happy birthday to me day, thoughts turned to cupcakes. Little tastes of wonderful sweets that do not overwhelm .. but with big flavor. They can be made from decadent chocolate or veggies like carrot or zucchini. Cupcakes are limited only by your imagination. When I was a little girl my mom use to bake the most fun cupcakes frosted in a rainbow of colors and decorated with sprinkles and candy.
I thought a "cupcake" post of several 'tastes' of ideas, instead of just one, might be a fun way to celebrate with you. Read what resonances with you. As with social media .. it's always your choice!
The Social Enterprise - Social media's impact is not confined to the department that initiated the tactic or program. Consumer generated media may find its way into every area/department that touches the customer experience.
Questions: Are communication systems in place to ensure information is captured and received by the ''right' people?' Is there a feedback process in place to ensure people know you are listening and are responsive?
Authentic Brand Stewardship - Social media brings interesting challenges to marketers who are responsible for keeping the brand safe. Together brand managers and customers are co-creating the brand and the brand experience.
Questions: How do you define brand stewardship in the age of social media? How do you ensure a brand's value is maintained, and if you are developing content, still portray your authentic self? How can you share the creation of a brand with your customers .. what does that mean?
New Value Propositionn - In the digital world of bytes you can measure ten thousand nine hundred and fifty six different metrics. However, in additional to traditional web-based analytics, there are new values that are perhaps even more critical to understand and track that pertain to human capital.
Questions: What value do you place on the halo effective that a trusted person brings to your brand with their tweet or blog or status update? What is the value of longevity of a post or review? What is the value that a respected influencer brings to the mix through links and extended community awareness?
