Social Media Vulnerable & Brave
03/29/2010
- Kinda nice but scary and dangerous dealing with the truth. - To SIr With Love
Customer feedback is built
into the DNA of marketing. Although raw opinions in the public world of the Internet can be
unnerving, as marketers we're use to customers evaluating the brands we
work
on and even the service we provide.
Everyone has an opinion and in our online world millions of people are not shy sharing theirs. Even ten year old Perry Chen reviews films on his site Perry Previews. Click a link or two and you're in the midst of a universe of zillions of ways to review and rate products, services, books and even non profit organizations.
Blogs and social networks also provide avenues to voice personal opinions. These ideas live in an odd, online, glass house world. Social media unleashed another type of evaluation that many never bargained for .. peer-to-peer judgment.
Often when people talk about social media two words are bounced about: transparency and authenticity. Here are two more words to add to the mix: vulnerable and brave.
When you step into the social media world and express your opinions you are vulnerable to the challenges of your colleagues and foes. However, at the same time the courage to take that risk is too often rarely acknowledged. Toss of a pink boa to those who are creating thoughtful and thought provoking content that encourages us to reach a little further and learn a little more.
