Social Media - Learning From Each Other
03/03/2010
A thank you post to the great people who generously participated and gave of themselves to create a "real time social networking" environment last week at the American Marketing Association Social Media
Bootcamp in San Antonio. Our day and a half together ended as, it began, with people learning from each other. With their permission, here are some of the take aways and lessons learned from our concluding exercise.
When building a social media strategy
Focus on achievable outcomes and goals
Consider the pros and cons of various social media platforms
Have a basic understanding of your audience and how they want to receive information
Determine the definition and structure of the plan
Define and refine expected outcomes
Fit audience to appropriate channels
Value of listening
Balance between professional image and more conversational content in social media
WOM
Be aware of and utilize the "funnel" effect of word of mouth
Make it easy for customers to promote events .. talk about you and your brand
Display outcomes of your customers' suggestions in social media
Building an internal case for social media
Include cases and testimonials
Ability to prove ROI to management
When considering an outside agency
Looking for quality websites
Active in social media
Thoughtful strategies
Consider longevity of media outlets
Toss of a pink boa to the AMA San Antonio Chapter for rolling out the red carpet for our workshop .. especially prez Casidhe Meriwether and Sheila Dunn who handled on site logistics. Watch for some exciting social media initiatives from:
Liberty Mutual, Security Service Federal Credit Union, North Lake College, Association of Certified Fraud Examiners, San Jacinto College, Texas Weddings LTD, Esparza Advertising, Center for Medical Humaniites & Ethics, Eye Care Centers of America, CPS Energy, Medical Present Value, Design Strategies, HNTB, Valero Federal Credit Union, Twist Education, Kovel/Fuller, Scout Communications, Syngenta
What's a marketing event without a few photos? Thank you Casidhe!
