Friday Fun: Top 10 Reasons Why Transparency In Social Media Is Over Rated


Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly.

In the social media world things and people should be as they seem. However, as often as that is true it is not. Business issues add complexity and shades of gray to what and how information, and often conversations, are presented.

The concept of transparency in the business social web continues to be an illusive idea - especially when it comes to social media content ownership. The debate on full disclosure versus or "degrees of transparency" as my friend John Cass termed, in the cross posts we wrote together on social media transparency, is a hot topic. (Insights from over 30 people active in social media. John's transparency post; Diva Marketing transparency post.)

Beth Harte offers an interesting 3-dimension model on how businesses approach transparency: Opaque, Translucent, Transparency. I rather like the idea of "translucent."

Although this is an important issue, Girlfriend, sometimes the social world takes itself way too seriously.. so today's Friday Fun is dedicated to ..

Top 10 Reason Why Transparency In Social Media Is Over Rated

With apologies to David Letterman .. 

Top1010. You've built your social media model after your favorite holiday .. Halloween because wearing masks are so much fun.

9. Your agency needs a way to train their interns on social media .. your account would be perfect.

8. You don't have many friends in the 'real world' why would people friend you in the social media world?

7. You want a presence in the social web but no one in your entire organization has the time to write a 140 character post so a ghost writer is the perfect solution.

6. Your call center reps never use their real names - why should social media be any different?

5. Your agency ghost writes all your CEO's speeches - why should social media be any different?

4. Individual accountability is not part of your business model.

3. Your customers don't want to get to know the people in your organization they want information so who cares who creates content?

2. When it's all said and done it's not the people in the enterprise who are important but the Enterprise that matters. 

1. Your organization is afraid of creating social media "rock stars."


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Goood post.. you have described correct reason about transparency in social media...
Thanks for sharing

Posted by: Houses For Rent on Feb 14, 2010 12:01:13 AM

definitely over rated... lol

Posted by: rent to own homes on Dec 30, 2010 4:27:31 PM

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