Halloween Fun With Augumented Reality
10/19/2009
Augmented Reality. Even the name sounds scary and a bit creepy. Seems it's the latest shiny object to hit the social media world.
From a non tech perspective, augmented reality adds a 3-D touch to websites, blogs and mobile. David Berkowitz says, "Augmented reality provides a layer of digital content over real-world experiences." Marshall Kilpatrick says that Yelp was the first iPhone app to add augmented reality. John Mayer, singer-songwriter says it's a "digital hologram" and he's incorporated the technology into his video for Heart Break Warfare.
Meijer, a retail store that opened its doors in 1934 in the Greenville, MI is certainly keeping up with the times. Their step into augmented reality is a quirky and fun Halloween experience. With your computer and a webcam you can be transformed into a scary Halloween mask that complete with sound effects. The sort of social aspects comes into play with the ability to send to your pals in Facebook, eMail or a tweet where they can comment on how cool or dorky you might appear.
Meijer is a client of BBF BL Ochman who offered to send a free webcam (via Meijer) to the first 12 people who raise their virtual hand and drop a comment that you want one. That's BL in the photo ..wonder what Benny Bix thought of the gorrila noises.
From an interactive marketing perspective it seems like a fun campaign but I'm wondering where the integration is from the website to the Halloween page and from the Halloween page to the website. Can't seem to find the link.
