Monday Morn Musings - Video

07/13/2009

The Brothers of Maxwell - a Canadian music duo - take their customer gripe with United Airlines beyond dissatisfaction into vestiges of folk music. At least to me. Video becomes folk commentary.

United Breaks Guitars reminds me of Charlie on the MTA.

Words are powerful. Even more when they're put to music. Even more when video is added. Even more powerful with the the ease of internet pass along. A customer service gripe becomes a "cause." Think about it ..

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Comments

I love your blog... just found it! As a former video junkie, now small business owner looking for ways to get the word out about my business, it's amazing to see the power of the internet and video. I've built a small business and used testimonials and personal videos to bring more attention to my product. I download it on my website, youtube, facebook, adwido, etc., etc. These types of videos you've posted here will get people talking... whether good or bad, they will talk about United!!!

Posted by: Lisa Thorn on Jul 13, 2009 10:44:57 AM

@lisa - thanks for your kind words. Agree. videos can sure get people talking and if you're very lucky add a viral component. From a brand perspective what are your thoughts of "doesn't matter what you say about me as long as you spell my name right?"

Posted by: Toby on Jul 13, 2009 4:28:55 PM

Toby, thanks for the post. Videos can have huge effects on how people think of a brand. Since this video has already gone viral, I think United has a perfect opportunity to respond via the same avenue and try to apologize and make up for whole guitar mess. Since the original video has taken off, they would already have a huge base of viewers. This could be their chance to change what people are saying about United from a negative to a positive.

Posted by: Elizabeth on Jul 15, 2009 3:10:09 PM

@elizabeth - your comment sent me off to see where this story went.
@dancarroll http://tinyurl.com/l2qf5c has become the newest social media rock star

united airlines apologized on twitter http://tinyurl.com/rasrxs.

per dan's request that the any compensation be donated to a charity of the airline's choice, $3k was donated to Thelonius Monk Institute of Jazz for music education of kids.

dan's video statement -
http://tinyurl.com/klt66v

Posted by: Toby on Jul 15, 2009 3:43:46 PM

OMG! I haven't heard Charlie in years! OK, I know that's not the point of the post, but how fun to hear an old Boston anthem. In the old days a wedding was seldom complete without this song! And why the did we ever change the name of Scolley Square?

Posted by: Polli on Jul 15, 2009 9:56:13 PM

@polli - scolley square became gentrified when it was renamed government center and they closed the burlesque houses. lol!

Posted by: Toby on Jul 15, 2009 10:01:21 PM

Thanks for posting the follow up, Toby! In your opinion, do you think the method of response from United was adequate? I'm interested in hearing what you would have done differently.

Posted by: Elizabeth on Jul 16, 2009 3:52:40 PM

Since the original video has taken off, they would already have a huge base of viewers. This could be their chance to change what people are saying about United from a negative to a positive

Posted by: runescape gold on Jul 16, 2009 11:01:42 PM

it's amazing to see the power of the internet and video. I've built a small business and used testimonials and personal videos to bring more attention to my product. I download it on my website, youtube,

Posted by: rs gold on Jul 16, 2009 11:02:44 PM

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