Atlanta Women In Social Media Marketing_4

07/03/2009

Atlanta has a lively interactive and traditional marketing community. As Jenn Bonnett's new Startup Chicks has proven there are lots of women launching exciting businesses with a tech focus. BUT I wondered .. Where are the women in Atlanta who use social media as a marketing tool? Sooo .. I'm doing what any social media marketer would do reaching out to my network on blogs, Twitter, Facebook, LinkedIn and offline too. My goal is to create a resource list.

If you meet this criteria please let me know. Using social media as a marketing strategy for your company/brand or helping clients use social media as a marketing strategy. Check out the other Atlanta Women in Social Media Marketing mini interviews.

Jamie LackeyJaime Lackey Pizzeria Venti (Atlanta) @pvatl Pizzeria Venti (Atlanta) Blog

1. What does social media marketing mean to you? - I started social media marketing initiatives with the idea that I could help promote my family’s new restaurant. But once I joined Twitter, I realized how much more there is to social media. For example, we’ve been involved with several charity fundraiser events for local organizations that I discovered through Twitter. In other words, Twitter is helping us to become a better corporate citizen - and the online community connects us with our physical community.

2. My favorite social media tactic is Twitter. At Pizzeria Venti, we have a Facebook page and a blog, but I find Twitter to be more interactive and I really enjoy that.

3. In 140 characters - What is Atlanta's greatest challenge in becoming a social media hub? The stigma of “what I had for breakfast” tweets. Users must experiment to find connections w/value & learn to use social media effectively.

4. 2 sentences about your company. - At Pizzeria Venti, we strive to bring the food and atmosphere of Italy’s trattorias to Atlanta. The food is authentic Italian, and we do our best to create an atmosphere that is casual and family-friendly but that puts customer service in the highest priority.

5. I began offering social media marketing this year, after opening the restaurant in December 2008. We established our Facebook page first and then realized it isn’t very  easy to have a two-way conversation with fans or to reach out to people who are not yet fans, so I looked into Twitter. Because of the 140-character limit, I realized I needed a blog so I could link to details that take more than 140 characters. So we launched our blog in May.


Stephanie beckham Stephanie Beckham BrainJocks @sbeckham

1. What does social media marketing mean to you? - Social Media Marketing is an outreach effort for your personal or company brand. Anyone who views it as only a way to push a product, blog or services will miss out on a huge opportunity to connect and listen.

The key word here is “social”. Social media adopters are very reluctant to being “marketed” to, so it’s kind of ironic that we actually call it marketing. Social Media is a tool that should be integrated as part of an overall marketing effort, not as a single strategy to sell. The key here is to communicate, network and above all, be real.

2. My favorite social media tactic is being social. Seriously! That’s it. Oh, and there are all these great tools that help brands strategically target the people they want to engage. These tools are free, easy to use and extremely effective.

3. In 140 characters - What is Atlanta's greatest challenge in becoming a social media hub? Pushing past our southern stereotype and proving the strength of our interactive community.

4. 2 sentences about your company - BrainJocks is an established Atlanta web technology company that provides web application and product development services grounded in thorough requirements, analysis and strategy consulting. BrainJocks combines their expertise and experience with the latest trends and technologies in web development and online marketing to help power online ideas. I primarily focus on: Sales, conversation and what’s for lunch?

5. I began using all the latest social media tools in 2008. By the way, what’s a twitter?

Lindsay Blankenship 09 Lindsay Blankenship Lindsay Blankenship Razorfish @lcblankenship

1. What does social media marketing mean to you? - Razorfish calls it Social influence Marketing (SIM) in recognition of the increasing role that online social influence plays in brand affinity and purchasing decisions.  Consumers are communicating and sharing opinions more and more online through social networks that shape other’s opinions whether its family, friends or a complete stranger. 

2. My favorite social media tactic is testing pushing promotional snippets out to Twitter and Facebook for my clients with trackable URLs and seeing the compound effect it has on getting the message out and now turning into revenue for clients.

3. In 140 characters - What is Atlanta's greatest challenge in becoming a social media hub? Making sure we showcase our social media work locally and nationally to get social media street “creds” from our peers

4. 2 sentences about your company. - I primarily focus on Search Engine Marketing; however my company (Razorfish) is a full service digital agency and is one of the largest interactive marketing and technology companies in the world.  Razorfish employs more than 2,000 people in 21 offices worldwide and have a world-class client list that includes brands like Carnival Cruise Lines, Kraft, Levi’s, McDonald’s and Starwood Hotels.

5. I began SMM personally in the Myspace days - maybe 5yrs ago.  Razorfish has offered Social Influence Marketing to clients for a few years now.

Sandi solow Sandi Karchmer Solow  I Send Your Email I Send Your Email Blog @sandisolow

1. What does social media marketing mean to you? - I think of social media marketing as a way to have a direct dialogue with your consumers and stakeholders. The channels defined as social media allow for a unique type of interaction that other marketing channels cannot achieve.

2. My favorite social media tactic is email!

3. In 140 characters - What is Atlanta's greatest challenge in becoming a social media hub? Our city needs to find a way to differentiate itself from other major U.S. cities - what's our niche?

4. 2 sentences about your company. I am an independent email marketing consultant for companies of all sizes. Whether the company has an established program or is just getting started, I act as an outside resource for all stages of their email marketing program’s strategy and execution lifecycle.

5. I began offering social media marketing in my blog I like to cover ways for incorporating email into Twitter and Facebook. With clients I am frequently discussing coordinating their email programs with their social media plans.

Atlanta Women In Social Media Marketing

Donna Lynes-Miller GourmetStation
Grayson Daughters WaySouth Media
Lya Sorano Lya Sorano.com
Melissa Galt Today By Design
Jeaneane Sessum allied
Melissa Libby MelissaLibbyPR
Amber Rhea Being Amber Rhea
Jacki Schklar Funny Not Slutty
Laura Nolte Green Theory Interactive
Barbara Giamanco Talent Builders
Sue Rodman Field Trips With Sue
Sherry Heyl oncept Hub, Inc
Nadia Bilchik Nadia Speaks
Jen Gordon A Clever Twist
MIchelle Batten iMediaWorksConnects
Peggy Duncan PeggyDuncan.com
Diane DeSeta White Knight
Carol Flammer mRELEVANCE
JoAnn Hines Packaging Launch
Linda Lindsay Insol
Jamie Lackey Pizzeria Venti (Atlanta)
Stephanie Beckham BrainJocks
Lindsay Blankenship Lindsay Blankenship Razorfish
Sandi Karchmer Solow I Send Your Email
and me! Toby Bloomberg Diva Marketing

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Comments

Loved the article and would love to be included in the list.
I teach online marketing basics for beginners and find social media invaluable in my job as well as the one thing everyone wants to learn how to do right now. While there are many ways to market your business social media is fast, free and viral, making it one of the best if done correctly.

Posted by: Monica McPherrin on Jul 6, 2009 2:54:57 PM

I found this post through Twitter — very interesting! I was recently hired at Atlanta-based Internet software company MemberClicks and am starting up its social media effort. Since this is a new venture for them, it's been a little difficult but I'm excited to see where Twitter and LinkedIn (and other sites, of course) can take the company.

Posted by: Shannon Otto on Jul 6, 2009 3:04:29 PM

I found this post through Google search engine — very interesting! Very well written and contain lots of informative ideas.

Posted by: Dating Resources on Aug 30, 2009 4:00:58 PM

I found this post through Yahoo search engine — very interesting!

Posted by: automotives on Nov 30, 2009 4:52:02 AM

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