Atlanta Women In Social Media Marketing_2

06/02/2009

Part 2 of Where Are the Atlanta Women in Social Media Marketing?
Part 1

For me, the secret sauce of social media marketing is in how the tech tools with odd sounding names like blogs and wikis and Twitter can build and nurture old fashion corner grocer store relationships. While my travels in social media extended my network across the States and several oceans a few weeks ago I realized I knew few women in social media marketing in my own home town - Atlanta.

To borrow a phrase from my friends at BlogHer I wondered, "Where are the Atlanta women working in social media marketing?" I'm on the search find the talented Hot'lanta social media divas and in doing so create a resource list that will shine a light on them.

Criteria: using social media as a marketing strategy for your business ventures or helping clients use social media as a marketing strategy. Look for the Atlanta Women in Social Media Marketing posts over the next couple of weeks.

Atlanta Women In Social Media Marketing

Jacki Schklar Jacki Schklar Funny Not Slutty @JackiSchklar

1. What does social media marketing mean to you? - It means having a forum to become friends with comedy producers in the UK and Tel Aviv and working together with them remotely. It means introducing a talented Australian artist to new fans in the US.

2. My favorite social media tactic is bonding with humor.

3. In 140 characters what is Atlanta's greatest challenge in becoming a social media hub?- I think of a social media hub in terms of industry or interest, not geographical location. I get emails from people who think I’m in NYC or LA on a regular basis because of my affiliation with those cities.

4. 2 sentences about your company. – Funny not Slutty features comedy for women created by female producers, writers, humorists and comedians. Our content may be a little smarter and a little deeper than your average web humor (sometimes).  Focus is on B2B and B2C.

5. Began in social media marketing - With the promotion of my animation project, How to Live and Eat like a Southern Jewish Princess, in 2008. I had previous interactive and journalism experience so it was an easy transition.

Laura nolte Laura Nolte Green Theory Interactive @Laura_nolte

1. What does social media marketing mean to you? -Social Media marketing is a very accessible and cost effective way to learn about and engage my client’s customers and prospects. This medium is unmatched in terms of the breadth and depth of targeting that it offers.

2. My favorite social media tactic is contributing to the content and community in highly specialized LinkedIn groups to generate B2B leads. This is particularly effective when targeting C-level executives.

3. In 140 characters - What is Atlanta's greatest challenge in becoming a social media hub? As a city with a big media presence including TBS, Atlanta is poised for social media growth. The key will be getting  Atlanta’s big brands to support this medium.

4. 2 sentences about your company. - Green Theory is a marketing consultancy that works primarily with venture backed startup companies. We develop marketing plans, install marketing technologies and hire marketing teams. 60% of my focus is on B2B marketing and the other 40% is on B2C marketing. 

5. Began in social media marketing - I started using social media in 2001 by interacting with food blogs and I started using social media as a marketing tool for clients in 2004 by testing content and advertising on blogs.

Barb giamanco Barbara Giamanco Talent Builders Barbara Giamanco @barbaragiamanco

1. What does social media marketing mean to you? - For me, social media marketing is the opportunity to create community, conversation and connection with people anywhere in the world. Used effectively, you can build brand awareness, demonstrate credibility and capability, and create relationships with potential buyers long before you meet them.

 2. My favorite social media tactic is sharing valuable content. I use a variety of social media tools like LinkedIn, Facebook, Twitter, BlogTalkRadio, Delicious, Blogs and more to keep abreast of information that I then can share with potential clients, current clients or colleagues that I know will find value in the information. I’m all about “give to receive”.

3. In 140 characters - What is Atlanta's greatest challenge in becoming a social media hub? - Atlanta’s current challenge is the “flash in the pan – look at me I’m an expert” types claiming to understand social media.  They don't.  **Add this if you want too…I wanted to stay within the 140 character request. And a hub implies interconnectedness, but I notice more individual focus versus a willingness to team up with others to create something powerful. Ironic given the nature of what “social” media is all about.

4. 2 sentences about your company – About Talent Builders: We help business owners and sales teams accelerate the sales cycle by better qualifying sales opportunities on the front end. The result is faster close rates and a reduction in wasted money and time. Our talented team of professionals brings to the table an impressive array of experience, skills and abilities to assist you in achieving your sales goals. My primary focus is B2B.

5.  Began in social media marketing - Since 1997 while still at Microsoft, I began working with the early tools. I headed up Microsoft’s first sales team to support Internet retailers like Amazon.com and Barnes & Noble. My corporate career was in technology, so I’ve always been an early adopter and a closet “tech geek”. I have been proactively using LinkedIn, email marketing and internet radio since about 2004. As other tools came out like Delicious, Ning, Twitter, etc. I jumped on early and learned how to integrate them into my sales/marketing strategies. Blogging took me some time to get in a groove with, but now I’m a very active blogger.


Sue rodman_2 Sue Rodman Field Trips With Sue @suerodman

1. Social media marketing offers people and brands the opportunity to find, build and nurture relationships online, making offline activities more meaningful. If I follow someone on twitter or see their status or photos on Facebook, I have some reference for discussion the next time (or the first time) we meet in person.

2. My favorite social media tactic is my blog fieldtripswithsue.com. It gives me an excuse to do fun things with my kids, has become a conversation piece with friends old and new and opened up doors professionally. It's also been a great learning tool.

3. In 140 characters - What is Atlanta's greatest challenge in becoming a social media hub? - Time. Everyone wants results tomorrow. Social media is about building relationships, it doesn't happen overnight. But when it does, it's extremely powerful.

4. 2 sentences about your company. - Fieldtripswithsue.com is about inexpensive things to do in and around metro Atlanta with children. It's been nominated as best local blog in the Nickelodeon Parents' Pick Awards (vote early and often, each day until July 15). The blog also serves as a testing/ proving ground to
learn more about social media and how to use it for marketing and public relations.

5. Began in social media marketing - February 08  - I attended SoCon. The big takeaway was that you have to jump in and do something. Field Trips with Sue was started in Nov. 08 so I could do something and learn. (It took a while to determine what that something would be.)  

Sherry heyl Sherry Heyl Concept Hub, Inc @sherryheyl

1. What does social media marketing mean to you? - Social Media gives everyone a voice. It is as important as the printing press was and has disrupted every business model that exist today and is challenging every assumption we have held about what we are capable of.

2. My favorite social media tactic is status updates throughout my various networks which helps me to share information and stay top of mind.

3. In 140 characters - What is Atlanta's greatest challenge in becoming a social media hub? Learning to work together as a community.

4. 2 sentences about your company - Launched in 2005, Concept Hub, Inc is a full service social media agency.  Services include; Social Media Business Plans, Customized Training, and Campaign Management.
I primarily focus on: B2B, B2C, Nonprofit, Education

5. I began in social media marketing Oct 2005

Nadia bilchik Nadia Bilchik Nadia Speaks Nadia Bilchik @nadiabilchik

1. What does social media marketing mean to you? - Social Media Marketing is a way for me to communicate my expertise with many people in a new way.

2. My favorite social media tactic is using Twitter to tell people about my experiences.

3. In 140 characters - What is Atlanta's greatest challenge in becoming a social media hub? - Atlanta’s biggest challenge is not embracing social media more!

4. 2 sentences about your company. - Greater Impact Communucation is a Media and Presentation Skills training company. We focus on getting individuals to leverage their Personal Presence and to Elevate sales and the trajectory of their careers. Focus is b2b, particularly broadcasting. PR, and pharma.

5. First began offering social media in networking for success workshops for Coke in 2007. Brought in a Linked In Guru to give webinars for my clients. Now its a big part of Virtual Presence in Professional Presenceseminars.

Atlanta Women in Social Media

Donna Lynes-Miller GourmetStation
Grayson Daughters WaySouth Media
Lya Sorano Lya Sorano.com
Melissa Galt Today By Design
Jeaneane Sessum allied
Melissa Libby MelissaLibbyPR
Amber Rhea Being Amber Rhea
Jacki Schklar Funny Not Slutty
Laura Nolte Green Theory Interactive
Barbara Giamanco Talent Builders
Sue Rodman Field Trips With Sue
Sherry Heyl oncept Hub, Inc
Nadia Bilchik Nadia Speaks
and me! Toby Bloomberg Diva Marketing

Girlfriends, I ask you .. Where are the Atlanta women in social media marketing? Where are the women on the client/brand side? If you want to be included or know of anyone who meets the criteria please leave a comment or shoot me an email.

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Comments

Hi Toby -

Thanks for featuring all of these great ATL women in social media. It's great to see such a diverse range of talent profiled. Definitely think you should continue the series - I have a hunch there are lots more of us out there :)

Per your request, I've taken the liberty of answering your 5 questions from the "using social media to help clients with their marketing strategy" side:

1. What does social media marketing mean to you? - Social Media is about passion + sharing = connecting; the marketing part is really about tapping into the right audience with the right message at the right time so its relevant and acted upon.

2. My favorite social media tactic is reading and commenting on other people's blogs/tweets. Shows you're listening and invites them and others to start a dialogue with you.

3. In 140 characters - What is Atlanta's greatest challenge in becoming a social media hub? WILLPOWER. Making it a priority to build and maintain connections across disciplines: brands, non-prof, gov, edu, start-ups.

4. 2 sentences about your company - iMediaWorks shows brands how to tell their story, amplify their experience and nurture their tribe and its culture through an integrated interactive communications strategy that puts social media and other digital channels at the core. Our team Creates Digital Roadmaps for brands as well as offers specific consulting services in areas such as digital branding, customer segmentation, cross-channel optimization and decision-based performance analytics.

5. About me: 15-year digital marketing career both agency and client-side; began focusing in Social Media marketing Fall 2006. Currently serving as Programming Co-Chair for the Atlanta Chapter of The Social Media Club.

Cheers,
Michelle Batten
@iMWConnect (business)
@AtlCavalier (personal)

Posted by: Michelle Batten on Jun 4, 2009 4:38:19 PM

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