Friday Fun: For the Heart, Head & Soul

02/27/2009

Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly.

Too many wonderful things happening in the virtual world not to pass along from fun contests to help non profit causes to quirky ways to grow your business.

NonProfit - For The Heart

Alex brown_2 Alex Brown is no stranger to social media. In 2005, he created one the first higher ed blogs, Wharton MBA Admissions Blog, He was one of the first to incorporate student blogs as a support tactic when he taught marketing at University of Delaware. But it was his beyond successful blog for Barbaro the 2006 Kentucky Derby winner who was put to rest too soon. One could say that blog changed Alex's life and let to a mission to create awareness about the slaughter horse issue.

Alex Brown Racing is sponsoring a YouTube contest. Videos will be accepted from Tuesday, February 10 to Noon Friday April 10. The grand prize is $1,000 to be donated to the horse rescue organization of choice of the winning entry. Even if you don't enter, stop by and view the entries .. some wonderful videos have been submitted.

The Animal Rescue Site is challenged to sustain its click campaign. A click will help provide food and care to sick pets.  And then because you're feeling so good to have done good go to PawFun and design a t-shirt to show off your own pet. If you hurry you can save 30%!

Small Business Success - For The Head

Ideablob is one of the most innovative uses of combining social media with small business. There are two parts. One:  Within the public forum entrepreneurs ask the business community at-large for advice. Two: The community votes on the best business concept. The $10,000 prize is no small accomplishment to win with stiff competion. The current contest closes on 3-31-09. I had the honor of being one of the featured guest advisors. The site is sponsored, very discreetly, by Advanta.

When if comes to helping small business owners Heidi Richards Mooney is one of the champions. Her online publication and community WE magazine for women, has influenced thousands of women (and men) with its rich content, online conferences and networking support. Heidi recently released the eBook Quirky Marketing Calendar 2009 as a resouce for ways to create fun, innovativemarketing  strategies.

So you've got an idea for a light web-based business and didn't win the $10K Ideablob contest. My pal Dave Williams is involved in a new angel fund venture that might be right for you if you are a small business owners in the Atlanta area. Want to learn more? Shotput Ventures is holding an open house 3-3-9.  If nothing else their Facebook invite page sure looks like it will be good networking!

Looking for a couple more social media and marketing tips ? Check my guest post, in Tsufit's Step Into The Spotlight series.

In today’s world where clutter is the norm and marketing managers are scrambling to get their brands noticed stepping to the side of the lime light just might be the way to get into the spot light. By that I mean before you take center stage understand the basics:

1. Who are your customers and prospects?

2. What makes your brand unique to your customers?

3. Where do your customers hang out?

The answers, to what may first appear as simple questions, become the cornerstone of your successful marketing strategy. Traditionally organizations discovered those elusive secrets through marketing research studies or mining internal data sources. However, social media research or listening to the raw conversations of your customers provides marketers with an additional resource.  Read more at - Step into the Spotlight post

The Arts - For The Soul

The arts are recognizing that social media is a wonderful way to engage and build an audience. By letting patrons glimpse a view from behind the curtain they can but buts in the seats. Broadway is catching on too! Sure have come a long way from when Elisa Camahort, the fonder of BlogHer, launch the blog for 42nd Street Moon (Theatre) in 2004. Jane Fonda is sharing her backstage and onstage experiences on her blog and in tweets. The Alliance Theatre in Atlanta often runs contests on their blogs. Ford's Theatre is on YouTube, Facebook, Flickr and Twitter!

Sl shakespeare twelfth night When it comes to theatre and innovation the (Second Life) SL Shakespeare Company must win the Virtual Tony for innovation. The mission of this troupe of professional actors is to make Shakespeare cool again! The performances take place "in-world" at SL Globe Theatre wich is a virtual reconstruction of the Original Globe Theatre.

The SL Shakespeare Company’s long-awaited open-ended run premiers Sunday, March 1 at 1 PM PST, and will continue indefinitely every Sunday at 1 PM PST and every Tuesday at 6 PM PST at the SL Globe Theatre. Read more at the SL Shakespeare blog.

.. and so we'll let Shakespeare have the final word.

No profit grows where no pleasure is ta'en;
In brief, sir, study what you most affect.

William Shakespeare The Taming of the Shrew

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Comments

Love the Shakespeare quote Toby.
Reminds me of a quote from my favorite 20th century philosopher, Poppins, maybe you've heard of her, Mary...

"With every job that must be fun there is an element of fun. You find the fun and snap the job's a game" or as they say in New York, "If it ain't fun, fuggetaboutit!"
Tsufit
Author,
Step Into The Spotlight!

Posted by: Tsufit on Feb 27, 2009 9:00:56 PM

Tsufit - Love that song .. it's and anything that includes a spoon full of sugar has to be fun.

Posted by: Toby on Feb 27, 2009 9:45:54 PM

Thanks for linking to IdeaBlob.. its quite inspiring and I have signed up..

Thanks :)

Posted by: Khurram Zaveri on Mar 1, 2009 3:47:27 AM

Great blog. It's so important to know who your customers are.

Posted by: Stefanie Hartman on Mar 2, 2009 2:44:10 PM

This is indeed very inspiring. Thanks for posting this. One way achieve success in this business is to have a good marketing strategy. Thanks again.

Posted by: Jack on Mar 4, 2009 5:09:45 AM

you always have to study your customer in terms of better selling

Posted by: Matt on Mar 30, 2009 3:45:55 AM

its quite inspiring and it's and anything that includes a spoon full of sugar has to be fun.

Posted by: mark on Apr 17, 2009 2:23:08 PM

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