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How To Write Tabloid Blog & Tweet Posts

01/23/2009

Less virtual rock throwing was one of my wishes that I discussed with Leesa Barnes on her 2009 Social Media Predictions podcast. Barely three weeks into 2009 and we still have a long way to go.

Back in 2005 - 2007 blog firestorms were common place now it seems T-storms (Twitter storms) are in vogue. This week a nice guy I know was called out because of a tweet he wrote. Since he works for a large agency his tweet was picked up and spun round and round the Blogosphere and Twitterville. It's one thing to call out a company about a strategy you disagree with but quite another to embarrass a person. I thought we in the business social media world learned the lesson that it is people who are behind blogs and tweets not the technology. Guess not.

Okay people if you're going to write Tabloid Blogs and Twits (yes I said twits) .. let's get it right!

Tabloid blogger busted 10 Tips On How To Write Tabloid Blog & Tweet Posts

1. Pick a person who has colored outside the lines.

    Bonus points if he/she works for a large PR or advertising agency or major brand.

2. Position yourself as an expert in social media.

    Bonus points if you have actively worked in social media for less than 3-weeks

3. Critically detail where the person went wrong.

    Bonus points if you include a photo of the person

4. Explain how you would have handled the situation.

    Bonus points if you work in that you are available to consult with the company to help improve its social media strategy.

5. Tweet your blog post including a link to your post.

    Bonus points if your tweet is RT (re-tweeted)

6. Search optimize your post.

    Bonus points if your post is Digg-ed, linked to or stumbled on

7. Create a title that is controversial

    Bonus points if it is search optimized

8. Try .. but not too hard .. to get a quote from the person or organization

    Bonus points if no one responds giving you another opportunity to show how smart you are by telling how you would have handled the situation pre and post "incident"

9. Focus on the most sensational aspects

    Bonus points if you include that in both your posts and tweets

10. What is your tip?

      What would give bonus points?

A Marketing Lesson From President Barack Obama's Address

01/21/2009

Barak obama_address Is it possible that a speech, a poem or a musical piece can "fit" every one?

I asked myself that question as I listened to the commentary from mainstream media and the social media pundits as they analyzed President Barack Obama's inaugural address and the inaugural poem written by Elizabeth Alexander. Some people loved the speech and the poem and others not so much.

As I was listening to President Obama's speech I found that several ideas/words rang out for me:

.. to choose our better history ...

.. imagination joined to common purpose ...

.. patchwork heritage is a strength not a weakness ...


And from the inaugural poem these were the words that resonated the most for me .. bloggers would do well to consider also.

We encounter each other in words, words spiny or smooth, whispered or declaimed; words to consider, reconsider.

From within the whole there were parts that I could relate to that spoke to me which might have been different for you. This brought more questions. Even if a niche were identifed ..

Is it possible that a product, a brand or a service experience can "fit" everyone within a niche? Is it possible that a blog, or a podcast a social network can "fit" everyone within a niche?

Probably not.

So as marketers should we build our products, brands, service experinces, blogs, podcasts and social networks with little pieces in mind for the individuals within the niches?

Social Media Puts F-U-N In Non Profit Fund Raising

01/15/2009

Lil green patch Recently while doing some research for a presentation I stumbled on what almost 6 Million Facebook members have been doing .. planting virtual gardens. (Late to the party .. yeah I know!)

While I thought the little avatars were too cute and the game seemed fun what was intriguing was  (Lil) Green Patch is a fund raiser for The Nature Conservancy. 

Sue M. Citro, Senior Digital Membership Manager, of The Nature Conservancy graciously agreed to provide some of the back-story of how the organization came to be the recipient of a generous donation program that is one of the most popular games and one of the highest fund raisers on Facebook.

Toby/Diva Marketing: Where did the idea to create a Facebook application, (Lil) Green Patch, for fund raising come from? Did you approach the developer first or did the developer approach you?

Sue M. Citro: In regards to (Lil) Green Patch, two developers created it and chose our organization as the beneficiary. 

Toby/Diva Marketing: Lucky The Nature Conservancy! Was it challenging to get buy-in from your Executive Director and/or board? What were their reactions?

Sue M. Citro:  I wouldn't say challenging. Like anything that's new, we try to understand it and determine what the impact both positive and negative will be. Often we approach things as a pilot and I think that helps us get buy-in. I think the key to working online is just to be open to trying new things -- doing so yields invaluable learning that's often applicable to other channels too.

Toby/Diva Marketing: Did you establish goals or success measures? If so what were they?

Sue M. Citro: For (Lil) Green Patch or other Facebook applications, we personally did not. Although the developers may have. We did launch our own widget tied to our Plant a Billion Trees campaign at plantabillion.org. Through plantabillion.org, our goal was to raise enough to plant 1 million trees the first year.

We thought price point was important for the campaign we were promoting through social networks -- each tree costs just $1 -- and while that is something to think about, we learned it isn't the most important thing. I'd say our biggest learning is to think of the application like a video game -- there always needs to be another level. There needs to be a reason to keep it going and come back and that's what I think is so brilliant about (Lil) Green Patch, you get characters for Valentine's Day, St. Patrick's Day.  It keeps on going and going. 

Toby/Diva Marketing: How much money has been donated to date? Facebook indicates: $109,500 in donations. How many square-feet of rain forest have been persevered to date?

Sue M. Citro: The figure Facebook indicates for the amount donated by (Lil) Green Patch to The Nature Conservancy is accurate and correct. The money donated to The Nature Conservancy ties into our Adopt an Acre program (more can be found about this program at nature.org/adopt) and helps to protect the lush rainforest sanctuary of the Osa Peninsula in Costa Rica (more info can be found at nature.org/adoptcostarica)

Toby/Diva Marketing: I noticed in addition to the Facebook app there are also cute (Lil) Green Patch widgets. How's that working for you?

Sue M. Citro:  Yes, that's something else the (Lil) Green Patch developers recently created.  

Toby/Diva Marketing: What has been the most surprising aspect of the program? 

Sue M. Citro: I heard a stat that people now check their facebook page before checking their email accounts. When I heard that stat, I thought can that really be true. Only then did I realize, that's exactly what I do!  

Toby/Diva Marketing: What has been the most challenging aspect of the program?

Sue M. Citro: I think it all comes back to staff time and resources.

I don't believe there's some new thing that's going to be born on Facebook that means we no longer need to fund raising on web sites, by email, through search -- rather social networks are another mini-channel within the web where we must also focus some of our time as they add to and complement all those other efforts.   

Toby/Diva Marketing: Any plans for future social media initiatives.

Sue M. Citro: I think social media has to be a part of all future plans any organization has -- so yes, we plan to continue testing and trying new things in this space.  

Sue M. Citro on Social Media

I think many view social media as some big, new, crazy thing. While it's newer, it's really just another form of communicaiton, another avenue to share your message. I think the biggest thing is trying to figure out the best way to share your story via this newer mechanism in a way that's truly tangible and compelling.  Hopefully in the new year, we'll all get better at that.

Sidebar: Be sure to check out the new blog Cool Green Science, (Lil) Green Patch Badges and of course the Facebook page.

Idea: Auction/sell the opportunity for to help create or sponsor an avatar. Might be an interesting fund raiser.

Read More About (Lil) Green Patch

Beth's Blog Case Study Slide Show.

When Bad Times Make Good Marketers

01/09/2009

Today I noticed an article in the Wall Street Journal title, "When Bad Times Make Good Movies" and thought that is exactly what is occurring today in the marketing community. Bad times are making us better marketers.

Tool box pink It's back to marketing basics but with new strategies in our tool box that may sound strange like wiki and blog and twitter. In addition we are told that what was once for family fun like videos and photos can be leveraged to give your brand a competitive advantage. I ask you girlfriend, has the world gone mad?

Perhaps. But then again, perhaps not. If bad times are making us good marketers .. the question that begs to be asked is was there something during the good times that made us bad marketers? So what is marketing anyway? Many years ago I heard someone ask that question to Philip Kotler. His response put so simply and elegantly -

Marketing is meeting the needs of your customers at a profit. Philip Kotler

When I listen to marketers, especially those in the c-suite, talk about their concerns regarding consumer generated media and rationalize why social media is inappropriate for their organization, I can't help but think of that quote from Philip Kotler and wonder .. how can you meet the needs of your customers if you don't know what they are?

Traditional research provides answers to many of your questions but why would you discount the answers you might hear to the questions you have not asked? Did we become complacent and loose touch with our customers and is that the reason we are now fearful to hear their unfiltered conversations? 

Yes, the world is changing. Through the funny sounding tactics like wikis, blogs, twitter and social networks our customers are talking to us. All the time. What is as amazing is people in those companies (not the brand or the company but people) are taking brave steps to talk with their customers. Sure it can be messy. It certainly can be scary. It takes courage to develop trusted relationships .. especially in public. But that was how business began and from my perspective it is certainly nice to see people once again building corner grocery store relationships.

My friends at the American Marketing Association call this the New Marketsphere.

"Whether you like it or not, we are all part of it. It's a borderless planet of seismic changes occurring at warp speed, throwing a dizzying array of challenges at marketers." Mplantet website

To help us maneuver in this mad mad mad marketing world they have created Mplanet the marketing conference that will help us make sense of it all. The conference is build around four themes. I think I just addressed #2 Connecting with empowered consumers. 

1. Brand Building in a digital world
2. Connecting with empowered consumers
3. Marketing mix in a fragmented world
4. Global marketing on a borderless planet

I'm honored to be speaking at the Digital Marketing Lab pre-conference along with: Stephanie Diamond, Digital Media Works, Julie Fleischer, DIGITAS, Brian Johnson, Microsoft, Russell Buckley, Mobile Marketing Association, Jim Novo, The Drilling Down Project, Jim Sterne, Web Analytics Association and  Greg Verdino, crayon.

C.B. Whittemore, Flooring the Consumer, had a terrific recap of posts from around the blogosphere about the conference themes.

What-When-Where- Diva Marketing Discount Details

AMA Mplanet Conference. /January 26-28, 09. /Orlando, FL. As a speaker AMA has extended a courtesy discount to me to pass along to my closest friends and relatives you among them. shh.. don't tell anyone .. $995 from $1,995 - non member // $1,495 - member; DM me for details or drop a comment.

Starting where we began .. at the movies .. In Joe Morganstein's WSJ article film director Andrew Stanton told him,  "In times like these you really understand the benefit of moviegoing, of sitting in a large dark room with strangers and feeling the collective reaction to the truths of life presented to you via humor, observation and the thrill of action. Movie going is not a panacea, but it's a hell of a multivitamin. Whatever the movies do should be geared toward bringing people together. Don't let them stew in their private darkness."

Put into marketing terms - Marketing can no longer simply sproutMovies meaningless messages that people ignore. Marketing must bring customers together with products and services that meet their needs at a proft. Don't let your marketing strategies die in your private darkness of the fears because you refused to acknowledge this new wonderful mad mad mad marketing world! 

Social Media The Gzillion Pound Gorilla

01/05/2009

Gorilla When Ad Age's eZine popped into my inbox this morning the lead sentence from this article - Economy Weighs Heavily on Marketing Execs for 2009  (free registration might be needed to access) caught my attention. "Marketing executives are tired of buzzwords such as Web 2.0, blogs and social networking."

My initial thoughts were wait just a NYC minute. While Web 2.0 might indeed be classified as a buzz words blogs and social networks have proven to be credible marketing initiatives. However, as marketers well know perception is reality so for the marketing executives who participated in this research it appeared that social media has yet take its place in the marketing strategy tool box.

The article was based on findings from a study conducted by Anderson Analytics for and of the Marketing Executives Networking Group (MENG). Clicking into the site I read two quotes that caused me to think differently about what the respondents' views of social media might really have meant.

Tom Anderson, managing partner of Anderson Analytics - "However, that doesn't mean those digital ideas aren't important anymore. In fact, each of those ranked as a bit more important this year."

Guhaard Guha, MENG chairman of the board -  "I think there may be a little bit of trepidation, in a sense of people feeling pushed into doing the Web 2.0 thing and maybe thinking, 'I wish it would go away, but I know it won't.'"

Once again what might be a credible research study was devalued for me because of a sensational lead in. What is important is:

1. Not that these executive thought buzz words were tired but it appeared a lack of knowledge about how to best use social media marketing led to "trepidations."

2. To understand that fear often leads to inertia which is the beginning of the spiral down syndrome not the fear itself.

3. These marketing VIPs acknowledged that social media is here to stay. How do you combat fear? With education.

Social media fears are the gizillion pound gorilla in the room. What fears does your organization have when it comes to social media marketing?

Bloggers Flash Back to 2006 and Flash Forward to 2009

01/01/2009

2009

As December 2005 drew to a close, I asked a few bloggers what their wish list was for the new year .. 2006. I thought it would be fun to ask those same people to update their wishes for 2009.

Several 2006 wishes came true. Turning to thoughts for 2009 a few people felt that the blogs/social media has lost its focus of customer first content to becoming ego vehicles while others are looking for advances in technology. Twitter found its way into the 2009 blogger wishes as did more ways to collaborate.

What makes this list interesting is that all of the bloggers have been around in the social media space from at least 2005 which provides some additional perspective. I hope you enjoy the 2006 - 2009 comparisons.

Elana Centor, Funny Business

2006
If I am going to be completely honest and self-absorbed, the thing that I would like it see more of in 2006 is more traffic at Funny Business. My second wish for 2006 is that I would like to see "professional journalists" get over themselves in their attitude to those of us who choose to blog.

2009
Well, I’m nothing if not consistent. Still wishing for more traffic for Funny Business but this year I actually am putting together an action plan to make that happen.  I do think my second wish has come true since many professional journalists are now blogging. So a 50% wish accomplished rate is pretty good.  My second wish for 2009 is to find a software that not only provides

Donna Lyons-Miller, GourmetStation

2006
I wish blog people would chill & be more open minded to innovation without
damning those that try new things. I guess it's another version of Peace On Earth Goodwill to Men.

2009
This is what comes to mind: Now that blogs are mainstream there is an over saturation of
content. Too many musings out there. But more importantly I think many people are blogging for the benefit of their own ego instead of what their readers might want to read. Some blogs are more of a "performance stage" than a platform for exchange.

Twitter is another example. Seems the game is to see how many followers one can attract vs gathering a few quality followers where ideas may be shared. In summary: I wish that all bloggers would remember to write for their readers not themselves; and don't worry if there are only a few readers or Twitter followers...the idea is exchange of ideas with like minded people...not a high school popularity contest.

Yvonne DiVita, Lip-sticking

2006
MORE Smart Women Bloggers. There are dozens now, but I want more. I want women to stand up and be counted, because blogging is word of mouth marketing at its best, and that's a task we are designed by nature to dominate.

2009
For 2009 I'd like to see collaboration and cooperation between social media consultants. Many of us do this or that (strategy planning, education, design) and others do the marketing or networking building. In a world where the focus is on our customer, as it always should be, I'd like to see us form relationships with each other - to give our clients the best there is in social media consulting. Sharing is caring and, again, women are the leaders in this area. I hope you and I can work on some projects in the New Year, Toby. Along with a number of other great experts I have on my list.

Arieanna (Foley) Schweber, //blogaholics

2006
More niche blogging. Blogging is powerful because it is the power of niche communities. We all talk about it.

2009
I'd love to see companies, PR professionals, governments and more continue to embrace new media and to reach out to, rather than be afraid of, the blogging community.

Tim Jackson, MASIGuy

2006
More people blogging. Yeah I know, everybody and his grandmother is already starting a blog, but there are many more people out there who should be lending their voices to the chorus who should be blogging too. Plus many more companies need to start blogging. Like Dana mentions, the person to person interactivity of blogging is still deeply under utilized. I know that from my own brand's experiences, blogging has been a very successful tool in getting consumers to reconnect to the bikes I sell. More creativity in the kinds of blogging going on. More humor. I think too many bloggers take themselves far too seriously. A little humility and a sense of humor goes a long way.

2009
Now that Social Media has become less of a four-letter word (like "blog"), I would really love to see more companies involved with Social Media evolve past the first timid stages of effort and move forward to more earnest and thoughtful approaches. We've seen too many companies enter the SM world looking for immediate ways to monetize those efforts. In a down economy, you can expect that to get even worse. But the real value comes in the form of strong communities built around relationships.

My secondary wish is to find the time to explore more avenues/ channels for discussions. I really want to get my brand involved more with video, but first have to have the time to pull it off. My head is so crammed with ideas… I just need the time to get them out. And… for the 3rd year in a row, I hope to finally find the time to write that book (on blogging/ Social Media for business) I've been mumbling about for so long.

Sybil Stershic, Quality Service Marketing

2006
To find more time to read other blogs on a regular basis!

2009
Here’s my blog wish for 2009 – to stay connected with the many wonderful bloggers I’ve met in the past four years.

Sally Falkow, Expansion internet marketing pr

2006
Communication is the universal solvent. It never hurt to communicate more. Blogging is the way to reach out and communicate with people.  Making yourself and your company real to your audience is a good thing. Learn to let go of the ‘message’ and really communicate with your public.

2009
Start a dialogue online. In a recession it’s vital to tell your story and to listen to your stakeholders’ feedback.  A  recent study showed that although price and quality can be purchase influencers in this economy, ultimately it’s the company values that hold sway. And they found that  almost 60% of Americans say they can judge the company’s values from their online presence. Use interactive video to tell your story and allow your audience to give feedback. 

Scott Burkett, Pothole on the Infobahn

2006
I would like to see the people who will never make any money from their blogs remove the third party advertisements from said blogs.
I would like to see more business bloggers ... fewer pictures of people's dogs and more thought leadership.
I would like to see better ways of finding business bloggers.

2009
I pretty much got everything I wished for … the only thing I wish for now is “more time to blog!”  I have hundreds of drafts …

Alex Geana
, Alex Geana

2006
To make more than 10 cents from my blog.

2009
for Better know a Book! - To make reading hot again.
and for Alex Geana - Two more consulting clients!
Both would be amazing.

Holly Buchanan
, Marketing To Women Online

2006
I'd like to see more use of Trackbacks. What I love most about the blogosphere is the ability to find new and fresh voices - wonderful talented people from around the world you'd never know existed if it wasn't for their blogs. Interconnecting is what blogs do best. Let's do more of it.

2009
How funny to look back to 2005. While I think Trackbacks aren't that important anymore, I do thing that "interconnecting" is still the power of blogs and all social media.  

I think for 2009, my wish would be for better searching and filtering tools for social media. Right now there is such a proliferation of blogs, Linked In, Facebook, Myspace, Twitter.....you can spend 24 hours a day with this stuff. I see more of a need to find the people and information that are most relevant to you - we need search tools and filtering devices that let us find and focus in on what's truly relevant versus what's more background noise.  

It's kind of like the ipod - it was so cool that you could instantly access all this music, and you downloaded your favorites. It was just so amazing that all that music was out there and available at your fingertips. But now music lovers are looking for better ways to find new music, and sort through all the new releases to find songs that they really like. I think the same thing can be said for social media as it continues to mature.

So - here's to the continuation of the interconnectivity that blogs and social media present. But let's also toast new and better ways to sort through the proliferation of information to easily find that which will be most relevant to us and our lives.

Wayne Hurlbert
, Blog Business World

2006
I would like to see some technical improvements appearing in both individual blogs and in blogging software platforms. Improvements in how blogs speak to one another via trackbacks would assist bloggers in referencing one another. Perhaps an automated system that included all blogging software platforms would work well in this regard. Improved and simplified RSS feeds would help more novice RSS users add blog feeds to their subscription lists. With greater east of RSS use, and better cross interfaces, more bloggers could reach wider audiences. Better technical blogging systems would not only help individual bloggers and readers, but the blogging industry as a whole.

2009
Since that time, the advances in blogging and social media software have been tremendous. In 2005, before blogs became mainstream, the tecnology available precluded cross platform references and RSS feeds were not commonplace. Today, most of those technological limitations have been addressed, while adding additional capability for audio and video blog posts. Those advances in technology enhanced blogging and developed the blogging industry into a mainstream communications resource. Blogs can now interface readily with other blogging platform hosted blogs, and with other social media hosts as well. The blogging and social media challenges of sufficient and adaptible software are being met and expanded upon more every day. This trend will only continue to expand as more people and businesses add blogging and social media components to their lives and company strategies.

Dave Taylor, The Business Blog at Intuitive.com

2006
More civility and professionalism. The level of aggressive interchange in the blogosphere doesn't make "the conversation" more genuine, it makes it more juvenile and makes it harder for Corporate America to truly grasp the business case for blogging.

2009
I'll stick with my old wish, but add that I would also like to see us work as a community to both welcome newcomers and remember the difference between criticizing an idea and criticizing the person who shares it. Our communities *must* be supportive of different viewpoints for us to not be viewed as crackpots.

Lee Odden, Online Marketing Blog

2006
What I'd like to see more of is the availability of basic ecommerce functions as plug 'n play options with major blog software packages. Blogs are good for business, big and small and I think there's a lot of opportunity for business and value for consumers with ecommerce blogs.

2009
Wow, 2005 seems so long ago. I think there’s a tremendous opportunity for a hybrid web and blog analytics solution that is married to social media monitoring service to supercharge blogger’s ability to measure and monitor effectiveness. We need a better blog search engine too. I’d also love to see more of what Google is doing with open social, making it easy for blogs or even non-blogs to add social networking features. I still think there’s opportunity for ecommerce blogs per my 2005 blog wish.

Peter Flaschner, The Blog Studio

2006
I'd like to see more new bloggers joining in the fun. I've walked a couple of techno-phobic friends through getting started recently, and it has been such a pleasure to watch them "get it".
I'd like to see more people using their own domain names - this is going to be a huge issue as blogs develop and grow.
I'd like to see more originality and care in blog design.-
I'd like to see more thought put into blog archives. -
I'd like technorati (or equivalent) to work as advertised.
I'd really, really, really like to see the word 'blog' disappear. Blogs are websites. Let's just call them that.
I'd like to continue to meet amazing people through my blogging adventures.

2009
Here goes:
I'd like to see the WordPress premium theme business go open source, in accordance with the WordPress license.
I'd like to see fewer blog posts starting with a number, like "38 ways to annoy your readers"
I'd like to see better integration of off-site activity like Twitter, Facebook, etc, integrated into a blog's design, when appropriate.
I'd like to see the spirit of open access and and an acknowledgement of our shared human experience continue to thrive

Susan Getgood, Marketing Roadmaps

2006
With the corollary that I’d like to see more awareness by folks that they are responsible for their own success (or lack thereof). …..You want to succeed at something, take charge of it – make it happen, don’t keep listing all the outside forces that prevented you from succeeding. You won’t win all the time, but you, and no one else, owns your success.

2009
Let’s take world peace and an improvement in the economy as a given. After that, my greatest wish is for tolerance and respect. I’d like to see a bit more of both. Tolerance and respect for other people, for their opinions and even their positions. People are so quick to judge, so slow to empathize. Slow down, walk a few steps in the other’s shoes. It’s okay to criticize and analyze – even judge --  but wouldn’t it be nice if more people the world over tried to understand the other’s position first? You know. given that most of us live in some form of glass house.

Elisa Camahort, BlogHer

2006
Research: if you're gonna say it, cite it. Cite something. I don't even know you, don't ask me to just believe you!
Useful and user-friendly tools. That work (and I mean with full functionality) on Macs!!!!!
'Live and let live' attitudes from bloggers of one type toward bloggers of another. If you don't like it you don't have to read it, and you don't have to write one like it.
That being said, my personal preference is: more context and commentary

2009
I have to say that all still applies! Although the introduction of the iPhone has certainly driven a lot of corresponding development of tools that are Mac-friendly.

I would add this, though: 2009 may indeed be a volatile, rough year for a lot of us, due to the economic crisis and efforts to recover from it. But I don't understand the need to make things worse than they are or use it as an excuse to speculate wildly and craft worst-case scenarios for us all to freak out about. This goes for you too, mainstream media!!

Cases in point:
I wish not to read another schadenfreude-laden blog post about whether Steve Jobs is near-death or just slowly dying. It's ghoulish, invasive, appalling.
I wish not to read another panicky blog post that takes business practices that have been common for years (like holiday shut-downs at big companies) as signs of the apocalypse.
I wish not to read another wildly speculative blog post...or hateful anonymous comment...that uses something truly horrifying, like the Siport shootings here in Silicon Valley, as an excuse to slam any executive, company or culture. We are all people, folks, and I hope cruelty goes out of fashion in 2009.

And in the not-quite-so-ghoulish department:
I really, really wish not to read another snarky blog post whose author or commenters can't let commentary on any woman's business endeavors go by without commenting on whether they'd "hit that". In almost all cases I'm sure the question is moot, so why bother? :)

Marianne Richmond, Resonance Partnership

2006
In keeping with the season, less fruitcake blogs; Johnnie Carson said there was only one fruit cake in the world and everyone just kept sending it to each other. If just passing along information read on someone else's blog, please at least add an adjective or a reason why it is being passed along, in a conversational tone... More tech support for the non-intuitive.

2009
The first thing that came to mind in re-reading my wish for 2006 regarding blog posts that simply passed along the highlights of someone else's blog post without adding additional  insight or substance was a trend that seems to be escalating on Twitter recently, the "re-tweet". A tweet obviously does not have the life of a blog post and all of us do not have the same list of followers,  so an occasional "re-tweet" can be of value. There just seems to be an awful lot of them lately.

Mary Schmidt, Marketing Troubleshooter

2006
1. Ditto re civil behavior/common courtesy. That said, we should use the blogosphere (depending on the blog subject matter & purpose) to raise awareness of shoddy business practices, scams, government wrongdoings  and such. I do make it a practice to never say anything I wouldn't say to somebody's face (and usually have) but then I'm pretty blunt when I'm unhappy about something (principle is the thing.)

2. Ditto re getting more people involved. The more interaction we have, the better chance we'll avoid problems (versus having solved them). Example: If the GOP and Demos had really talked to each other (instead of AT each other) and focused on the issues (versus dong mass mediocrity sound bites) - we'd be in much better shape.

2009
I still have the same wishes - particularly after suffering through the presidential campaign. Reading some of the comments made me want to bath in bleach. ("These are Palin's supporters???" Way past criticism...far past disrespect...to downright disgusting!)

This year I'd add that people learn to use the power of the Web to participate in our government. The Obama campaign and administration grok it and are encouraging people to get involved. Its as easy as typing, you don't even have to get dressed. It is, after all, "We, the people" not "him, the president."

Pink boa Toss of the first 2009 boa to these smart divas and divos for again sharing their thoughts!

Before 2009 ticks one more second heartfelt thanks for your friendship and support .. the laughter, the sparring, the learning. Wishes for a joy filled 2009 with more laughter than sadness .. more smiles than tears and more cheesecake than brussel sprouts (unless you of course like brussel sprouts!).!