237 = 1 = A Book On Why Digital Conversations Matter


Aoc2 With the Age of Conversation 2: Why Don't They Get It? Gavin Heaton and Drew McLellan seemed to have created a new social media tradition. This is the second year (Age of Conversation 1) that they brought together bloggers to combine talents. 237 bloggers from 15 countries created an important body of work about social media marketing.

But the vision doesn't stop at educating marketers and business professionals about social media marketing. All profits are presented to Variety - the children's charity. The authors, including Drew and Gavin, even agreed no freebies .. if we want to read the book we pay for the book. In addition, the authors promised not to post/publish their page for at least 6-months. But we can provide a snip .. here is mine:

Answers To The Questions You Didn't Ask - by Toby Bloomberg, Diva Marketing

For the first time, our customers are providing answers to questions that were never asked in formal research studies. We now have additional, valuable insights that can supplement traditional research. However, some marketers dismiss this online chat as irrelevant. Others listen in frozen fascination.

The Age of Conversation 2 is for sale at Lulu at a couple of different price points. What a great holiday gift .. one that offers 237 smart views on social media and gives a feel good knowing that you are also contributing to a non profit for children during the season when more little ones - especially in this economy - will have less.
e-book: US$12.50  ($10.00 to Variety)
paperback book: US$19.95 ($8.02 to Variety)
hardback book: US$29.95 ($4.60 to Variety)

For your reading pleasure please enjoy my page from Age of Conversation - Book 1 Download in_the_age_of_conversation_book_1_a.pdf

Age of Conversation 2 Authors

Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi

Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich

C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson

Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner

Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller

Faris Yakob, Fernanda Romano, Francis Anderson

G Kofi Annan, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming

Hillel Cooperman, Hugh Weber

J. Erik Potter, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster

Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski

L Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux

Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel

Neil Perkin, Nettie Hartsock, Nick Rice

Oleksandr Skorokhod, Ozgur Alaz

Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman

Rachel Steiner, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen

Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Sreeraj Menon, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood

Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman

Uwe Hook

Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau

Wayne Buckhanan, William Azaroff

Yves Van Landeghem


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Thank you so much for posting this. it usually takes me 3 times to remember something, and this was it!
Joel Libava

Posted by: Joel Libava on Nov 2, 2008 11:56:18 AM

@joe - guess 3 times is a charm. wouldn't AoG-2 make a great gift for new franchises, from the franchise owners, to help them understand how to use social media marketing (wink).

Posted by: Toby on Nov 2, 2008 12:02:22 PM


Thanks for telling the story and encouraging your readers to grab a copy.

The book is packed with different perspectives, ideas and thought-provoking questions. Lots of interesting thinking.

And best of all...we're coming together as a community to create value for both readers and the kids of the world.

That works for me!


Posted by: Drew McLellan on Nov 2, 2008 1:57:58 PM

@drew - thanks for reminding me that even though many people contributed .. this is not just another book. it is building global community e.g., friendships/relationship through common values and causes.

Posted by: Toby on Nov 2, 2008 2:04:31 PM

You are so right, Toby. There are some great relationships that have formed around the book ... and I am hoping that there will be plenty more this time around!

Posted by: Gavin Heaton on Nov 2, 2008 6:42:16 PM

Toby, I can't wait to read your AOC2 chapter. As with your AOC chapter, I know this one will inspire and challenge me. Thanks for getting the word out!

Posted by: C.B. Whittemore on Nov 2, 2008 7:44:11 PM

This sounds like an awesome book. I am so fascinated by social media, and I have been looking for a great read concerning just this topic. I am really excited about picking up a copy. Thanks for posting!

Posted by: MLRebecca on Nov 5, 2008 5:33:06 PM

Toby, thanks for being part of the book and for supporting it so well with your blog! I got my copy in the mail this weekend and am digging in as we speak. Very exciting work!!

Posted by: Becky Carroll on Nov 10, 2008 12:30:59 AM

@ML Rebecca and Becky - was in NYC last week and caught up with a few Big Apple bloggers. David Reich brought along his copy. It will be a great read on a winter day .. it's huge!

CB's page is the easiest to find .. they saved the best for last!

Posted by: Toby on Nov 10, 2008 12:54:53 AM

Fantastic information, great articles! I'm still not getting everything, but I'm learning and I will read them again and again! Thanks. Good tip with good examples.


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