She Said. He Said. On Blogger Relations.
10/20/2008
1.
She said to me - I don't think we're ready to build those relationships.
2. He said to me - How many of the bloggers will write about our product?
3. She said to me - How many people will read the posts?
4. He said to me - What about if they write negative posts?
5. She said to me - Why should we talk to bloggers when we can take out targeted ads?
6. He said
to me - Why can't you guarantee that a percentage will write about our product?
7. She said to me - I want that blog that has a lot of readers.
8. He said to me - I don't have time to post comments.
9. She said to me - Can we track the hits from the blogs that write about our product?
10. He said to me - Here's the press release.
11. She said to me - Our product is important to their readers isn't that enough?
12. He said to me - Our PR media relations strategy isn't this complicated.
13. She said to me - When will they post about our product?
14. He said to me - This may be more risk than we are willing to take. Talk to me Q2 2009.
Reminder To Self - Social media marketing/blogger relations are still new concepts for many; and with that comes a learning curve.
Note To Brand Managers/CMOs - What happens if your competition learns faster than you?
