Social Media Marketing Best Practice Tips
09/11/2008
Social media marketing must be graduating from nursery school if the latest meme is - What is your best practice in social media marketing? Liz Strauss , as in the Diva Divine Ms. Liz Strauss, tagged me to play along. The game was stated by Mitch Joel, Six Pixels of Separation.
Social media is unlike any marketing strategy I know. None of what I'd call tactics, some may call "tools" were built for marketers. Perhaps widgets might be the exception.
Think about it for a sec or two. Facebook was developed for students to keep in contact with each other. MySpace helped indie bands leverage the power of the internet for free promotion. Blogs (and micro blogs) were created to help people communicate with friends and relatives. YouTube, Flickr and other visual (audio and video) sites were more ways to share online.
Savvy marketers began to explore ways to include these nifty online applications in communication strategies. Business stepping into the social mix changed the dynamics for many. However, what did not change was the culture that had grown-up before we (yes I'm guilty as charged) marketers started playing.
Best Practice Social Media Marketing Tip .. before you incorporate any social media tactic into your marketing strategy it is beyond critical to understand the culture of social media. It is beyond critical to build any and every social media program based on the -
Social Media Mantra: Honesty, Authenticity, Transparency and a Passion about the topic
Bonus Best Practice Social Media Marketing Tip .. without a strategic direction and a plan social media marketing is just a me too play toy. It might be cool to talk about your YouTube video or your Facebook page at cocktail parties but trust me on this one .. it ain't gonna work for you as a business strategy. Give social media marketing the respect it is due and add accountability to the mix.
Off my soap box now and tagging Becky Carroll and Des Walsh who kindly included me on their BlogWorldExpo panels next week. Paul Chaney who is the new president of the International Blogger New Media Association (and invited me to be on the board). Merril Dubrow who has most kindly agreed to be a live case study in blogging for me when I present social media to market researchers at the AMA Marketing Research Conference in Boston next week. And Susan Cartier Liebel because she's one attorney who gets social!
Game Rules
Now it’s your turn:
Blog it.
Link to Mitch’s blog
Tag it “social media marketing best practices”
And then tag someone else with the meme.
Would love to hear your take .. what is your social media marketing best practice?
