Life Happens
08/31/2008
... life just happens. However, every once in awhile when you round a corner, when you least expect it, you bump into something that causes you to pause. No where is that more magical than in New York City.
Big bronze pennies leading to whimsical art, created by local sculpture Tom Otterness, was one of the many little surprises that my friend Kate introduced me to during our walk along Rockefeller Park (Battery Park City) this weekend. I found it interesting that the name of this wee park is The Real World but the children call it Penny Park. I couldn't help but think .. what's real and what is play and how as adults we loose our sense of wonder and miss the moments of delight.
It's only a description of what I see in New York: the constant clash between people walking on the same street, living in the same world. I see small vignettes of meaning, but the connection between the events is beyond my understanding. Tom Otterness
Later that night Otterness' words would ring true for me. In a NYC taxi my aunt lost her purse. Panic set in as she was told by the 311 operator that due to the holiday weekend no one would be able to help her for 7 long days. Her lost money and cell phone were not so much a concern as her identification. How much of a hassle would it entail to get through TSA security? Life can be so complex.
The cabbie had found her purse. Taken the initiative to call several people from her phone list who in turn called family who was with my aunt. Happily ever after occurred when this good samaritan took time out from his job to return her pocket book.
I see small vignettes of meaning, but the connection between the events is beyond my understanding.
What might this have to do with marketing, or branding you may ask? In my way of thinking it is a reminder that be it taxi rides or art it's the people who we touch .. who we connect with who matter. For me social media marketing is making that happen more so every day. Because business is personal.
