Life Happens

08/31/2008

... life just happens.  However, every once in awhile when you round a corner, when you least expect it, you bump into something  that causes you to pause. No where is that more magical than in New York City.

Peny_park Big bronze pennies leading to whimsical art, created by local sculpture Tom Otterness, was one of the many little surprises that my friend Kate introduced me to during our walk along Rockefeller Park (Battery Park City) this weekend. I found it interesting that the name of this wee park is The Real World but the children call it Penny Park. I couldn't help but think .. what's real and what is play and how as adults we loose our sense of wonder and miss the moments of delight.

It's only a description of what I see in New York: the constant clash between people walking on the same street, living in the same world. I see small vignettes of meaning, but the connection between the events is beyond my understanding. Tom Otterness

Later that night Otterness' words would ring true for me. In a NYC taxi my aunt lost her purse. Panic set in as she was told by the 311 operator that due to the holiday weekend no one would be able to help her for 7 long days. Her lost money and cell phone were not so much a concern as her identification. How much of a hassle would it entail to get through TSA security? Life can be so complex.

The cabbie had found her purse. Taken the initiative to call several people from her phone list who in turn called family who was with my aunt. Happily ever after occurred when this good samaritan took time out from his job to return her pocket book.

I see small vignettes of meaning, but the connection between the events is beyond my understanding.

What might this have to do with marketing, or branding you may ask? In my way of thinking it is a reminder that be it taxi rides or art it's the people who we touch .. who we connect with who matter.  For me social media marketing is making that happen more so every day. Because business is personal.

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Comments

What a beautiful post. I love it!

Wish every marketer truly believed this. I guess most of the marketers I know do believe this... it's how they want to touch people's lives. And I think touching their lives in a truly positive way with something the consumer can actually take away from the experience is how we can have the most impact.

Posted by: Ms. Single Mama on Sep 3, 2008 9:58:49 PM

Ms Single Mom - putting the customer first has become a buzz word/phrase; however, creating that important positive experience is what does build trust and loyal customers. Guess there is usually a truth in what may be at first glance trite.

Posted by: Toby on Sep 4, 2008 10:00:27 PM

I love "business is personal" ... why do we often forget this? Every "professional" decision has a personal one at its heart.
And wouldn't your rather work with/spend with people you know, trust and like? I would.

Posted by: Gavin Heaton on Sep 6, 2008 6:16:29 PM

I love this post. And you are absolutely right - business *is* personal, always was, always will be.

NYC story - my friend's sister left her wallet in back of a taxi. The next passenger called #s in her wallet, tracked her down at her sister's house. They met so he could return the wallet. They fell in love on first sight. They've been married for 20 years.
:>)

Posted by: B.L. Ochman on Oct 16, 2009 10:52:06 AM

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