Achieving Social Media Success With PRSA GA
05/09/2008
Welcome PRSA Georgia Chapter's Annual Conference People!
Yesterday I had the most fun teaming with two amazing divos - Dan Greenfield. media consultant Bernaise Sauce (former vp Earthlink) and Michael Pranikoff (del.icio.us) director Emerging Media PR Newswire. We were Conversation Guides for a session on social media for a great group of folks. The convo went from micro blogging to how to develop a strategy to the difference between an audio file and a podcast. Answer: RSS
As promised, we're happy to share the deck. For those who didn't attend the session there are some great resources including Twitter search engines complements of Michael and an easy to follow 10 Step Social Media how-to get started Process from Dan. Enjoy! Download the_social_media_10_step_process.pdf
From the lunch key note panel .. a few snippets
- To celebrate GM's 100th anniversary an employees wiki has been established. As employees add their memories a unique view of the company's history will be created. For Mary Heinge, APR communications director, GM Corp., the added benefits include a viral element, a way to involve many people and no book printing costs.
- Jack Leslie, chairman, Weber Shadwick Worldwide - "Engagement is the name of the game."
- Debra Neuman, svp external relations for Care told the group that social media gives people the ability to respond immediately and especially for a non profit ".. your content better be right."
- Question: Who owns social media? Debra Neuman - "No one and everyone." Love that one.
Most controversial statement was from Jack Leslie. When the panel was asked about the skills they were looking for in new hires, Jack told us he leans toward people half his age when considering employees with social media skills since .. young people have this built into their DNA. Now perhaps Jack was trying to be funny but the buzz in the ladies loo (Girlfriend you know exactly what I mean.) was outrage that only the Millenniums are perceived to "get it." As one women said to me - Anyone can learn how to put together a MySpace or Facebook page but it takes experience to understand how to incorporate social media into a PR plan or campaign.
I would be delighted to introduce Jack to Shel Israel and Jane Genova and Yvonne DiVita and Marianne Richmond and Rick Short and Elana Centor and Anita Campbell and Merrill Dubrow and Wayne Hurlbert and Michele Miller and Jack Yan and Jeff Jarvis and KD Paine and Dr. Lasky and BL Ochman and Liz Strauss and Dan Greenfield .. well you get the picture. Update: and Paul Chaney!
Sidebar: Thanks to Seth for the graphic of Facebook for Old People.
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