A Shout Out To Small Business

05/25/2008

A little tribute to small business. I grew up in a world were "the business" was like a family member. Dinner conversations included updates and news about "the business." Trips were planned with "the business" in mind. Small business is not just business .. it's a way of life. As the economy does a shimmy I encourage you to support small.

Did you know that small businesses that are leveraging the internet are doing their fair share to support economic grow? According to Paul Misener Amazon.com’s vice president of global public policy - sales generated by small businesses via e-commerce accounts for as much as one-fourth of all consumer e-commerce in the United States, although surveys, including the U.S. Census, tend to greatly underestimate that number. eWeek

We_directory_2 Heidi Richards Mooney, publisher and founder of the Women’s eCommerce Association, International, just released Who’s Who Directory of Women in eCommerce. Heidi says the 57-page ebook recognizes women who promote their businesses to a global marketplace via the Internet.

In addition to using the directory as resource, (the eBook includes links to women owned business from accounting to women travel) Heidi hopes it will be a catalyst for networking and creating strategic alliances.

Country_bob_2It's only fair to tip the hat to a small biz owned by three guys. Part of Country Bob's strategy is sampling. How do you sample a product on the web? Offer coupons for a Free bottle of BBQ sauce. Added benefit: a little demo information about your customers. This one may be too late for your Memorial Day cook out but try it for the Fourth of July.

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Comments

If I may be so bold to suggest, Pam Slim's Escape from Cubicle Nation is a great resource for entrepreneurs.

http://www.escapefromcubiclenation.com/

Posted by: Geoff Livingston on May 26, 2008 9:59:50 PM

Hi, Toby!

Thanks so much for mentioning the Who's Who Directory of Women in ECommerce!

And for the shout-out for small business. Small business is what drives the economy and I for one am glad to be in the driver's seat (at least most of the time).

Wishing you all the best... and may the directory bring YOUR small business many rewards!

Warmest regards,

Heidi Richards Mooney

Posted by: Heidi Richards Mooney on May 26, 2008 10:33:16 PM

Thanks for sharing the Country Bob strategy for overcoming the internet concern about sampling. I like the way they are reaching out to their customers and getting them out the door to find their sauce. That rocks!

Posted by: Becky Carroll on May 28, 2008 12:43:07 PM

@Geoff thanks for the resource. small biz owners can use all the help we can get!

@Heidi - my pleasure. you do so many wonderful things for women owned biz, I'm happy to pass the directory link along. it is a terrific resource.

@Becky - and best of all it's an easy way to trial. The product goes into an "envelope" .. no expensive packaging.

Posted by: Toby on May 28, 2008 3:38:40 PM

It is so great to see this sort of dialogue amongst small business owners, employees, and supporters. The internet is truly a revolutionary tool for small businesses, whether for selling a product or promoting a service, and it's important to get the word out. Bravo!

Posted by: sonya on Jun 2, 2008 12:02:26 AM

I am so thankfull that internet was created because it really truly brought entrepreneurial change. Image if there was no internet? What a boring world, we would be living in. Now, I myself am trying to develop my business online, although competition is also very high, since the entry barrier is low (you can't have everything...)

Joachim
Blogger http://www.scanningmarketing.blogspot.com

Posted by: Joachim on Dec 5, 2008 4:40:23 AM

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