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Blogger Socialite: Steve Woodruff .. This One's For You!

03/02/2008

Social Media Marketing continues to gain in acceptance and respect as a credible strategy. Benefits run from increased awareness, to strategic listening, to direct customer feedback, to search engine lift and the list goes on. Yes, Girlfriend, I admit it .. I have taken a few sips of the social media kool aid (smile).

Do you want to know the secret sauce of Social Media Marketing? It goes back to the early days when Jeneane Sessum, Chris Locke, TDavid, Robert Scoble and a handful of other people were chatting back and forth on these odd little websites called web logs. These pioneers were making friends which often led to business relationships.

Girlfriend, here's the secret sauce: business is still about the relationship even if you are a mega brand with millions of global customers.

CK (Kerley) and Drew McLellan had a thought that perhaps bloggers might want, as RichardatDell said to me, "Love making online offline." In early April almost 90 bloggers from Italy to India to Boston and Belgium will meet in the city that never sleeps .. Manhattan ..  NY, NY .. the home of Carrie - Sex in the City .. Broadway Babies  .. for the first Blogger Social.

To help people get acquainted, Steve Woodruff is kindly writing a snapshot review of every single blogger .. me included .. thanks Steve! I thought hmm .. who is doing this for Steve so Steve Woodruff .. this one is for you!

Steve_woodruff Steve Woodruff

" Steve is an unusual hybrid of conceptualizer, strategist, analyst, wordsmith, semi-techie, and ... all-around nice guy." Except when there’s bad coffee or lousy wine." That's what Steve's online bio says. I don't know about the wine and coffee bit but I can attest that Steve is one of the nicest and kindest divos I've had the privilege of meeting - online or off.

Steve is the founder and president of Impactivti, a firm that focuses on pharmaceutical sales training. The company includes a consulting arm to small and midsize business - Sticky Figures - that provides creative branding, identity, and market strategy services.

In the world of business blogging Steve has several "homes." His main dig is at Sticky Figures but you can also find him hanging out at Small Business Branding and the BrandingWire. He is also the author or Page Flakes a portal of marketing, PR and advertising blogs. Well worth a click or three! 

Sticky Figures explores marketing including an posts about pharmaceutical industry. Steve's writing is engaging and always smart. Not to be missed is his review series of Pharma websites. Steve's creativity and playful outlook is best seen in the innovative promotion for the Age of Conversation (He is a contributing author) where he sent Curious George on a round the world tour to promote the book.

Steve .. toss of a Pink_boapink boa to you.I'm looking forward to sharing a Great Cabernet in NYC!