Diva Marketing Talks About RSS With Bill Flitter and Lee Feinberg

03/06/2008

Diva Marketing Talks is a live, internet radio show.  30-minutes. 2-guests. 1-topic about social media marketing. Why? To help you understand how to participate in the "new" conversation without getting blown-up. Miss today's show? You can pick it up as a podcast.

Today's Diva Marketing Talks takes the wraps off of Real Simple Syndication - better known as RSS. Our rock star guests Bill Flitter and Lee Feinberg will make RSS simple. They'll share how they used RSS to encourage viral marketing campaigns, talk about ads on RSS feeds, discuss if RSS complements or replaces eMail marketing and lots more.  If we're very lucky Bill will tell us what Santa Clause, the postman and the TV clicker have to do with RSS.

Topic for March 6, 2008: RSS: Alphabet Soup or The Power Behind Social Media

Time: 6:30p - 7p Eastern/ 5:30p - 6p Central/ 4:30p -5p Mountain/ 3:30p - 4p Pacific
Call-in Guest Number: 718.508.9924

Guests:

Bill Flitter

Bill_flitter_2 Bill Flitter is CEO of Pheedo. Bill is considered an industry expert on syndicated content advertising and speaks regularly on this topic at industry events. Prior to Pheedo, Bill founded Email Shopping Network and directed its sales and marketing activities until its acquisition by eUniverse in 2002.

In addition to Pheedo and Email Shopping Network, Bill has started and helped build numerous early stage companies, developing hundreds of innovative products and services. Bill is also co-founder of Fastlane Ventures, a boutique management consulting firm focused on early-stage investments. Bill is a founding member of the Internet Content Syndication Council and chairs their advertising committee

Raised in Wisconsin, Bill graduated with a degree in Advertising from the University of Wisconsin. He founded the University of Wisconsin Interactive Advertising scholarship to reward outstanding excellence in this innovative field. Bill’s ruminations on a number of topics can be found on the Pheedo Blog.

Leefeinberg Lee Feinberg

Lee Feinberg is a business development leader and has devoted his entire career to create and launch interactive products and services.  For 20 years, he has guided innovation at Fortune 500 companies in financial services, automotive, consumer hardware, and healthcare.  His experience includes Internet marketing and eCommerce, high-volume transaction systems, mobile communications, and interactive TV.

Lee is currently Strategy Director, Avenue A | Razorfish and previously held the position of Vice President/ Associate Director, Digitas.  He was the President and Founder of e-thusiasm, inc. an independent interactive strategy consultancy whose clients included Johnson & Johnson, CheckFree, and Horizon Blue Cross Blue Shield of NJ.  Lee has also held positions with Chase Manhattan Bank, Canadian Imperial Bank of Commerce, and AT&T Bell Labs.

He received a B.S. and M.S. from Cornell University.  Lee serves on the advisory board of Pheedo, holds a U.S. patent for a PC-telephone interface, is a member of the Marketing Executives Networking Group, the Cornell Entrepreneur Network, and the Sandler Sales Institute Presidents Club.

Can't call in but have a question? Drop a comment and I'll ask it for you. Let me know what you'd like Diva Talks to chat about. Don't forget Diva Marketing Talks morphs into a podcast.

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