Diva Marketing Talks About Using Social Media To Connect With Women

03/13/2008

Diva Marketing Talks is a live, internet radio show.  30-minutes. 2-guests. 1-topic about social media marketing. Why? To help you understand how to participate in the "new" conversation without getting blown-up. Miss today's show? You can pick it up as a podcast.

Today's Diva Marketing Talks with Yvonne DiVita, President and Founder of WME Books and author of the popular blog Lip-sticking and Deanna "Dede" Sutton, Editorial/Creative Director of Clutchmagazine.com. Clutch Magazine is the new face of the urban “it” girl appealing to every side of today’s multicultural woman. Join us to find out why when it comes to marketing to women, as Yvonne say, "Social Media: A Match Made in Heaven."

Topic for March 13, 2008: Social Media Opens The Purse Strings .. Marketing To Women 
Time: 6:30p - 7p Eastern/ 5:30p - 6p Central/ 4:30p -5p Mountain/ 3:30p - 4p Pacific
Call-in Guest Number: 718.508.9924

Guests

Yvonne_divita_2_2 Yvonne DiVita

Yvonne DiVita is the author of Dick*less Marketing: Smart Marketing to Women Online, a book about getting those baby boomer icons Dick and Jane to buy at your website.

She is also the president and founder of WME Books.com, a division of Windsor Media Enterprises, LLC. WME is an Author Services Company specializing in Print-on-Demand technology, blogs, and community building events. Yvonne’s background stretches to those bygone days of the early Internet, where she was a web content writer and worked in several technology start-ups. After publishing her book, she decided to become a publisher. Today her focus is on helping aspiring authors, especially those writing business books, make wise publishing choices, and works to help her authors market their books once they are released.

Yvonne maintains a blog at Lip-Sticking  with a focus on the women’s market. Her other blogs include the publishing blog: AHa Blog, a blog about blogging: WME Blog, a blog about her author’s book: Windsor Media Blog, and Beneath The Cover, about the POD (print on demand) process. She also writes and manages a petblog for Purina.

Yvonne is the President of the Rochester Chapter of Women in Communications; she is a past-president of the Rochester Professional Consultants Network, and is the VP of Web Communications at the Rochester Chapter of the American Marketing Association.

Deanna_sutton Deanna "Dede" Sutton

Deanna Sutton is the founder and creative/editorial director of Sutton Media. Sutton Media is the publisher of Clutch Magazine and Brown Fashionista (scheduled to launch May 2008). Since its relaunch last April, Clutch Magazine has become one of the leading online magazines for multicultural women ages 18-34. With a passion for all things social media, Deanna recognizes the power and opportunity that the new media platform presents. At Sutton Media, Deanna is responsible for business development, marketing initiatives, and editorial and creative direction.

Prior to launching Sutton Media, Deanna worked as an integrated marketing professional where she assisted in media relations, account management and other client activities. Some of her accounts included Sara Lee, Kroger, Starbucks, Wal-Mart, and Philips Consumer Electronics. Deanna graduated from Saginaw Valley State University with a Bachelor of Arts degree in Marketing.

Tips From The Diva Bag

Complements of Yvonne DiVita

Marketing to Women using Social Media: A Match Made in Heaven

  • Women are talkers - that's been proven scientifically with differences in brain chemistry (women's brains connect left to right more effectively making them better at communicating and remembering), which makes using social media a natural marketing tool for those in the know.
  • Women are the social creatures. They like being in the presence of other women - to learn about life, and family, and even finances. Social media is a natural fit for connecting. It drives word of mouth and it creates avenues of exploration not previously available to women. (more sharing, more comparing, and more questionning)
  • Marketing to women is very much different than marketing to men - NOT because we have different body parts, as so many assume. It's because we THINK differently. Once you get your mind around how we think, you begin to understand why we love using the net - it really lets us be us.

Complements of Deanna "Dede" Sutton

  • Use niche bookmarking sites such as Sk-rt in addition to Digg, Delicious and Furl to help connect with potential readers.
  • Partner with like sites/or brands to help spread the word about your product/service. It is a very beneficial tactic for both participants.
  • Don't under estimate the power of link building or adding. This will help raise your rank and exposure.
  • Social Media provides a very powerful and fresh platform for all, especially women make sure to take the time and research in order to position your self and your brand.

Can't call in but have a question? Drop a comment and I'll ask it for you. Let me know what you'd like Diva Talks to chat about. Don't forget Diva Marketing Talks morphs into a podcast.

Update: Don't miss the After Show when Yvonne and Dede talk about the difference in how Boomer and Millennium women connect online.
Links mentioned on the show  WOWOWOW Soccer Mom Myth By Michele Miller and Holly Buchanan Dick*less Marketing:Smart Marketing To Women Online

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Comments

As we all know marketing has the very rapid growth, among those all you have given great descriptions.Thank you so much for sharing with us.

Posted by: Online marketing on Mar 13, 2008 8:30:41 AM

Thanks for the tips and heads up about the radio interview. I do agree, women are usually more social and it seems like they make up a great percentage of the social media users from my experience.

Posted by: Book marketing newbie on Mar 14, 2008 8:10:06 AM

Has anyone out there heard about WideCircles.com? It seems like a way better service then wasting money on PPC. Apparently they are using referring websites (forums, blogs, wiki, etc.) and have a viral word-of-mouth-distributed approach to it. My friend told me he got around 100 visits from single post which cost him $0.40c. I am going to give them a try today . In case you are interested here it is. http://widecircles.com?s=imt1

Posted by: LJ Licaros on Mar 15, 2008 4:32:36 AM

Hi Toby,
Just wanted to say what an awesome podcast this was! I left a note with Yvonne, but I'll tell you, too...I've never really thought about how hard it was for my mom to overcome her upbringing and give me the gift of self-confidence. Your conversation about social media and generational differences was very revealing.

I added the podcast to my own marketing blog...Thanks again for the great insights!

Posted by: Julie Anne on Mar 17, 2008 1:24:35 PM

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