Diva Marketing Talks About YouTube With Kevin Nalts and Ben Relles

02/19/2008

Diva Marketing Talks is a live, internet radio show.  30-minutes. 2-guests. 1-topic about social media marketing. Why? To help you understand how to participate in the "new" conversation without getting blown-up. Miss today's show? You can pick it up as a podcast.

Today's Diva Marketing Talks is a first .. with YouTube/video rock star comedians Kevin Nalts and Ben Relles. They'll give us their take if sites like YouTube can go beyond “cool” to being a credible marketing strategy.  And by the way, how do you get a video viewed by thousands or even millions?

Topic for February 19, 2008: YouTube (and social networking video sites): Play Toy or Credible Marketing Strategy?

Time: 6:30p - 7p Eastern/ 5:30p - 6p Central/ 4:30p -5p Mountain/ 3:30p - 4p Pacific
Call-in Guest Number: 718.508.9924

Guests:

Nalts Kevin "Nalts"  

Kevin Nalts is a career marketer (formerly with Johnson & Johnson), and now is a Consumer Product Director at a Fortune 100 company. By night he’s “Nalts,” one of YouTube’s most prolific video creators, and a top-10 “most subscribed” YouTube comedian.  He and his online videos have won numerous awards, and have appeared on CNN, ABC, BBC, Fox and CBS News.

He has created more than 600 videos that have been viewed on online-video sites more than 25 million times, and include the popular “Farting in Public,” which was featured by YouTube has been viewed more than 4 million times. Note: as of this am  4,496,359 views!

He has developed sponsored videos for such brands as Mentos, Holiday Inn, GPSManiac, Cox Communications, DoMyStuff and Crowne Plaza (see “hire Nalts“). Nalts recently accepted the International Radio and Television Society “Foundation Award” on behalf of YouTube’s Community, and is a YouTube Partner.

Kevin also speaks at industry events to help video creators learn how to monetize their work, and marketers and advertisers effectively leverage online video. In addition to creating videos, he covers the industry in this Will Video For Food blog, as a writer for now-dorman TheDailyReel and assistant editor for Politics & YouTube In Review.

Catch Nalts at Bio CubeBreak YouTube Channel Best of Nalts 

Ben_relles Ben Relles

 Ben Relles is the founder and creative force behind BarelyPolitical.com. The site launched with the video "I Got a Crush on Obama", a political parody that quickly went viral and has now been seen over 100 million times, including national television coverage in countries such as the United States, Japan, Germany, Russia and Australia.

His  has established himself as a leader in digital entertainment, creating original content that gets blogged about, talked about and viewed around the world.

Relles, an entrepreneur by nature, began his career as the founder and president of MarketVision Inc, which grew under his leadership into a $3 million company. Relles holds an MBA from the Wharton School of Business where he graduated with a degree in Marketing Strategy and received the Ben Franklin Award for his contribution to the Philadelphia Community.  Following Wharton, he joined the OmnicomGroup, where brands such as Nissan, Pepsi, Snickers, E*Trade and Siemens benefited from his innovative strategic thinking.

Relles has lectured on college campuses and been featured in the New York Times, Washington Post, CNN, CNBC, MSNBC and ABC for his perspective on what's next in digital entertainment and new media. Always a fan of comedy, he wrote a weekly humor column at the University of Wisconsin and can be found on rare occasion performing his 10-minute stand-up set throughout New York.

Catch Ben at BarelyPolitical.com

Tips From The Diva Bag

Complements of Kevin Nalts

  • 1) At a minimum, listen to what videos are saying about your brand. If Buzzmetrics or Symphony are too expensive, set up a Google alert and subscribe to YouTube videos that use your brand in the tag or description (both are free).
  • 2) Engage. Create recreational videos about a topic of interest, and explore the online-video community beyond one-hit wonders and superficial surfing of YouTube. There's a community there, and even the brands actively promoting through YouTube often miss subtle but vital nuances because they're not a part of it.
  • 3) Post any video content and tag it well. This cost virtually nothing and will at a minimum help your brand with search engines. Google treats video very well.
  • .. and one more .. Kevin's Free eBook - How to Become Popular on YouTube (Without Any Talent)

Can't call in but have a question for Nalts and Ben ? Drop a comment and I'll ask it for you. Let me know what you'd like Diva Talks to chat about. Don't forget Diva Marketing Talks morphs into a podcast.

A La Oprah .. make sure you listen to the "After Show". . !
Update: Steve Garfield joined us for the After Show conversation. Not to miss!
Millie Garfield,Steve's 80 something mom -  YouTube Videos  MyMomsBlog

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Comments

That was great fun!

Posted by: steve Garfield on Feb 19, 2008 8:21:53 PM

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