What Does Social Media Mean To You? With Dave Williams

01/07/2008

What Does Social Media Mean To You? is a continuing video series of Little Sound Bites of thought, insight and fun. Perhaps you'll be on the little Flip video next time we meet! Update: Video removed by request of Dave.

Dave Williams, Chief Strategist/Co-founder 360i not only shared his thoughts about social media but provided insights into how Opera , the #1 night club and events venue in Atlanta, is leveraging social networking communities to reach the youth market. Well worth a listen.

Sound Bite - Social Media Is ..

  • It reminds me of the web back in 1997 .. the valuations, the interest in the space, investors that express a lot of interest in the space. It's still the wild west. I don't think anyone really knows what's next.
  • Facebook is the next generation of where the new consumer, the younger generation is. Also I see it as a rapidly developing market for the older generation.
  • (Facebook)Opportunities are very compelling from a marketing perspective: event postings, developing priority applications to distribute content and information.
  • Most of My Space pages are similar to website pages in 1998. Like having a flaming logo on a page.
  • (Our) Interns don't use My Space they only use Facebook.

Opera Promotional Strategies
Results: Over 1200 customers on Friday and Saturday nights.

  • Developed proprietary widget that distributes content about new DJs
  • My Space and Facebook pages
  • Text messages
  • Emails - data base of 25k
  • Upload videos and photos to site
  • MySpace and Facebook messaging

View More What Does Social Media Mean To You Interviews
Kevin Nalts, Peter Kim, David Berkowitz
Debby Ruth
Josh Hallett, Julie Squires, Chris Thornton

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Comments

Toby,

Thanks for the write-up but you have someone else's video up. Can't wait to see it :)

Thanks again.

Dave

Posted by: Dave on Jan 8, 2008 5:30:23 AM

@dave - ooops .. must have picked up the wrong code. this should be you!

Posted by: Toby on Jan 8, 2008 9:34:35 AM

Awesome video Dave, thanks for sharing.

Posted by: Jay Berkowitz on Jan 14, 2008 11:00:49 PM

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