Diva Marketing Talks With Merrill Dubrow and Nick Jacobs

09/04/2007

Today's  Diva Marketing Talks with two "c-suite" bloggers, Merrill Dubrow, President/CEO of M/A/R/C Research and Nick Jacobs, President/CEO of Windber Medical Center and Winder Research Institute. Merrill and Nick discuss the challenges and the benefits of senior level executives joining the conversation.

Diva Marketing Talks is a live, internet radio show.  30-minutes. 2-guests. 1-topic related to social media marketing. Why? To help organizations understand social media marketing and how to join the conversation without getting blown-up.  Miss tonight's show? You can pick it up as a podcast.

Topic for September 4, 2007: The C-Suite Joins The Social Space Conversation

Guests: Merrill Dubrow, President/CEO of M/A/R/C and Nick Jacobs, President/CEO of Windber Medical Center and Winder Research Institute

Time: 6:30p - 7p Eastern/ 5:30p - 6p Central/ 4:30p -5p Mountain/ 3:30p - 4p Pacific
Call-in Guest Number: 718.508.9924

Diva Marketing Talks gets an insiders view of social media and blogging from two senior executives who are leading their industries (marketing research and healthcare) in conversational marketing. Do CEOs have a different obligation to their organization than that of other employees who blog? If so how does that impact a CEO's blog?

Merrill_dubrow_2 Merrill Dubrow, President and Chief Executive Officer of M/A/R/C has a passion for building strong relationships and a mission to drive innovation. Merrill is leading this top full service marketing research company into its fifth decade.

Merrill is known for his commitment to supporting the continuous development of marketing research by nurturing new talent and pioneering new methods for meeting the paramount challenges of the industry today. He currently serves on the national MRA board as well as the advisory boards for UTA Arlington, the University of Georgia, the University of Wisconsin, and Southern Illinois University. He has served as President of the AMA Boston Chapter and Co-chaired two AMA Leadership Summits. In addition, he is a sought after speaker for industry conferences including AMA, CMOR, CASRO as well as universities including Northeastern University, Boston University, Emory University and the University of Pennsylvania.

Prior to taking the leadership role at M/A/R/C, Merrill served as senior vice president of client development at Harris Interactive’s Service Bureau where he lead his team to achieve superior levels of excellence in client service and set new records for the company. Before joining M/A/R/C, he held positions with Elrick & Lavidge, Phone Lab Research, CRC Information, Quick Test and BizRate.com throughout his 20+ years in the industry.

Merrill received a Bachelor of Arts degree from Hofstra University in Long Island, New York. He is a loyal Boston Red Sox fan. Merrill is married and has three children, Justin, Riley, and Morgan.

Nick_jacobs_2 F. Nicholas Jacobs is responsible for setting strategic vision for the Medical Center and the Institute; providing general management and coordination for both organizations. Before being named to his current positions, he served as Chief Communications Officer of the Conemaugh Health System and Vice President of Mercy Medical Center.

Nick holds a Master's degree in Public Management/Health Systems Management from Carnegie Mellon University, and Master's and Bachelor's degrees in Education from Indiana University of Pennsylvania.
He has been awarded Certification from The Grantsmanship Center at the College of William and Mary;
and a Certificate in Health Care Management from the Harvard School of Public Health. He is a Fellow of the American College of Health Care Executives.

Nick currently serves a multitude of boards including the Board of Directors of the international hospital organization, Planetree, the Hospital Council of Western PA, Chairman of the Board of the American Red Cross Disaster Relief Services, a board member of both the River City Brass Band, and the Arcadia Performing Arts Theater. He is also a member of the advisory council for the John P. Murtha Institute of Homeland Security at Indiana University of Pennsylvania.

A sample of the awards Nick had received include Commander's Award, Walter Reed Healthcare System; Outstanding Support Award, Clinical Breast Care Project, Walter Reed Army Medical Center; Clinical
Breast Care Project Collaboration Award, Uniformed Services University of the Health Sciences; and the Community Rural Health Leader of the Year for 2001.

Many of his writings have been published in healthcare magazines and he has been prominently featured in the Wall Street Journal.  Nick is a 21st century renaissance man; although he is a Steelers fan he has a passion for culture too. His interests span all types of music and theater to the visual arts. His reading runs from nonfiction to  business psychology and philosophy books.

Tips From The Diva Bag

Complements of Merril Dubrow

Be very disciplined – blogs are about being dynamic so you need to get into a routine of posting new subjects every week if not your readers will lose interest

Make it fun for your readers and yourself – try and pick subjects that are not only interesting to you but thought provoking to your readers

Be VERY creative about your titles in your posts – that has drawn alot of interest for our blog

Be genuine and passionate about what you write about.

Make sure you find your sweet spot – for my readers that appears to be less than 350 words.

Can't call in but have a question for Nick or Merrill ? Drop a comment and I'll ask it for you. Let me know what you'd like Diva Talks to chat about.

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