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Friday Fun: Blogger Social '08

08/31/2007

Blogger_social_08 New York New York it's a wonderful town .. the Bronx is up and the Battery's down .. and the Bloggers are coming to town. April 4-6, 2008 to be exact is when bloggers from all over the world will dance down Broadway. So .. what's it all about .. Alfie? (Well that is another New York song.)No it's not a new musical ..tho it maybe a comedy for there is sure to be lots of laughter.

To quote the diva of who is the heart of community CK, Blogger Social is like no other marketing event because it’s not about marketing and it’s not about blogging—it’s about the marketers behind the blogs.

There are so many benefits from blogging from search engine lift to viral buzz to customer feedback. However girlfriend, it's a demanding little beast wanting more content, more links, more comments, more .. more .. more. Exhausting. Why anyone would dive into this is beyond me .. except if you understand the house rules it works.

Social media does something else that no other marketing initiative can do. It gives back to the blogger on a personal level. When was the last time your ad campaign sent you a virtual hug? Or your PR strategy included photos of your new bebe? - Luc  bebe Ness is for sure a diva in training! - Or your research study asked you a question back?

Shh .. here is the the real secret. The power behind blogging and social media is the relationships that are built that develop into true friendships. If any one had told me I would expand my network to include a smart guy in India or work on projects with a woman I had never met face-to-face or meet people who would highlight me in books books .. well, diva's I would have told you to take a taxi home because you had one too many of cosmos at Ryan's Boston Martini Meet-up.

Hosts with the mostest CK and Drew are hard at work coordinating a weekend where BBFs can meet, share a meal, a drink, talk blogs, talk life .. have fun together. Awesome. To help with planning CK and Drew are asking for a commitment by Nov 15. For all the who, what, where, why and what read more at the official Blogger Social '08 Blog.

Start spreadin' the news, I'm leaving today
I want to be a part of it: New York, New York.

Well it is another New York song!

For Mr.B

08/31/2007

Birthday_cupcake_2_2

Happy Birthday Dad.

Diva Marketing Talks With Elana Centor and Julie Keyser-Squires

08/28/2007

Today's  Diva Marketing Talks explores what is an authentic blog voice and how you can develop your voice to be informative and entertaining. Diva Marketing Talks is a live, internet radio show.  30-minutes. 2-guests. 1-topic related to social media marketing. Why? To help organizations understand social media marketing and how to join the conversation without getting blown-up.  Miss tonight's show? You can pick it up as a podcast.

Topic for August 28, 2007: Finding Your Authentic (Blog) Voice

Guests: Elana Centor, Funny Business and Julie Keyser-Squires, Softscribes, Inc.

Time: 6p - 6:30p Eastern/ 5p - 5:30p Central/ 4p -4:30p Mountain/ 3p - 3:30p Pacific
Call-in Guest Number: 718.508.9924

Tonight Diva Marketing Talks takes the wraps off the mystic of the blog voice. Tone and style can make the difference between a blog that becomes the center of a  vibrant community or one that seems it exists in a ghost town. I thought it would be fun to pair an experienced blogger, Elana Centor, with someone who has been blogging for a few months - Julie Keyser-Squire. Do they face the similar challenges? Will Julie bring new insights? Has Elana changed her writing style? 

We'll explore topics like -  How much does content influence voice? Does having more than one voice on a blog confuse your community? Julie and Elana will have lots of tips to help you find and tweak your blog voice.

Elana_centor_in_office_2 Elana Centor  is a contributing editor on business for Blogher and blogs about business culture on her personal blog, FunnyBusiness which one reader described as "a thinking woman's Dilbert." FunnyBusiness is a blog about business culture.. it covers everything about business except the bottom line.  Elana began her career as a TV reporter in Richmond, VA where she won Associated Press Award for a documentary on Drunken Driving.

Elana spent the next 20 years writing for business: speeches, presentations, brochures, videos, direct marketing packages —you name it, she’s written it. Along the way, she has received numerous awards including recognition from the New York Film and Television Festival and the Direct Marketing Association. Today, Elana continues to write and consult in both the corporate and nonprofit sectors.

Julie_keysersquires_2 Julie Keyser-Squires' passion is connecting people and ideas. A 20-year PR pro, Julie brings the art of finding the right story for the right audience. Her results-oriented strategies are always aligned with her clients' objectives and goals.  Julie's client list spans high tech Silicon Valley companies Sun Microsystems, to Seattle Software, Orion Network Systems, Inc.,to hospitality and government.

Since co-founding Softscribe Inc. in 1999, she has been privileged to serve companies like LodgeNet Entertainment Systems, Vantis International, Computas, Troux (pronounced ‘true’) Technologies, NxTV, The Rainmaker Group, Aptech Computer Systems, Inc., and JDA Software to increase sales up to 25%, get acquired, and launch and solidify their brands. She's a member of Atlanta Web Entrepreneurs, Atlanta Interactive Marketing Association, PRSA and government’s Industry Advisory Council.

Tips From The Diva Bag

Complements of Elana Centor

Record a conversation that you have with someone telling the story you want to blog about.  Then do a written version of the story.

Transcribe the conversation version of the story and compare your written version to the conversation version. Your voice is somewhere in between.

Talk out loud as you write – it helps create a rhythm.

Decide ahead of time whether you will use profanity in your posts and in your comments

Complements of  Julie Keyser-Squires

Give yourself a year to find your voice.  Use Authenticity and Transparency as your guiding principles (“Whoever you are, be a good one.”  Abraham Lincoln)

Be true to yourself.  This is how you will attract friends in the blogosphere (“Every light attracts its own bugs.”)

Why are you blogging?  Decide your strategic objectives and make every post move you towards Mount Olympus.

Pick a focus/topic that interests you (in my case), or is tied to your revenue generation (in the case of our clients).  That way regular postings are easier to sustain.

Engineer time into your day or week to blog and read blogs.  Get in the habit.  A habit forms in 21 days.

If you are not technical, engage a friend who is to help you set up, negotiate and evolve your blog from the technical end.

Spend time with someone you care about.

Can't call in but have a question for Julie and Elana? Drop a comment and I'll ask it for you. Let me know what you'd like Diva Talks to chat about.

The W List On Facebook

08/27/2007

So many amazing women bloggers were reaching out to each other in support, friendship and celebration. To continue the conversation and start some new ones Janice_joplin_vase_200_name The W List Facebook Group has been created.

It's our place to dish the dirt about social media and well .. whatever we like. Check it out .. use it as you want. Let's see how it grows organically. But as Tammy Lenski says," .. even organic farmers do a few things to urge the sprouts along!" So drop a comment here or on the Facebook wall what should we do with this? Feel free to start a discussion. Have fun!

Sidebar: Facebook is free but it's a closed social networking platform available only to members. If you want to play and don't have an account sign-up at Facebook.

21 Century Collaborative by Sheryl Nussbaum-Beach 

45 Things by Anita Bruzzese

A day in an astrologer's life by Jacqueline Bigar

A Girl Must Shop by Megan Garnhum

A Little Pregnant by Julie

A Luminous Halo by Cicily Corbett

Alkamar by Susan Reid

Allied by Jeneane Sessum

A Look at Art & Design: by Lisa Mikulski

angiemckaig.com: still a great pair of legs by Angie McKaig

Ask Dr. Kirk by Dr. Delaney Kirk

Average Jane by Average Jane

Back in Skinny Jeans by Stephanie Quilao

Bag and Baggage by Denise Howell

BlogWrite for CEOs by Debbie Weil

Blogaholics by Arienna Foley

Biz Growth News by

Brain Based Biz by Dr. Robyn McMaster

Brain Based Business by Dr. Ellen Weber

Brand Sizzle by Anne Simons

Branding & Marketing by Chris Brown

Brazen Careerist by Penelope Trunk

Build A Better Blog by Denise Wakeman and Patsi Krakoff

Build a Solo Practice, LLC by Susan Cartier Liebel

Cafe 360 by Towanda

Career Goddess by Susan Guarnieri

Cheap Thrills by Ryan Barrett

Christine Kane by Christine Kane

Church of the Customer by Jackie Huba

CK’s Blog by CK (Christina Kerley)

Communication Overtones by Kami Huyse

Conflict coaching and resolution for the workplace by Dr Tammy Lenski

Confession of a Marketing Addict by Sunny Cervantes

Conscious Business by Anne Libby

Contentious by Amy Gahran

Conversation Agent by Valeria Maltoni

Conversations With Dina by Dina Mehta

Corporate PR by Elizabeth Albrycht

Creating Passionate Users by Kathy Sierra

Creative Curio by Lauren Marie

Crossroads by Evelyn Rodriguez

Cruel To Be Kind by Nicole Simon 

Customers Rock! by Becky Carroll

CustServ by Meikah David

Debbie Millman by Debbie Millman

Deborah Schultz by Deborah Schultz

Decent Marketing by Katherine Stone

GourmetStation Delicious Destinations by Donna Lynes-Miller,

Designers Who Blog by Cat Morley

Design Your Life by Ellen and Julia Lupton

Design Your Writing Life by Lisa Gates

Diary of Claudine Hellmuth by Claudine Hellmuth

Diva Marketing Blog by Toby Bloomberg

Do It Myself Blog by Glenda Watson Hyatt

Dooce by Heather B. Armstrong

Downshifting - by Anne Howe

Driving Traffic - Carol Krishner

Eie Flud by Heather

Elise.com by Elise Bauer

Email Marketing Best Practices by Tamara Gielen

Emily Chang - Strategic Designer by Emily Chang

Enter the Laughter by Marti Lawrence

Escape Blog by Melissa Petri

Escape from Cubicle Nation by Pamela Slim

eSoup by Sharon Sarmiento

Essential Keystrokes by Char

Every Dot Connectsby Connie Reece

EvilHRLady by Evil HR Lady

Expansion Plus by Sally Falkow

Fish Creek House by GP

First Light by Julie Keyser-Squires

Flooring The Consumer by CB Whittemore

Forrester’s Marketing Blog by Shar, Charlene, Chloe, Christine Elana, Laura and Lisa

Franke James by Franke James

Full Circle - Nancy White

Funny Business by Elena Centor

Fusion View by Yang-Amy Ooi

Get Fresh Minds by Katie Konrath

Get Shouty by Katie Chatfield

Getting Granular by Aimee Kessler Evans

Giant Jeans Parlour by Anjali

Great Presentations Mean Business by Laura Athavale Fitton

Hartsock Communications by Nettie Hartsock

Hey Marci by Marci Alboher

Hip art for playful hearts by Claudine Hellmuth

Horse Pig Cow by Tara Hunt

ifelse by Phu Ly

Illustration Friday by Penelope Dullaghan

In Women We Trust by Mary Clare Hunt

Inspired Business Growth by Wendy Piersall

Internet Geek Girl by Stephanie Agesta

Jane Geneva by Jane Geneva

J.T. O’Donnell Career Insights by J.T. O’Donnell

Jemima Kiss by Jemima Kiss

Joyful, Jubilant Learning by Rosa Say

Katya's Non-Profit Marketing Blog by Katya  Andresen

KDPaine's PR Measurement Blog by Katie Delahaye Paine

Kinetic Ideas by Wendy Maynard

Kristy T's Home Business Blog by Kristy T

Learned on Women by Andrea Learned

Mkgmd - le mag du marketing multidimentionnel by Christelle Alexandre

Lifeblog by anina

Lindsay Pollak by Lindsay Pollak

Lip-sticking by Yvonne DeVita

Little Red Suit by Tiffany Monhollon

Live The Power by Karen Lynch

Living A Passionate Life by Diane L Dunton

Liz Strauss at Successful Blog by Liz Strauss

Lorelle on WordPress by Lorelle VanFossen

Making Life Work for You by April Groves

Marketer Blog by Leslie Jump

Marketing To Women by Holly Buchanan

Mary Schmidt by Mary Schmidt

Manage to Change by Ann Michael

Management Craft by Lisa Haneberg

Managing With Aloha Coaching by Rosa Say

Mandarin Design Daily:The MEG Blog by Michelle Goodrich

Marketing Roadmaps by Susan Getgood

Media Influencer by Adriana Lukas

Mediation Mensch - Dina Beach Lynch

Misbehaving by Dana Boyd, Hilde Corneliussen, Caterina Fake, Meg Hourihan, Liz Lawley, Fiona Romeo, Dorothea Salo, Halley Suitt, Gina Trapani, Jill Walker

Moda di Magno by Lori Magno

Modite by Rebecca Thorman

molly.com by Molly E. Holzschlag

Muddy Boots

Narrative Assets by Karen Hegman

Netdiver by Carole Guevin

On My Desk by Linzie Hunter

Orlando Avenue by Colleen Kulikowski

Peggy Payne's Boldness Blog by Peggy Payne

Poultry Discussion by Louise Manning

Presto Vivace Blog by Alice Marshall

Productivity Goal by Carolyn Manning

Purse Lip Square Jaw by Anne Galloway

Quality Service Marketing by Sybil Stershic

re:Invention by Kristen Osolind

Resonance Partnership by Marianne Richmond

Small Biz Survival by Becky McCray

Small Biz Trends by Anita Campbell

Small Failures: Sustainability for the Rest of Us by Jess Sand

Spare Change by Nedra Kline Weinreich

Susan Mernit’s Blog by Susan Mernit

Sweet|Salty by Kate Inglis

swissmiss by Tina Roth Eisenberg

Talk It Up by Heidi Miller

Tech Kitten by Trisha Miller

That’s What She Said by Julie Elgar

The Artsy Asylum by Susan Reynolds

The Blog Angel by Claire Raikes

The Brand Dame by Lyn Chamberlin

The Budgeting Babe by Nicole

the Constant Observer by Trish Grier

The Copywriting Maven by Roberta Rosenberg

The Engaging Brand by Anna Farmery

The Entrepreneurial MD by Philippa Kennealy

The Floozy Blog by Kate Coote

The Kiss Business Too by Karin H.

The Krafty Librarian by Michelle A. Kraft

The Marketing Mix Blog by Ilse Benun

The Parody by Sasha Manuel

The Podcast Sisters 

this is rachelandrew.co.uk by Rachel Andrew

Toddler Planet by WhyMommy

unstruc chitchat about information by Daniela Barbosa

Veerle’s blog 2.0 by Veerle

Virtual Women's Day Celebrations by Heidi Richards

Water Cooler Wisdom by Alexandra Levit

Wealth Strategy Secrets by Nicola Cairncross

What A Concept! By Sherry Heyl

What’s Next Blog by B L Ochman

Wiggly Wigglers authored by fellow Podcast Sister Heather Gorringe

Wonder Branding by Michele Miller

Worker Bees Blog by Elisa Camahort

Write Ideas Marketing by Andrea Morris

Ypulse by Anastasia Goodstein

For Susan

08/27/2007

Birthday_cupcake_2

You Can't Stop The Beat!

08/24/2007

Here's the challenge: What to tell a group of savvy PR professionals about social media .. in 20 minutes. Yesterday I joined my friend SEO expert Stacy Williams, Prominent Placement, on a panel for a Business Wire Client Social Media Luncheon. Thanks to Mark Dunn, Laurie Sturaitis and Yasmine Santos Holmes for coordinating our efforts.

A few weeks ago I saw the John Travolta Hairspray film. Loved it. It's a fun, upbeat, happy flick. There was one song that resonated with me from the first beat - You Can't Stop The Beat! I thought it's about social media .. well really it's about love but hey, there's a lot of that in social media just take a look at the Age of Conversation. I found the theme to my presentation. Click and listen!

You can't stop an avalanche as it races down the hill
You can try to stop the seasons, girl, but you know you never will

I wanted to explain - You can't stop the momentum of social media and anyone who thinks it's a fad is living under a rock. Sure it may change .. blogs today .. micro blogs tomorrow .. the entire world on Facebook .. and who knows what is 'round the corner. - You Can't Stop The Beat!

I wanted explain - The three ways that social media can authentically support public relations.

  1. Active Listening - of the conversation through key word feeds from blog search engines. Using the information make a better product/service.
  2. Active Participation - stepping into social media with a bebe step by commenting on a blog. Then developing a social media strategy that includes authoring blogs, a community, vlogs, podcasts, etc.
  3. Depending on the Kindness of Strangers (a la Blanche DuBois, the wounded hero in Streetcar Called Desire)- blogger relations. Bloggers can turn into friends if you develop a relationship.

Sidebar: Toss of a pink boa to Sintya Moreira, TheDeMossGroup, who introduced herself to me after the event and asked if she could send me information - when she thought it might be appropriate. Of the 80 people in the room Sintya was the only PR person to do that.

Let's explore one of the three ways that social media can authentically support public relations - Active Participation. Active Listening and Depending On The Kindness of Strangers to come later. 

Active Participation - One of the most powerful aspects of blogs is the ability to tell your stories when you want to how you want to .. you get to do it as Frank would say - your way.

Here's one of my stories. I've written my share of media releases but I'm no way a PR pro. A few years ago, before blogs .. way back in the '90's, I was marketing director of a non profit and with that came many hats including media relations. The agency's mandate was to provide business support for minority small business owners. We had a great story Grasp_2to tell and didn't have much of a problem getting some pretty good ink.

Any members of the media here? Okay girlfriend, let's dish! How many of you have spent significant time talking to a reporter that resulted in no mention or one sentence that was taken out of context or the slant of the story was not what you had anticipated?

For the most part the Atlanta media was kind and very generous to us. This article from the Atlanta Business Chronicle was sweet. However, my first interview was a frustrating and disappointing experience. The story  wasn't wrong but it wasn't the way I wanted it to be written. I wanted people to hear the story in a different way. There was little if anything I could do. Oh sure I could have sent a few emails but the not with with the reach or the influence as that publication.

Technology has changed that one.Today my stories can be heard, read or viewed globally. And then quickly passed on by hundreds of people who want to help chat it up.

The agency I worked for, was all about helping small business owners. The staff was committed and passionate. But the perception of an agency even with people who care can be intimidating. A blog would not only have allowed me to tell the stories but ripped the Wizard of Oz curtain down and introduced the community to those people. It would have built relationships and fostered relationships. It would have made The Atlanta Small Business Project less intimidating. I would have had one more avenue to listen and learn what prospective clients wanted and how to develop programs to meet their needs.

Recently Johnson & Johnson made David and Goliath heads when it opened litigation against the Red Cross over the use of the famous red cross logo. However,the JNJ BTW blog gave J&J the opportunity to tell the story their way. Agree or disagree with J&J over the use the logo .. the point here is a blog provided an instant publishing tool. Toss of a Pink Boa to Marc Monseau for allowing negative comments. 

And you can try to stop my dancing feet, but I just cannot stand still!
'Cause the world keeps spinnin' round and round

Social Media Benefits For Public Relations

  • Tell your stories your way
  • Tell your stories when you want
  • Help brand champions tell your stories for you  (viral and link love)
  • Build relationships with the people who are the heart of your brand
  • Listen and learn resulting in a better product and/or service

Yesterday is history [be gone!]
And it's never comin back! [Look ahead, cause...]
Tomorrow is a brand new day, and it don't know white from black [YEAH!]
'Cause the world keeps spinnin' round and round

You Can't Stop The Beat! But I ask you .. why would you want to?

Come In When The Street Lights Go On

08/22/2007

Do you remember when summer was a time to play with your friends "until the street lights came on?"Children Last week I was invited to play with a new (to me) group of real estate bloggers who live in a lovely gated neighborhood called Active Rain.

Colleen Kulikowski, one of the moderators of Active Rain, was concerned that the community was becoming isolated and challenged the Active Rain members to venture out beyond their world into the  blogopshere. To add to the fun of the adventure she turned it into contest. Players were to introduce their friends at Active Rain to the new blogs they found in their travels.

I was invited to join a great group of bloggers who judged the contest. Jonathan Washburn, Colleen Kulikowski, John Novak, Carole Cohen and janeAnn Narrin.

Let me tell you girlfriend that was one difficult assignment. I'd like to introduce you to the Winners of the ActiveRain Contest / Laurie Manny Challenge. In my view everyone who ventured out of their comfort zone won .. so a Pink_boa Toss of a pink boa to all!

1st Place - Diane Aurit
2nd Place - Chris Legguist
3rd Place - Ann Cummings

Honorable Mentions
Angie Vandenbergh
Lola Audu
Fran White

Divas and divos when was the last time you ventured out of your safe world?  I'm not offering any path to follow. This is your adventure. Play the link game and see where you land. Remember to come home when the street lights go on.

Friday Fun: And Digg Those Online Games

08/17/2007

Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly.

It's been a looong week and all work and no play makes a dull diva. So let's dedicate today's Friday Fun to playing a few online games.

AiMA maybe the only Interactive Marketing Association with its very own branded online game. Congrats! to Erica Schultz, Home Depot, who made it through all 15 levels to win the title of Marketing Genius.  Give it a try and let me know how far you get!

Aima_game The game is a promotion for AiMA's next event - Online Gaming – How Your Brand Can Play and Win.  Keith Duprey, Turner's GameTap, put together this great event where industry experts tell how fun and games online can bring in a winning strategy.

Moderator       
Mr. David Reid, VP of Marketing, GameTap
Panelists            
Mr. Mark Friedler, Publisher and Founder, GameDaily, part of AOL,
Mr. Ian Ali, East Region District Manager, Microsoft Corp, Massive Ad Sales,

Date: Aug. 29, 2007
Time: 6:30p
Place: GLCC | 84 5th ST NW, Atlanta, GA, 30308
Online registration: AiMA's website

AiMA POP Game was developed by Stephen Griffin - Eyes Wide Games.

When I was a diva-in-training my sister Susan and I loved to play paper dolls. Now you can play paper dolls online. Not only is there a slew of movie stars to choose from including Johnny Depp (sigh) but  celebs like Oprah and few politicians including Hillary Clinton. Girlfriend, Oprah has way far better clothes than the good senator from New York. 

There area also a few bloggy techie guys in their underwear .. well that's how paper dolls come! Anyone want to play virtual paper dolls with Mike Arrington Paper_doll__kevin_rose of TechCrunch and Kevin Rose of Digg? Actually it's a little scary to me. Now a diva doll with a pink boa .. that might be pretty cool.

Paper_doll__kevin_rose Paper_doll_mike_arrington_1Paper_doll_michael_arrington__2_2

The W Magical List of Women Bloggers

08/16/2007

Toss of a pink boa to Ad AgePink_boa for linking the Power 150 from its home page. It signals one more validation that marketing/business blogs are credible sources and should be taken seriously.
Sidebar: Thanks to Charlie Moran, Advertising Age, for the heads up on the link.

However, there are hundreds, if not thousands of talented biz bloggers who are not on the P-150 and probably will never make the list. Many are writing on niche subjects that attract a specific community. Some are men and some are women. There I said the "W" Word.

Kami Huyse calculated that of the 150 blogs only 13% are currently written by women. Chris Brown created this ultra cool graphic of the Power 150 Women. As of today Diva Marketing has the honor of #2 Power Blog written by a diva .. with Diva BL Ochman holding tight to #1.

Power_150_women_top_0

Power_150_women__2

 


Although all offer great content why these 20?  Elena Centor has a few ideas.

I must admit girl friend, some are a surprise to me. For example BBF C.B. Whittemore, who writes about the customer experience in the flooring industry, is #137 on the Power 150.  And my blog, Diva Marketing, which frequently is written in a funky 'girl friendly voice' is #2. C.B. began her blog June 2006 while Diva launched May 2004.

Two blogs that at first glance would seem unlikely candidates for the Power 150. Men and women make up both blogs' communities. I can only assume that common denominators include: relevant, enjoyable content that is easy to read and authors who reach out and encourage community.

20 women biz bloggers do not an entire community make .. not when there are thousands of smart women writing excellent content. Where are they?  This is a familiar conversation.  In fact it is very much like the one that we had at the first BlogHer conference in 2005. Elisa, Lisa and Jory stepped up to the challenge and created a series of vibrant conferences and along with a website for women bloggers.

Two years later Valeria Maltoni asked that same question. To help women find each other and to celebrate women bloggers BBF Valeria collected links to blogs written by divas. Earlier this week Valeria told me that her list was at 125 and growing. Toss of a pink boa Valeria!

Something interesting happened almost as soon as Valeria hit publish. The list turned into a meme that is being passed along with each blogger adding her favorite diva blog links.  What began as a women biz blogger list has morphed into a women blogger list. The fact that it is resonating with so women bloggers, and men as well, is as significant as the list itself.  The question why are there not more women on the Power 150 is almost an after thought right now.

The W List - or the magical list as some have called it - is a way for women to celebrate women .. a way for women to support women .. a way for women to be ourselves.

Divos you know I love you and Diva Marketing is open to all. Yes, great content is great content but  sometimes it's nice to have a GNO even a virtual one. It's not an exclusive party .. well gosh darn .. yes it is! .. but  I welcome you to celebrate with us .. join us with a cosmo or a Sam Adams or a Scotch and soda and toast to our joy. New friends are welcome .. divo or diva!

The following W Magical List is by no means the end list. It would be as, Jeneane would say, the bomb, if some smart diva could create a wiki to house the list.

Update: The W Magical List Of Women Bloggers Wiki
developed by Carolyn, A Woman of Purpose
created by you and you and you and you and you and you and you and All Diva Bloggers!

Please add your blog to the wiki. This is only a taste of what is happening/should be happening on the wiki.  Hopes are we will create 1 master list of magical women bloggers.

21 Century Collaborative by Sheryl Nussbaum-Beach 

45 Things by Anita Bruzzese

A day in an astrologer's life by Jacqueline Bigar

A Girl Must Shop by Megan Garnhum

A Little Pregnant by Julie

A Luminous Halo by Cicily Corbett

Alkamar by Susan Reid

Allied by Jeneane Sessum

A Look at Art & Design: by Lisa Mikulski

angiemckaig.com: still a great pair of legs by Angie McKaig

Ask Dr. Kirk by Dr. Delaney Kirk

Average Jane by Average Jane

Back in Skinny Jeans by Stephanie Quilao

Bag and Baggage by Denise Howell

BlogWrite for CEOs by Debbie Weil

Blogaholics by Arienna Foley

Biz Growth News by

Brain Based Biz by Dr. Robyn McMaster

Brain Based Business by Dr. Ellen Weber

Brand Sizzle by Anne Simons

Branding & Marketing by Chris Brown

Brazen Careerist by Penelope Trunk

Build A Better Blog by Denise Wakeman and Patsi Krakoff

Build a Solo Practice, LLC by Susan Cartier Liebel

Cafe 360 by Towanda

Career Goddess by Susan Guarnieri

Cheap Thrills by Ryan Barrett

Christine Kane by Christine Kane

Church of the Customer by Jackie Huba

CK’s Blog by CK (Christina Kerley)

Communication Overtones by Kami Huyse

Conflict coaching and resolution for the workplace by Dr Tammy Lenski

Confession of a Marketing Addict by Sunny Cervantes

Conscious Business by Anne Libby

Contentious by Amy Gahran

Conversation Agent by Valeria Maltoni

Conversations With Dina by Dina Mehta

Corporate PR by Elizabeth Albrycht

Creating Passionate Users by Kathy Sierra

Creative Curio by Lauren Marie

Crossroads by Evelyn Rodriguez

Cruel To Be Kind by Nicole Simon 

Customers Rock! by Becky Carroll

CustServ by Meikah David

Debbie Millman by Debbie Millman

Deborah Schultz by Deborah Schultz

Decent Marketing by Katherine Stone

GourmetStation Delicious Destinations by Donna Lynes-Miller,

Designers Who Blog by Cat Morley

Design Your Life by Ellen and Julia Lupton

Design Your Writing Life by Lisa Gates

Diary of Claudine Hellmuth by Claudine Hellmuth

Diva Marketing Blog by Toby Bloomberg

Do It Myself Blog by Glenda Watson Hyatt

Dooce by Heather B. Armstrong

Downshifting - by Anne Howe

Driving Traffic - Carol Krishner

Eie Flud by Heather

Elise.com by Elise Bauer

Email Marketing Best Practices by Tamara Gielen

Emily Chang - Strategic Designer by Emily Chang

Enter the Laughter by Marti Lawrence

Escape Blog by Melissa Petri

Escape from Cubicle Nation by Pamela Slim

eSoup by Sharon Sarmiento

Essential Keystrokes by Char

Every Dot Connectsby Connie Reece

EvilHRLady by Evil HR Lady

Expansion Plus by Sally Falkow

Fish Creek House by GP

First Light by Julie Keyser-Squires

Flooring The Consumer by CB Whittemore

Forrester’s Marketing Blog by Shar, Charlene, Chloe, Christine Elana, Laura and Lisa

Franke James by Franke James

Full Circle - Nancy White

Funny Business by Elena Centor

Fusion View by Yang-Amy Ooi

Get Fresh Minds by Katie Konrath

Get Shouty by Katie Chatfield

Getting Granular by Aimee Kessler Evans

Giant Jeans Parlour by Anjali

Great Presentations Mean Business by Laura Athavale Fitton

Hartsock Communications by Nettie Hartsock

Hey Marci by Marci Alboher

Hip art for playful hearts by Claudine Hellmuth

Horse Pig Cow by Tara Hunt

ifelse by Phu Ly

Illustration Friday by Penelope Dullaghan

In Women We Trust by Mary Clare Hunt

Inspired Business Growth by Wendy Piersall

Internet Geek Girl by Stephanie Agesta

Jane Geneva by Jane Geneva

J.T. O’Donnell Career Insights by J.T. O’Donnell

Jemima Kiss by Jemima Kiss

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Diva Marketing Talks With Tim Jackson and Donna Lyons-Miller

08/14/2007

Tonight  Diva Marketing Talks about using social media to market consumer brands. Diva Marketing Talks is a live, internet radio show.  30-minutes. 2-guests. 1-topic related to social media marketing. Why? To help organizations understand social media marketing and how to join the conversation without getting blown-up.  Miss tonight's show? You can pick it up as a podcast.

Topic for August 14, 2007: Leveraging Social Media To Support Niche Consumer Brands

Guests: Donna Lyons-Miller, GourmetStation and Tim Jackson, Masi Guy Blog  join Toby to talk about how consumer brands can leverage social space marketing to extended awareness and reach while building a stronger brand.

Time: 8p - 8:30p Eastern/ 7p - 7:30p Central/ 6p -  6:30p Mountain/ 5:p - 5:30p Pacific
Call-in Guest Number: 718.508.9924

Guests: Donna Lynes-Miller, GourmentStation's Delicious Destination blog and Tim Jackson, Masi Guy Blog.

Tonight Diva Marketing Talks explores how social media can be used to market consumer brands. Gourmet food and high-end racing bikes don't seem like they would have much in common in terms of target audience and marketing strategies. However, Donna and Tim were two of the early adopters who used blogs to support their brands. 

Tim_jackson_4 Tim Jackson is a born again bike nerd and nouveau blogging/social media nerd. Lifelong cyclist and writer, but recent convert to the world of marketing. A regular bon vivant, but on a cheap beer education. As brand manager for Masi Bicycles, Tim has the responsibility and challenge for marketing the brand and growing brand awareness with a limited budget. Enter Masi Guy Blog in the spring of 2005 .. and that changed the game.

Donna_lyonsmiller_3 Donna Lynes-Mille's career took her on a journey from corporate c-suite to an entrepreneur with a heart. A quote from Donna's  email signature says more about her than what I could write in a bio snip. "Anyone who has never made a mistake has never tried anything new." Albert Einstein GourmetStation was one of the first online consumer retail companies to step into the world of blogging. According to Donna, "Blogging has been an excellent marketing strategy for GourmetStation."

Tips From The Diva Bag:  

Complements of Donna Lynes-Miller

  • Don't be afraid to be an innovator & take a risk.
  • If any marketing program is strategically sound & executed well, it can be different (very different) & that includes blogs.
  • Don't be shy about using social media to generate sales & profits. Social media does not need to be altruistic - we all need sales & profits.
  • If your initial strategy is not working, don't be afraid to switch horses midstream & try another alternative. Most importantly, if you believe in what you're doing, don't give up. Don't be affected by what others say about you. Dr. Wayne Dryer says it so well, "what other people think of me is none of my business."

Complements of Tim Jackson

  • Get out there! Don't be afraid. Sure, things can go wrong, but if you don't get out into the conversation, then others will do it for you and take away your customers/ clients.
  • Reach out to other bloggers/ social media practitioners- if somebody takes the time to comment on your blog, go say thanks. That's how you build a community around your own work.
  • Be honest and transparent. It's scary at first, but you'll find it is easier than trying to "hide" something. Besides, credibility is built more on warts than it is on artifice or heavy make up.
  • Say thank you from time to time. For me, I have found that the simple act of saying thanks to the folks who read my blog and leave comments brings in more participation- it shows that I appreciate them taking the time to visit (and I honestly do).

 Can't call in but have a question for Donna and Tim? Drop a comment and I'll ask it for you. Let me know would you like Diva Talks to chat about.

Update: Donna's and Tim's passion about blogging and their brands come through in a very informative and fun show.