Need Your Help. Who Gets The Book With The Pink Boa?

07/25/2007

The Diva of Cx3:  Creativity, Community, Conversation - CK, CK's Blog, came up with an innovative Gift_boxidea to help education corporate American about the Age of Conversation .. not necessarily the book but the concept. Begin at the top with the CMO. CK is giving away 5 Age of Conversation books to 5 Chief Marketing Officers at 5 F500.
Sidebar: perhaps it should be the Diva of CX4? Creativity, Community, Conversation, CK.

Mario Vellandi, Melodies in Marketing, is playing too. Gotta check out his Convo Cone graphic .. a new twist on one of my fav desserts .. ice cream cones. Wonder where the jimmies go?

In India, Arun Rajagopa Clicks n’ Bytes from Muscat, Sultanate of Oman is on board to drop a few presents to the CMOs in his country.

I love this idea so much that I want to play along too. My challenge .. who gets the book? CK is wrapping hers in shiny paper with a big red bow. I'm thinking shiny paper with a pink boa might entice the package to be delivered to the right person.

CK is sending to: United, Sears, Wal-mart, NBC and Saturn
Mario is sending to: P&G, Baskin Robbins, Starbucks
Arun is TBD.

I need your help. Pink_boaWho do you think should get the Age of Conversation book with the pink boa wrap? The only rules are no duplicate companies and it must be a Fortune 500.

Updated: Here's link to the Fortune 500 List.



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ooooh, a pink boa! I like that so much...that is just so YOU. You must take a picture, OK? Since I'm playing this evil-genius game I can't tell you the company (I feel that I'm disqualified). But I can tell you that I so appreciate everything you do. I was right when I said "warm" was the perfect adjective for you (besides beautiful and brainy, of course).

Posted by: CK on Jul 25, 2007 12:23:01 AM

thanks CK. perhaps I'll take a photo of Max helping with the boa!

Posted by: Toby on Jul 25, 2007 12:28:31 AM

Seems like a company such as Avon or Estee Lauder would most appreciate the pink boa. :-)

Posted by: Nedra Weinreich on Jul 25, 2007 11:27:51 PM

How about GEICO, Lucent Technologies, CapitalOne, Bank of America, and the WNBA!

Posted by: Geoff Livingston on Jul 26, 2007 12:19:59 AM

Continental Airlines, Cox Communications, TIAA-CREF, Comcast and Hershey Foods.

Posted by: mitch arnowitz on Jul 26, 2007 3:09:40 PM

I wanted to order the book but have to sign up for something. I have enough stuff now that I can't keep up with all the logins and passwords for lulu. Why can't they keep it simple then add a sign on if one wants to? i do want to read the book and make the donation.

Bob

Posted by: Bob Lindstrom on Jul 28, 2007 12:19:32 PM

Bob,

As one of the publishers of Age of Conversation, I can tell you that every print on demand resource we researched asks buyers to create a sign in.

I will also tell you that I did so...several weeks ago and have received nothing from lulu.com. I don't think they are gathering our names for anything other than if we want to buy more books, we don't have to re-enter all our information. Sort of like Amazon.com does.

I do hope you'll decide the minor inconvenience is worth it and go ahead and order the book.

But if you decide you just want to make a donation, pop over to my blog www.DrewsMarketingMinute.com and along the right sidebar, there is a make a donation button.

Thanks,

Drew

Posted by: Drew McLellan on Jul 28, 2007 2:50:34 PM

I think that for a company to truly appreciate the pink boa, those in charge must have a certain point-of-view. In other words, I think they will need to be "cool" enough to get it in order to appreciate it. I think Southwest Airlines is a company that would be good to send one to. Or a media company that has some people that should listen to the message but aren't currently doing so. But that's just my opinion. Just make sure they are WORTHY of the diva.

Posted by: michelle lamar on Jul 30, 2007 12:10:56 PM

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