Ad Age Develops The Power 150

07/25/2007

Checking blog stats and noticed a referral from Ad Age. Seems they're in development with the Power 150. Here's a shot of the page. Shhh girfriend! Don't tell them but order is wrong. Diva Marketing is #7 and Seth is #64. Presentation1

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Maybe not g-friend. Todd uses a subjective rating as part of the overall score. As soon as it was announced that Ad Age took it over, I wondered if I would continue my plummet or if I might be buoyed by their ownership. Either way, I assume the rankings will change based on their ownership.

Posted by: Kevin Dugan on Jul 25, 2007 9:04:32 AM

Interesting take. Never thought of it that way. Wonder how transparent they'll be; speaking of "g-friends" can't help but wonder if this will influence the number of divas on the list.

Posted by: Toby on Jul 25, 2007 10:36:09 AM

Toby,
Interesting find! This is definitely strange... I'm going to ask Todd. The question is then : why should there be 2 different rankings, right?

Posted by: Luc Debaisieux on Jul 25, 2007 6:10:55 PM

Sweet find, Toby. I hadn't seen that yet, so it was interesting to get a behind-the-scenes glimpse.

Rest assured, there will only be one version of the list. As soon as Ad Age finalizes their version, that will become the one and only. Power150.com and toddand.com/power150 will point to the Ad Age version.

Keep in mind that the site you're linking to is just a testing site. When I checked just a moment ago, it only ranked the blogs according to my score because the bloglines, technorati and google automation hadn't been incorporated yet. Since the list is automated with APIs (application programming interfaces), it will eventually be pulling data directly from those three parties. Hope that explains things.

Posted by: Todd And on Jul 25, 2007 6:47:23 PM

Yes, I am watching this closely about ranking. How closely will this influence the content on the blogs to get higher in ranking. Hmmmm.

And -- will the bloggers get even more pitches about products? I got five today and I'm not even in the top anything.

Posted by: Valeria Maltoni on Jul 25, 2007 8:43:11 PM

I'd say it's likely we're going to see new formulas in play... And you are lucky number 7!

Posted by: Geoff Livingston on Jul 25, 2007 11:18:37 PM

Luc guess Todd shed some light on that one.

Thanks for the explanation Todd. I think it's ultra cool and again congrats! to you.

Valeria - totally get that one!

As a side note, I clicked on the link to the list and it is now password protected. Hope I didn't get someone into trouble.

Posted by: Toby on Jul 26, 2007 1:27:06 PM

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