Paris Hilton: Marketing Prof

06/27/2007

Move over Philip Kotler, Al Ries and even Seth Godin. There's a Paris_hilton new marketing guru in town .. Paris Hilton.

The Learning Annex has offered Paris Hilton a cool million bucks to teach a one-hour "How to Build Your Brand" seminar. In a New York Post interview, TLA's President Bill Zaner called Paris Hilton a  " ... brilliant entrepreneur." 

We have a lot of people in small business, and where they need the most help is getting branded. Who is better at branding than Paris Hilton?"

Blooper! Either Bill Zanker was so excited about his newest prof or the New York Post's editor missed this one but it 's a great mid week giggle - "She's a businessman who has made this persona."
Sidebar: If someone has the article send it to Jay Leno for his Highlight segment.

I'm betting it's the first time that Paris Hilton has been called a guy. But what the heck .. with an extra million she can buy some cute blink and a new pair of Jimmy Choos that will reinforce the brand that is a Paris Hilton .. marketing and branding prof. Female that is. 

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Comments

Yeah, I think if I ever meet her, I'd say "Dude, you give good PR"

Somehow I want to take that class.

Posted by: Alex Geana on Jun 27, 2007 11:18:12 AM

Really? Wow, that's hot. :)

Posted by: Sunny on Jun 28, 2007 1:30:17 AM

I actually wrote a post about Paris Hilton back on June 4th at www.Brandcurve.com asking if people think she's hurting the Hilton Hotel brand with her public behavior and jail sentence. The consensus was no. Somehow, people remain intrigued with Paris Hilton and her personal brand remains separate from the Hilton business brand. She's a great case study in PR.

Posted by: Susan Gunelius on Jun 28, 2007 11:06:46 PM

keep trying!nice struggle,keep it up...

Posted by: johnsons on Jun 29, 2007 6:33:46 AM

She can teach crisis management :).

Posted by: Rajesh on Jun 29, 2007 8:18:03 AM

She is proved once again what European marketers have known all along: sex sells.

Posted by: Valeria Maltoni on Jun 29, 2007 10:07:40 AM

Toby, I wonder how much of her brand image is a strategic move, and how much is ego and being a magnet for a camera. Somehow, I doubt she'd make a good speaker. Her interview with Larry King was unimpressive.

I have nothing against her, and I wish her well, but certainly she doesn't need Learning Annex's million bucks. (How did they expect to make any ROI on that one anyway?)

Posted by: Elaine Fogel on Jun 29, 2007 8:34:06 PM

I think it is really sad. What message are we sending to young girls. It is ok to do a sex tape, it is ok to drink and drive etc. Everything she has done is pretty much explained as "spoiled Rotten". She can teach a class all day day in and day out but it won't do anyone any good. Unless they also
have money and are a fairly attractive female. You are supposed to learn a lesson from punishment not be rewarded for it.

Posted by: Barbara on Jul 2, 2007 2:25:50 PM

Paris Hilton has a knack for attracting attention and always seems to be at the center of things.

http://www.celebs101.com

Posted by: shezz on Feb 21, 2008 6:10:42 AM

She is marketing genie. Lots of PR around nothing.

Posted by: celebrity videos on Dec 2, 2009 10:58:27 PM

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