Impact of Social Media
Jun 10, 2007
For your Sunday reading pleasure ...
In her iMedia Connection article, What Kills A Social Media Campaign, BL Ochman cuts to the chase in her analysis of how 7 major brands: Ford, Wal-Mart, Microsoft, Sony, Dell, Netflix and Lego are entering social media marketing.
If you're still not quite sure if consumer generated media impacts brand perception, as well as the bottom-line, just ask CompUSA. Jackie Huba tells the story at Church of the Customer.
Now if I were Twittering I'd add - off to walk Max. ttly.
