Impact of Social Media

06/10/2007

For your Sunday reading pleasure ...

In her iMedia Connection article, What Kills A Social Media Campaign, BL Ochman cuts to the chase in her analysis of how 7 major brands: Ford, Wal-Mart, Microsoft, Sony, Dell, Netflix and Lego are entering social media marketing.

If you're still not quite sure if consumer generated media impacts brand perception, as well as the bottom-line, just ask CompUSA.  Jackie Huba tells the story at Church of the Customer.

Now if I were Twittering I'd add - off to walk Max. ttly.

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Toby: these are great resources and links, thank you. I particularly like the short stories by BL Ochman; they summarize nicely the information we have seen over the course of months.

Posted by: Valeria Maltoni on Jun 10, 2007 9:28:16 PM

Thanks for linking to my article Toby. Much appreciated.

It's really amazing how many campaigns are missing the mark.

Posted by: B.L. Ochman on Jun 11, 2007 4:27:02 PM

Valeria - my pleasure. Both posts support - done right or wrong - more companies are trying to tap into social media and consumer generated branding.

BL - You have so many wonderful posts on whatsnextonline I could build Diva with your work!

Posted by: Toby on Jun 11, 2007 5:59:46 PM

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