Friday Fun: New Blogger Story Chapters

04/27/2007

Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly.

"A little piece of history in the making"  is what Lois Kelly, one of the newest story tellers calls Blogger Stories.

Books_old Blogger Stories is a special blog that I launched to tell the stories of how people have been touched by blogs, podcasts, vlogs and other online interactions. The virtual library is almost at 90 "chapters" that have been contributed by bloggers from all over the world.

The little website with the odd name is influencing lives more than one might imagine. For the three new blogger story tellers blogs renewed interest and gave new meaning to their career directions.

Sherry Heyl, What a Concept! Sherry's Blogger Story
Mark Goren, Transmission Content + Creative Mark's Blogger Story
Lois Kelly, The Foghound Bloghound Lois' Blogger Story

The next time you're on a boring conference call .. don't doodle. Read a Blogger Story! Want to tell your Blogger Story? Drop a comment and I'll send you the details.

In keeping with stories, it's been a media kinda day for me. I was quoted about blogs and social media in articles about two different industries, financial and food/restaurants, that are stepping into the world of people talking to people communication.

Restaurant News, Restaurants wade into social media to hook virtual customers written by Liza Berger. Unfortunately a subscription is need to access content on the site. Thanks to BBF Stephan Spencer for the introduction to Liza.

Growing up in Boston made my interview with Jesse Noyes, of the Boston Herald, a special treat. Jess wanted to understand why and how organizations are tapping into bloggers for his story - Wainwright Bank plans a meeting with liberal bloggers.  Very interesting that a financial institution is developing a program that solicits bloggers' feedback. However, in more "banking culture" than "bloggy culture" the bank is not revealing much about its strategy.

Jesse reported that Wainwright Bank "wouldn’t divulge many details about the planned meeting with liberal bloggers."  "This is all exploratory,” said Steve Young, senior vice president at Wainwright Bank. “There are certain people who are invited to meet us.”

Josh Ourisman, who writes the On The Other Hand blog, was asked to the party. He was also asked to extend the invitation to join Wainwright Bank's bloggy talk to Boston/Cambridge/Somerville progressive bloggers. I'm not sure what progressive blogger means. However, I can't help but wonder if Wainwright Bank is also developing relationships with bloggers in their target market which might include business owners, homeowners (there is a village in the blogosphere that focuses on home ownership not to mention a lively real estate community) and non profits.

Since Wainwright Bank is monitoring the social media buzz I'd like to extend an invitation to Steve Young, or any of the bank's folks to drop by and give us a few lessons learned about their blogger relations program and if they launch a social media initiative I'd love to know that too. Pink_boa In the  meantime toss of  a pink  boa to an innovative financial instituion.

One more thought to ponder. This post is an example of how a story can go from a traditional main stream media source, a la the Boston Herald or Restaurant News, to a blog where the information is further extended and virally pass along. Hmmm, girlfriend, can't help but wonder how many of MSM (main stream media) are building blogger relations programs. Perhaps they should take their cue from a traditional industry like banking (wink).  And so dear divas and divos the media lines continue to blur.

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Comments

Hi Toby - These blogger stories are truly great stuff. I have many conf calls every week so I know what to do ;)

I hope you enjoyed Vegas by the way.

- Kris

Posted by: Kris Hoet on May 4, 2007 3:51:55 AM

People let on that if you build a blog, people will come. But I've found that it's a lot harder to attract a loyal following than it looks. I'm always looking for more tips.

Posted by: Sandy Wojokowski on May 7, 2007 11:14:30 PM

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