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Friday Fun: Everyone Needs A Best Friend


Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly.

Best_friends_max_the_dog_and_tab_the_cat_3Friday Fun wraps up a week that began with a post, Social Media Networking, about how to make friends online and ends with the importance of Best Friends complements of Max, my Westie pup and his best friend Tab the Cat.

Max and Tab romp and run and wrestle as seven year old Lindsay (Tag's person) tells their story. It's a feel good watch that I hope you enjoy and brings a smile to the start of a wonderful weekend.

This one is special for Max's fans .. especially Wayne Hurlbert and his sweet mom in Canada, Alf Nucifora who insisted Max would be perfect for me, and Donna Lyons-Miller (GourmetStation) her husband Jeff and the Royals who take such good care of him when I'm On The Road.

Now the marketer comes out .. let's spin this with a little experiment. I don't know about you but I am really curious to understand how those little YouTube videos bubble up. Is it the number of views? The voting?  I can't even pull this video up in a category search. I have not a clue how anyone found it.

Best Friends: Max The Dog and Tag The Cat Stats: 2:25p, 3/9/07 - Views: 63 Favorite: 1

Any help you can give to a viral or wom pass along to encourage people to view the video  http://youtube.com/watch?v=WWT6y1K7y9A would be appreciated. Periodically I'll post updated stats. Let's make Max a featured YouTube Favorite!



business astrology for fun -
from The Astro Divas Paula Dare & Donna Page

Today Venus trines Saturn which is good for being objective and practical in business matters. This is a good week to take the opportunity to be alone and contemplate your business strategies. What are your goals? What is working and what isn’t working?

Enjoy your week. Take time out of your busy schedule to relax and smell the coffee.

What Social Media Marketing Gives Back To You


Friends_hugging_fundraiser_blog_1 Girlfriend, what do you get when you do your job well? Not your organization but you? A raise? A promotion? The employee of the month parking spot? The satisfaction of knowing you did your best and moved the brand forward? Good stuff all.

Had an interesting email volley with Tim Jackson, the Masiguy, that put a slightly different spin on social media marketing for me.  Executing an advertising, research, public relations, sales or any other traditional marketing strategy brings success or not. I never thought about social media marketing in terms of the marketer getting something back other than the "marketing" of the brand.

Sure as you do business vendors, customers and people you meet along the way can turn into friends too. However, the "social" in social media rings true. No other strategy gives me back more than what I put it. 

15 Social Media Networking Ideas

  1. Find who is linking and mentioning you: review your stats, create an RSS feed and Google Alerts that include your blog url, blog title and your name
  2. Add comments and trackbacks that extend the conversation
  3. Remember what your Mama taught you .. thank people who have picked up on your conversation
  4. eMail a blogger
  5. Phone a blogger
  6. Skype a blogger
  7. Send an eCard - Heard it from Wayne Hurlbert, Blog Business World
  8. Send a card through the mail - Heard it from Kristie T, Kristie T's Home Business Blog
  9. Extend a discussion on your blog and link to the blogger/s who contributed
  10. Develop a habit of courtesy linking - acknowledging where ideas are from (see #7, #8, #11)
  11. Bring back the Blog Roll - Heard it from Jeneane Sussem, Allied
  12. Link generously
  13. Interview a blogger

Many thanks to Stephan Spencer, netconcepts and Stephan Spencer's Scatterings for the rock star intro he gave me to the interview about social media marketing that we did for netconcepts Cool Friends series.

In the interview I did with Geoff Livingston, Livingston Buzz, I also had the opportunity to talk about what I enjoy most .. the strategic execution of social media marketing.

14. Help out a friend with a little link love buzz

Kristen Osolind, re:invention, one of the first blogger who commented on a Diva Marketing post dropped a note about Microsoft's swell sweepstake, where the grand prize is 10 hours of private jet plane time. For any biz travel that is fantasy travelin!

15. Reach out to the new kid on the blogogphere block

Passing along the blog cheer .. a  shout out to a new blogger, Sean O'Driscoll, who is writing about online communities at Community Group Therapy.

One more .. make it Sweet Sixteen Social Media Networking Idea 
16. Send a little surprise gift to a blogger - Heard it from Jane Geneva, Writing Only

Update: After mashing (that's southern for hitting)the publish button I realized that some people may think I meant Pay For Post. I did not. These are little presents that speak of kindness and expressions of friendship.  Jane sent me some lovely tea last winter. Tim gave me cool Masi espresso cups and from Ann Handley, for contributing to Daily Fix , a great Marketing Prof's mug.

I've given people Stowe_boyd_diva_marketing_tshirt_2 Diva Marketing T-shirts. None left .. looking for a new creative saying ;-)  Thanks to Randy Moss for the photo of Stowe Boyd modeling the t-shirt.

Friday Fun: Tag I'm It!


Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly.

Children_playing_tag_1 Sun's out. Rain's gone. It's a beautiful day in Atlanta to play along with another meme. Since I've been tagged not once, not twice, but three times (and feeling some blogger guilt at not responding sooner) here are my Five Reasons Why I Blog. Thanks to Valeria Maltoni - Conversation Agent, Kristie T - Kristie T's Home Business Blog and Kate Sternberg and Allison Kurpius - Fix Your Marketing.

Sidebar: A meme is a silly, fun game that serves a larger purpose in the virtual world. Some call it an online chain letter but I think it has a higher calling. It helps build community and give us an excuse to get to know each other a bit better.

Five Reasons Why I Blog

1. I blog because I'm curious and learning is never ending.
2. I blog because my network and in turn, resources, are expanded within a global community and I never could have met the people I know know any other way.
3. I blog because it is good for my business and it's worth the investment in terms of positioning, reach and awareness.
4. I blog because it gives me an opportunity to stretch my skills and I would not have the discipline to write on a consistent basis if it were not for the commitment to communicate, connect and help others through the exchange of ideas and conversation while having fun with y'all. Thank you!
5. I blog because of the surprises that blogging brings and I might not have the opportunities that have come my way along with meeting new, wonderful, real friends.

Tag You're It. Please play with me!
Nicole Simon, Cruel To Be Kind - Germany
Josh Hallett, Hyku  - Florida
Stephan Spencer - Stephan's Spencers' Scatterings - New Zealand
Marianne Richmond - Resonance Partnership - Missouri
John Harper - The Harper Group - California
.. and one more just for the heck of it and because I think he's becoming the coolest CEO blogger of them all ..
Bill Marriott - Marriott On The Move - Washington DC

Happy weekend .. time to start Friday Fun!



business astrology for fun -
from The Astro Divas Paula Dare & Donna Page

Watch out folks. Hang on to your hats! Tomorrow 3/3/07 we have a Full Moon Lunar Eclipse. You've all all heard the stories about people doing weird things on a Full Moon. A Lunar Eclipse can intensify emotions. The effects can last 3-5 days before and or after. Take care not to take out your weird feelings on family, friends and co-workers.

The Moon opposes Uranus and that could add an electrical charge to the emotions as well. Uranus is conjunct the Sun and Jupiter is aggravating this with a square to it and a square to the Moon. You could stay angry with the other  person and say to hell with it or you could take a deep breath and decide forgiveness is a better route to take.

A little note off the biz. Watch the news. The Jupiter square Uranus  has a lot to do with the fight for the rights of freedom. This is not good for the political or religious scene. Leaders - especially the fanatics - could get agitated and make very poor decisions

The good news this coming week is that the planet of communication turns direct Wednesday 3/7/07. This has been a rough Mercury Retrograde for a lot of people. It started 2/13/07. Communications start to clear up. Important decisions you've been waiting to make or contracts you need to sign can be made. It occurs at 11:45 PM EST so I'd wait till Thursday.

Happy Birthday Jim


Happy_birthday_jim_1 It's not the years it's the milage!
Jim Turner, One By One Media