Is Social Media Tipping In Atlanta?

01/29/2007

Is Atlanta becoming the social media mecca of the Southeast or is it just a  coincidence that within the next few weeks there are four events that focus on blogs, podcasts and consumer generated media? If you know of any others please let me know. Oh, and Peter Flaschner, the creative divo behind the design of the Diva Marketing Blog skin, recently told me that he's receving more than a few inquires for blog creative projects from Hot' lanta  .. which I must tell you is not living up to it's  "hot" name today - brr!

Sidebar: Checkout the excellent free ebook from The Blog Studio - A Guide To Business Blogging. Bloggy disclaimer - Diva Marketing is listed as a resource.

Aima_logo AiMA (Atlanta Interactive Marketing Association)
Date/Time: Jan 31, 2007 6:30p-9:p
Online Registration Deadline: Today! Jan 29th
Digital Disruption

Executives from Tivo and Cox Media discuss how they are allowing the "2.0 Consumer" to be in control of some of their advertising experience and the early indications of success.

Social Media Club
Date/Time: Jan 29, 2007 6:00p-8:30p
First Atlanta Meeting
Social Media Club is being organized for the purpose of sharing best practices, establishing ethics and standards, and promoting media literacy around the emerging area of Social Media.
The roundtable will dig into what Social Media really is, review some of the activities at the other Clubs, discuss goals for 2007, in addition to covering other topics suggested by the Atlanta participants.

SoCon07
Date/Time: Feb 9 (dinner); Feb 10 (event) 8:30a-3:30p
A free unconference that will explore affordable, easy-to-use online tools of Web 2.0 and the opportunities that they are creating.
Note: Over 250 registered .. registration is closed. Awesome!

Podcamp AtlantaPodcampatllarge
Date/Time: March 16 (7p-9p) March 17 (9a ->?) March 18 (Morning -?)
A free 2-day unconference experience dedicated to the sharing of information around new / social media (audio and video podcasting, blogging, more).

I'm excited to see Atlanta on the social media track but please do keep in mind that as spiffy and cool as the new marketing technology may be .. without a strategy that supports your master marketing plan, a business/marketing blog, podcast, vlog is just a "me too play toy." You might appear cool at your next cocktail or Superbowl party but what is it doing to help move your brand or develop those important relationships?

Diva Charlene Li and her Forrester Research team have developed a few ideas on how to incorporate ROI. Smart ideas that will serve to reinforce the positioning that, we have been working hard to promote, .. social media is a credible marketing strategy. I particularly like how Forrester has tied metrics to value.

Forrester_roi_benefits_1








Sidebar
: If you enjoy the Forrester concept you may be interested in the following ROI ideas, from a post I wrote for Darren Rowse when I was guest blogging at probogger last summer - Blogs Must Earn Their Keep. As with any marketing strategy, for metrics or accountability to be meaningful, as a component of your social media strategy, they must tie back to the goals and objects of your initiative.

Social Media Accountability Metric Suggestions

Website/Blog

  • Search rankings
  • Visitor hits*
  • Page views
  • Trackbacks *
  • In bound links - general*
  • In bound links - “high ranked” blogs/sites*
  • Comments* such as customer feedback/new ideas

Conversions

  • Newsletters subscriptions
  • Sales
  • Leads
  • White paper/other down loads

Buzz

  • Speaking engagements
  • Podcasts, vlogs and other interviews
  • Media mentions/quotes
  • Mentions and links on other blogs/websites

Intangibles

  • Customers’ emotional involvement with the brand
  • Increase in brand loyalty
  • Providing customers with the opportunity to talk with people within a company and ensuring that customers are heard, responded to and respected by those people who are assuming the role of the public “voice” of their company

*May be measured by unique or total posts

Sidebar: Shameless plug. A successful social media/blog strategy is more than a well-written post .. and it should never be a me too play toy.  If you need help crafting a social media strategy or a sherpa to navigate the blogoshere a Diva Marketing approach might be the way to go!

Trackbacks

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» The Diva Wonders if Atlanta is the Social Media Mecca of the South? from hyku | blog - Josh Hallett
Toby Bloomberg wonders if social media is tipping in Atlanta? There are a number of events coming up in the next few weeks that deal with all things social. Is it tipping/growing? Toby, the majority of my time outside of... [Read More]

Tracked on Jan 29, 2007 2:33:07 PM

Comments

Atlanta is two-to-three years too late, as usual.

Posted by: Peter on Jan 29, 2007 12:08:05 PM

what's up with the jacked-up comment section? it's not 'strategically aligned'.

web2.0 nerds, have a look at http://www.netsquared.org/ . they help non-profits move to web2.0. it's be cool if for-profits started looking at socially beneficial software, too.

this diva skin makes me wanna leave the one i'm with...

Posted by: Peter on Jan 29, 2007 10:48:40 PM

Toby,
It was nice meeting you tonite at Social Media Club.

Stay in touch

Posted by: Michael Seaton on Jan 29, 2007 10:52:22 PM

Web 2.0 is great, but only a few people know about it.

Posted by: Trisha Parks on Jan 30, 2007 5:17:33 AM

Toby,

Great post full of wonderful links, especially to your ROI piece at ProBlogger. Funny, because I am running posts both a bizsolutionsplus (http://lgbusinesssolutions.typepad.com/solutions_to_grow_your_bu/2007/01/wheres_the_beef.html) and the Daily Fix (http://www.mpdailyfix.com/2007/01/wheres_the_beef_in_blogging.html)discussing ROI.

Posted by: Lewis Green on Jan 30, 2007 3:49:35 PM

Hey... I like the way this post is written, thank you for the information and for the insights, this blog is one of the coolest.. I’d also like to share my music/lyric site www.mylyricscentral.com , hope it will help. Thank you.

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Thanks,
Chris Kieff, Editor Unconventional Thinking

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Posted by: Divakar on Apr 16, 2007 3:47:06 PM

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