Biz Cards Still Are In Play

01/02/2007

Divo Mike Sansone, ConverStations is running a series on better blogging in 2007 .. or how to give some lift to your blogging efforts. What I especially liked was Mike's inclusion of the Converstations_biz_card taken-for-granted-old-fashion business card. In addition to adding your blog url (have you updated yours?) Mike suggests writing an offline, mini-blog post (a little note) before you pass your card along.

Diva Mary Schmidt's comments (on Mike's post) suggest we incorporate some value-add information. I loved her idea about "a relevant blog post, with "to read more go to:" Mary says that even more important than your name or contact information is a WIFM (what's in it for me) value point.

In bloggy fashion let's spin Mike's idea and continue the conversation ..

A wise, highly successful sales guy once told me it was "better to get some one's card than to give your own out." The thought was - few people actually follow-up but rather just "collect" cards. Card collections usually end up in a nice box or a nice pile on your desk or in the nice pocket where you put it upon receipt.

Girlfriend, you can drool over the chocolate, stare through the shop window at the latest Jimmy Choos but until the connection is made .. it's wistful dreams.  The relationship and biz opportunities are in the follow-up. Think about it .. how many cards have you given out and how many people have actually contacted you?

  • And how many cards have you taken and followed-up on?
  • And how many cards have you given out to people who you hoped would Never contact you but did?
  • And how many cards have you taken and forgot who the person was or why you even took the card and what you were suppose to follow up with?
    • Tip: write the date, event and what you intend to do on the card right at that moment in time. Not only will you never be faced with the what was I suppose to do syndrome, but it's rather impressive that you're taking the time to jot a few notes about the conversation.
  • And how many cards have you seen that did not have complete contact information and dahling that includes both web and blog urls.
  • And how many cards have you seen that are a screaming disconnect with the brand?
  • And how many cards, from the same company, have  you seen where the design .. logo too .. were totally different?

Your Feedback Please& Thank You!

Divacard_1Speaking of biz cards .. Diva Marketing biz card was created by the talented Peter Fleischer, The Blog Studio, to extend and support the brand of Diva Marketing Blog. I love the design but recently I was told that the martini glass might put off some corporate suit types for biz development (and Max does like expensive doggy cookies!).

I can't quite decide which direction to go in. Martini glass in? Martinin glass out? Since the blogosphere helped develop the look and feel it seems appropriate to ask for your feedback. Also, as of this second now Diva Marketing's blog skin will not change. Should the martini glass be zapped from the biz card?

Sidebar: This post was also written to demonstrate how the conversation from one blog post continues using linking, trackbacks and comments.

Trackbacks

Trackback url:
http://www.typepad.com/services/trackback/6a00d83451b4b169e200d834d3a46653ef

Comments

Hi Toby - What a great addition and extension of the conversation. Perfect example of a trackback.

You're so right about card-collecting (I looked at my box when I read the post).

As for the glass on your card, it is part of the branding. Taking it off the card alone may not make sense unless you're redesigning the site right?

Maybe the compact (also could be a Jetsons-style laptop) instead of the glass?

Posted by: Mike Sansone on Jan 2, 2007 7:35:53 AM

Toby,

Right on! I couldn't agree more about business cards: In fact, I don't even include one in my direct marketing.

However, I do collect them, and the very next day every person who gave me a card gets a thank you note and an invite to coffee.

Posted by: Lewis Green on Jan 2, 2007 12:14:59 PM

Hi Toby,

Interesting question about your business card design. I agree with Mike about it being part of your Diva Marketing brand; it's consistent with the image your blog conveys. I say that as a fellow marketer, blogger and friend, but I'm not the market you're targetting. Although I wouldn't hesitate to give out your card to someone I thought could benefit from your services.

Actually, I have two of your cards in my rolodex: one for Bloomberg Marketing and one for Diva Marketing Blog. Maybe that's your answer: use each card for the appropriate segment.

A belated happy new year to you & Max!

Posted by: Sybil on Jan 2, 2007 4:01:32 PM

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Posted by: Jane Lake on Jan 4, 2007 10:17:55 AM

With a name like Diva Marketing, the martini glass is a must. The name and the glass fit your sassy style which sets you apart from the boring marketing drones. If you're worried about the suits not getting it, you could always add your tagline to the card which ties the sass of your brand to the savviness of your insights. Just a few thoughts from a fellow diva (who loves your blog)!

Posted by: Sunny on Jan 5, 2007 7:17:12 PM

martini glass IN! i remember your blog, not because of it's content, but because it catches me. if stiff execs don't like it, they aren't the client for you anyway--- what a chore it would be to work with a bore!

Posted by: fran on Jan 11, 2007 9:05:23 PM

The world of insurance is based on a general idea of symbiosis. That means that if you’re not satisfied with the services provided, you can leave the company and look for another one at any time.

Posted by: sedo on Feb 25, 2007 3:58:57 PM

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