Do You Remember Your First Time?
10/16/2006
My first time was in a crowded school room near Beacon Street in Boston. Finally I did it. I felt important and so very grown-up.
Growing up in Boston it was something that everyone talked about all the time. Right Polli? Oh, when I finally did it my folks were excited too. As a little girl I remember watching my mom and dad do it and thinking one day I'll get to go behind the curtain.
Do You Remember Your First Time is an innovative PSA campaign from Women's Voices. Women Vote. to encourage young women to vote. Gotcha!
Did you know that in the last presidential election the largest block of non-voters was 20 MILLION single women? Can you imagine the impact that these women can have on the future of our country .. of the world .. if they cast their votes?
Women's Voices. Womens Votes. has released a series of public service announcements, featuring some of American's best known actresses, encouraging women to vote. The PSA campaign includes Tyne Daly, Rosario Dawson, Lauren Graham, Angie Harmon, Marg Helgenberger, Felicity Huffman and Regina King telling about their "first time," voting.
Often women involved with social media / blogging (this one included) rant about women's lack of visibility within mainstream media. Let's put our energies to work to encourage women (and men) to voice their opinions at the voting poll. For the social good .. let's make a Big Difference. I challenge all bloggy divas and divos to dedicate a post to getting out the vote.
Coming down from the for the greater good soap box, and on to a marketing perspective. Take a look at the elements of the campaign: viral buttons, blogger relations, video on YouTube and awesome creative. Great example of how to market to women.
Toss of a pink boa to filmmaker Julie Bergman and to Women's Voices. Womens Votes for showing us that PSA do not have to dull and boring and non profit marketing can be innovative and on the edge.
Heard it from Cooper Monroe. Read Cooper's post on the Huffington Report.
