Do You Remember Your First Time?

10/16/2006

My first time was in a crowded school room near Beacon Street in Boston. Finally I did it. I felt important and so very grown-up.

Growing up in Boston it was something that everyone talked about all the time. Right Polli? Oh, when I finally did it my folks were excited too. As a little girl I remember watching my mom and dad do it and thinking one day I'll get to go behind the curtain.

VoteDo You Remember Your First Time is an innovative PSA campaign from Women's Voices. Women Vote. to encourage young women to vote. Gotcha!

Did you know that in the last presidential election the largest block of non-voters was 20 MILLION single women? Can you imagine the impact that these women can have on the future of our country .. of the world .. if they cast their votes?

Women's Voices. Womens Votes. has released a series of public service announcements, featuring some of American's best known actresses, encouraging women to vote. The PSA campaign includes Tyne Daly, Rosario Dawson, Lauren Graham, Angie Harmon, Marg Helgenberger, Felicity Huffman and Regina King  telling about their "first time," voting. 

Often women involved with social media / blogging (this one included) rant about women's lack of visibility within mainstream media. Let's put our energies to work to encourage women (and men) to voice their opinions at the voting poll. For the social good .. let's make a Big Difference. I challenge all bloggy divas and divos to dedicate a post to getting out the vote.

Coming down from the for the greater good soap box, and on to a marketing perspective. Take a look at the elements of the campaign: viral buttons, blogger relations, video on YouTube and awesome creative. Great example of how to market to women.

Toss of a pink boa to filmmaker Julie Bergman and to Women's Voices. Womens Votes for showing us that PSA do not have to dull and boring and non profit marketing can be innovative and on the edge.

Heard it from Cooper Monroe. Read Cooper's post on the Huffington Report.

Trackbacks

Trackback url:
http://www.typepad.com/services/trackback/6a00d83451b4b169e200d834bd1e9e53ef

Comments

Excellent TITLE.

Posted by: Igor M (BizMord Marketing Blog) on Oct 17, 2006 4:38:36 PM

Oh Toby, you are missing an increasingly more ugly season of as we here in Boston like to call an election! The ads, the attacks the counter attacks-who WOULDN'T want to vote!!!!In a time when rights are being eroded daily,when whole segments of our population are feeling cut off, when citizens are unsure what benefits an American can hope for...get off the web and GO VOTE!!! There really is no more powerful feeling than closing that curtain! As a political junkie...THANKS for this message-everyone should remember this is a privilege and ACT!!! OK,I'm climbing off my soapbox

Posted by: POLLI on Oct 18, 2006 7:15:50 PM

Let's take a slightly different look at this...

What is it about the marketing of politics and leaders that leads to so *few* citizens actually voting overall?

I'm not criticizing you here, but what if instead of saying "go vote, go vote" (the equivalent of "buy me, buy me") the world of politics actually spoke to its market (voters) in a way that compelled them to want to participate in the system and vote because they felt it is in their best interest? What if our political brands actually created ever-greater numbers of brand champions and brand evangelists?

Who cares how the division would break down between Democrats and Republicans (sorry all you campaign workers out there), but what if success were measured in terms of more people voting in each and every election?

Is this a marketing problem or a product problem?

I contend that it is both.

Our politicians raise our hopes and make promises and then once elected, too often fail to deliver on their promises (think: brand promises). Then worse, instead of the political parties trying to improve their product by delivering on brand promises and finding candidates with unshakable core values and the drive to deliver on their promises (improving the brand), they focus on the packaging and 'selling' of candidates who they think are electable (line extensions).

In the real world, what would we marketers say about brands that fail to deliver on core brand promises and that weren't selling very well but felt compelled to keep extending?

What would we do to fix the brand?

How could marketing address the problem of poor voter turnout utilizing all the P's of marketing?

Posted by: Dave on Oct 19, 2006 7:46:26 PM

Post a comment