Friday Fun: All's Fair In Love, War & Advertising

07/21/2006

Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly.

We..the people..consumers are exposed daily to 765.32 billion messages. As every marketer reading this knows .. it's not an easy job to cut throught the clutter. From ads on barf bags to egg-vertising, to balloon sharks swimming through buildings companies are pulling out stops to get their brands noticed. My only questions .. do the strategies support and extend the brand?
Sidebar: I made up the number. But is sure does feel like 765.32 billion!

I vote this for the quote of the week:

"Barf bags have a lot of shelf life -- people aren't barfing as much in planes as they used to." Michael Boyd, president Boyd Group

Want to buy space on a barf bag? US Airways plans to sell ads on its air-sickness bags. Hmm . . I don't know about you but when was the last time you looked at that little bag in the pocket in front of your seat?  Perhaps couponing might work.

Interesting thoughts from Latina comedian Margo Gomez on Maga's BIG Blog  - In a pinch I’ve been able to write on barf bags but there was only one random bag in my row and with a wad of used gum stuck in it. Barf bags may be going the way of airplane food and in flight magazines. And that’s wrong. Cut back on seat belts or the inflatable stuff that will never save us, but not this. Every passenger needs the passenger next to them to have a fresh barf bag. It’s a security matter.

Read More:
Media Buyer Planner
Barf Bag Collection

Cbs_eggs I'm betting that CBS's egg-vertising strategy - laser imprinting messages on 35 million real eggs - is really a promotion for a new game show. Guess which show goes with the egg-message. Look for the Egg Game at your local grocery story this fall.

Rack the case on CBS -  CSI
Scramble to Win on CBS - The Amazing Race
Hard-Boiled Drama - Shark
New Grade-A CBS Comedy -
The Class Professional Poachers - Smith

The ad campaign will for sure be as much fun with these tag lines: Shelling Out Laughs, Funny Side Up and Leave the Yolks to Us. <ouch. ouch. ouch.> Click on the eggs graphic to see more.

EggFusion, the company behind the concept promotes its strategy as a way to ensure repeat messaging: 1. open a carton in the store to see if eggs are cracked 2. transfer eggs from the carton to the refrigerator 3. crack them open.

Ready get set go .. a new buzz word: Outernet.  A strategy used to reach customers "outside of their homes as they go about their daily lives." Made up by CBS.

Read More:
Media Buyer Planner

How would you promote a Discovery show about sharks? Why have a few swim through your Discovery_channel_shark corporate offices of course! Talk about not safe to go into the work "waters."

Read More:
Media Buyer Planner

Welcome a couple of new bloggers to the blogosphere. I met Martha Retallick a few months ago when I spoke to the cool folks at the AMA Tuscon Chapter. Martha launched a blog about water conservation The Water Harvesting Blog. Caffeine Marketing is written by Matthew Peschong who is working on his master’s degree in marketing at Minnesota State University.

P.s. Technorati folks tags are not working .. again. Thanks.

Biz Astro Tips

Astrology_12 business astrology for fun
By Diva Astrology Bloggers Paula Dare & Donna Page

The Sun enters Leo and Mars enters Virgo tomorrow, the universe is asking us to work hard at having fun, and have fun at working hard.

Sometimes even when you love your work you can start to feel bogged down. This week is about reconnecting with your enthusiasm and joy and making your job a game. Is there a contest your firm can enter? Is there a team effort program that will reward tremendous performance, perhaps with a trip to Hawaii?  How can you make your product or service more fun and playful?

The Sun enters Leo and Mars enters Virgo tomorrow, the universe is asking us to work hard at having fun, and have fun at working hard. Sometimes even when you love your work you can start to feel bogged down. This week is about reconnecting with your enthusiasm and joy and making your job a game. Is there a contest your firm can enter? Is there a team effort program that will reward tremendous performance, perhaps with a trip to Hawaii?  How can you make your product or service more fun and playful?

Work with the planets: be enthusiastic, see how much more you accomplish, then give yourself a special reward for a job well done.

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Comments

Toby, thanks for the shout out!

Posted by: Martha on Jul 22, 2006 3:44:07 PM

"Sometimes even when you love your work you can start to feel bogged down." Surely this is not true when you are in a field that is as exciting and fulfilling as insurance sales, right? Is the dripping sarcasm noticeable?

Posted by: Evan on Sep 7, 2006 6:56:03 PM

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