The Tale of Two Blogs
02/07/2006
What does a multi billion dollar fast food restaurant and a small manufacturer of potato chips have in common? Both recently joined the blogosphere. Welcome McDonald's and 
PotatoFinger!
Just for fun, lets take a closer look at two new blogs from the food biz. However, before I take one more wobbly step in those cute Dolce & Gabban pumps (don't I wish!), this is not intended to be a dish the blog post. Let's call it an exploration of a couple of new blogs from the same industry and the influence that corporate culture plays. Interesting to see the differences in blog skin, voice and content.
First impressions count and graphs set the tone as divo designer Peter Flaschner, The Blog Studio, taught me. McD's reflects a serious, corporate attitude. There is no funny Ronald McDonald clown eating a Big Mac. However, blogger Robert Lagert, is senior director for corporate social responsibility for McDonald's. Although a bit bland, Open for Discussion's look and feel "fits" the serious tone that seems to be the direction of the blog.
We want to open our doors to corporate social responsibility (CSR) at McDonald's--to share what we're doing and learn what you think. That's the purpose of this blog.
PotatoFinger, the chip with attitude, blog .. is evolving into a blog with attitude and sass. Blogger, Abigail, the potato chip girl's tone is less formal than Richard's. Her behind the scene posts about trade shows, important corporate meetings and how a great chip is made are fun reads. However, the graphic elements of the blog don't reflect her humor and energy.
And as would be expected, right out of the box McD's blog caught the attention of blog pundits while PotatoFinger's blog is still below the radar. Will be interesting to watch as 2 new bloggers develop their blog legs. Hmm how about some chips with that Big Mac?
Both PotatoFinger's website and 
McDonald's Corporate Responsibility website include links to their blogs.
Heard it (PotatoFinger's)from: Josh Hallett, hyku
Update: Thanks Kate for the catch on the Dolce & Gabban...hazards of blogging late at night! P.s Girlfriend checkout Kate's ultra cool hand-made bags!
Technorati Tags: McDonald's, PotatoFinger's, Blogs
